The Power Of Metaphor In The Age Of Electronic Media

Author : Raymond Gozzi
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.96/5 ( download)

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Download or read book The Power of Metaphor in the Age of Electronic Media written by Raymond Gozzi and published by Hampton Press (NJ). This book was released on 1999 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.

Author : Maren Hartmann
Publisher : Verlag Reinhard Fischer
ISBN 13 : 9783889273611
Total Pages : 314 pages
Book Rating : 4.10/5 ( download)

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Download or read book Technologies and Utopias written by Maren Hartmann and published by Verlag Reinhard Fischer. This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Aufmerksamkeit auf die Rolle des Web als eine ńeue Technologieíst momentan in der Auflösung begriffen. Vor zehn Jahren aber kam das Web mit diversen Utopien im Gepäck. Insbesondere im Vokabular, welches versucht das Neue zu beschreiben, finden sich utopische Elemente. In dieser Studie wurde eine spezifische Untergruppe des Vokabulars untersucht: die Nutzertypen.

Author : Natalia Chaban
Publisher : Routledge
ISBN 13 : 1134102739
Total Pages : 252 pages
Book Rating : 4.30/5 ( download)

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Download or read book The European Union and the Asia-Pacific written by Natalia Chaban and published by Routledge. This book was released on 2008-05-22 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifies, measures and compares public awareness and perceptions of the EU within the Asia-Pacific region and deals with the public perception of the EU outside the Union and the role of the media in shaping such perceptions.

Author : Janet Sternberg
Publisher : University Press of America
ISBN 13 : 0761860126
Total Pages : 232 pages
Book Rating : 4.29/5 ( download)

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Download or read book Misbehavior in Cyber Places written by Janet Sternberg and published by University Press of America. This book was released on 2012-10-25 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Misbehavior in Cyber Places studies computer-mediated, interpersonal communication on the Internet up to the turn of the century, portraying a technological universe that existed before social media, smartphones, and commercialism began to dominate cyberspace in the new millennium. Here, with amateurs prevailing over professionals, digital immigrants explored online frontiers and founded virtual communities. Based on early stages of Internet research, this book examines misbehavior across a wide range of online environments. Sternberg distinguishes misbehavior and rule-breaking from crime and law-breaking, and discusses cybercrime, cyberlaw, and the differences between local and global regulation. This book lays out the theoretical framework and fundamental ideas of media ecology, a branch of communication scholarship. Sternberg highlights pioneering media ecology perspectives on space, place, situations, rules, and behavior in public. These subjects are highly relevant for understanding digital media, mediated interpersonal communication, and behavior in online environments.

Author : J. Berenike Herrmann
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027267847
Total Pages : 319 pages
Book Rating : 4.49/5 ( download)

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Download or read book Metaphor in Specialist Discourse written by J. Berenike Herrmann and published by John Benjamins Publishing Company. This book was released on 2015-12-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.

Author : Martin Weller
Publisher : Athabasca University Press
ISBN 13 : 1771993510
Total Pages : 199 pages
Book Rating : 4.17/5 ( download)

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Download or read book Metaphors of Ed Tech written by Martin Weller and published by Athabasca University Press. This book was released on 2022-09-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The criticisms leveled at online education during the Covid-19 pandemic revealed not only a lack of understanding about how educational technology can be deployed effectively, but a lack of imagination. In this refreshing and insightful volume, Martin Weller provides new ways of thinking about educational technology through a wide range of metaphors. By using metaphors as a mental model, Weller enables educators to move beyond pragmatic concerns into more imaginative and playful uses of technology and to critically examine the appropriate implementation and adoption of ed tech.

Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636524
Total Pages : 633 pages
Book Rating : 4.24/5 ( download)

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Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Author : Daya Kishan Thussu
Publisher : Routledge
ISBN 13 : 1134050232
Total Pages : 335 pages
Book Rating : 4.39/5 ( download)

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Download or read book Internationalizing Media Studies written by Daya Kishan Thussu and published by Routledge. This book was released on 2009-05-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by leading scholars from around the world aims to stimulate a debate about the imperatives for internationalizing media studies, and provides much-needed material on the dynamics of the media studies field in a global context. Lively and current case studies are included within the essays to exemplify the main arguments.

Author : Monroe E. Price
Publisher : Routledge
ISBN 13 : 113510901X
Total Pages : 616 pages
Book Rating : 4.11/5 ( download)

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Download or read book Routledge Handbook of Media Law written by Monroe E. Price and published by Routledge. This book was released on 2013-01-04 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring specially commissioned chapters from experts in the field of media and communications law, this book provides an authoritative survey of media law from a comparative perspective. The handbook does not simply offer a synopsis of the state of affairs in media law jurisprudence, rather it provides a better understanding of the forces that generate media rules, norms, and standards against the background of major transformations in the way information is mediated as a result of democratization, economic development, cultural change, globalization and technological innovation. The book addresses a range of issues including: Media Law and Evolving Concepts of Democracy Network neutrality and traffic management Public Service Broadcasting in Europe Interception of Communication and Surveillance in Russia State secrets, leaks and the media A variety of rule-making institutions are considered, including administrative, and judicial entities within and outside government, but also entities such as associations and corporations that generate binding rules. The book assesses the emerging role of supranational economic and political groupings as well as non-Western models, such as China and India, where cultural attitudes toward media freedoms are often very different. Monroe E. Price is Director of the Center for Global Communication Studies at the Annenberg School for the University of Pennsylvania and Joseph and Sadie Danciger Professor of Law and Director of the Howard M. Squadron Program in Law, Media and Society at the Cardozo School of Law. Stefaan Verhulst is Chief of Research at the Markle Foundation. Previously he was the co-founder and co-director, with Professor Monroe Price, of the Programme in Comparative Media Law and Policy (PCMLP) at Oxford University, as well as senior research fellow at the Centre for Socio Legal Studies. Libby Morgan is the Associate Director of the Center for Global Communication Studies at the Annenberg School for the University of Pennsylvania.

Author : Garth S. Jowett
Publisher : SAGE
ISBN 13 : 1412909007
Total Pages : 305 pages
Book Rating : 4.06/5 ( download)

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Download or read book Readings in Propaganda and Persuasion written by Garth S. Jowett and published by SAGE. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This collection of readings in propaganda and persuasion is designed to serve as either a companion to Jowett and O'Donnell's text Propaganda and Persuasion or as a single class resource. The contents range from seminal essays by Jacques Ellul, Kenneth Burke, and Paul M.A. Linebarger to articles by well-known writers on propaganda such as Philip Taylor and David Culbert to new essays about responses to 9/11, the treatment of Afghan women, persuasion in the built environment, and public diplomacy as propaganda. Also included are analyses of the relationship between rhetoric and propaganda, essays about the definition of propaganda, propaganda in the Boston Massacre of the American Revolution, the Bolshevik Revolution, and American, British, and German propaganda during World War II, and brainwashing in the Korean War." -- Publisher.