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Author : Ivan R. Misner
Publisher :
ISBN 13 : 9781885167279
Total Pages : 0 pages
Book Rating : 4.7X/5 ( download)
Download or read book Business by Referral written by Ivan R. Misner and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No more cold calls!
Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1591844428
Total Pages : 258 pages
Book Rating : 4.26/5 ( download)
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author : Bill Cates
Publisher :
ISBN 13 : 9781888970005
Total Pages : pages
Book Rating : 4.06/5 ( download)
Download or read book Radical Relevance written by Bill Cates and published by . This book was released on 2019-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Value Proposition is not your Elevator Pitch, Positioning Statement, or Unique Selling Proposition. Your Value Proposition is the sum total of all the value you bring to your prospects, clients, strategic partners, and even your employees. Your Value Proposition is the foundation of your business. No value proposition = No business! In today's world of marketing-message overload, the most effective way to grab someone's attention is through radically relevant and critically compelling messaging. Communicating a relevant and compelling value proposition has always been a critical part of winning new business. And your overwhelmed prospects and clients need and even expect your value proposition to be bullseye relevant and continually compelling. In Radical Relevance, Hall of Fame marketer and speaker Bill Cates, lays out your complete road map to discover, formulate, and communicate your value proposition in a way that will be irresistible to just the right prospects, compel them to follow your recommendations, and repel prospects who aren't a perfect fit. Remember: if you try to appeal to everyone, you run the risk of appealing to no one.It's time to take a stand with your value!It's time to get Radically Relevant!
Author : Andy Lopata
Publisher : Pearson UK
ISBN 13 : 0273758462
Total Pages : 210 pages
Book Rating : 4.64/5 ( download)
Download or read book Recommended written by Andy Lopata and published by Pearson UK. This book was released on 2012-09-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover: How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales Detailed guidance on how to use LinkedIn to generate referrals Practical, takeaway information which can be implemented easily in any business that needs to generate new sales The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Bill Cates
Publisher : McGraw Hill Professional
ISBN 13 : 0071458417
Total Pages : 223 pages
Book Rating : 4.12/5 ( download)
Download or read book Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Gold written by Bill Cates and published by McGraw Hill Professional. This book was released on 2004-04-21 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based selling techniques, readers: Work less and earn more by getting existing customers to work for them generating high-quality referrals Turn every business contact into a relationship and every relationship into a sales success story
Author : David White
Publisher :
ISBN 13 : 9781690138136
Total Pages : 92 pages
Book Rating : 4.30/5 ( download)
Download or read book The Perfect Referral written by David White and published by . This book was released on 2019-09-02 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful, proven profit referral strategies are to be found only in The Perfect Referral. This is one book on referrals you want to read before your competitors do... The big surprise about referrals is how many business owners and sales managers miss the low hanging fruit available for almost nothing. Instead, business owners collectively spend billions targeting the same people everyone else targets. Not only that, technology can be so time-consuming and unnecessarily wasteful when the truth is referrals are easier as you already focus on those who will give you all you want and more. Expect Low Costs And High Returns. The core of all good business strategy springs from low costs and high returns. The humble referral hacks down your costs and multiplies your returns. They cost you less and give you more. There is far less to do too. The Perfect Referral shows you how you could get your next 10,100, 500 or your next 1000 clients for almost nothing by referral and how you can make your digital marketing produce more. Get Clients To Come To You! Within this playbook, you will discover multiple referral strategies you can mix and blend to find more ways to encourage clients to come to you with the utmost ease and minimum cost. With the many referral ideas discussed in the book, you will be able to laser focus on attracting just the exact clients you want. The best thing is referrals take virtually no time and your competitors will not see you coming or have any idea how or why you are able to keep on beating them. The Most Overlooked Strategy. According to global business research company: IDC less than 20% of firms have any kind of referral strategy in place. According to Wealth-X, the global billionaire research company based in London, the most commonly held success 'secret' is the network that surrounds us. This is the humble referral like you have never seen it before. Look Inside to Discover What Makes The Difference on page 5. The Perfect Referral on page 15. A Whole New World Awaits - page 20. The Big Company Referral on page 31. Professional Service Provider Referrals on page 37. How Much Can You Promise? read page 38. Position Yourself As Leader Of The Pack - on page 40. How To Scale Referrals Fast - page 42. How To Avoid The Money Pits - page 52 Now for the first time, you can get thousands of dollars worth of free reports and strategies FREE from the book companion website too. Get the full story, keep it close. Order your own copy of The Perfect Referral today.
Author : Ivan Misner
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548435875
Total Pages : 236 pages
Book Rating : 4.72/5 ( download)
Download or read book The World's Best Known Marketing Secret written by Ivan Misner and published by Createspace Independent Publishing Platform. This book was released on 2011-04-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hands down. No debate. We all know that word-of-mouth can turn a company, product, or service into a roaring success or a crashing failure. We don't teach business networking in colleges or universities anywhere in the world. This book will teach you what colleges don't. This international best seller is an updated, information-packed 4th edition which offers you a proven model for developing your own referral marketing plan.
Author : Brandon Barnum
Publisher :
ISBN 13 : 9781953806604
Total Pages : pages
Book Rating : 4.00/5 ( download)
Download or read book Raving Referrals written by Brandon Barnum and published by . This book was released on 2021-09-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joanne S. Black
Publisher : Business Plus
ISBN 13 : 0446562173
Total Pages : 147 pages
Book Rating : 4.71/5 ( download)
Download or read book No More Cold Calling(TM) written by Joanne S. Black and published by Business Plus. This book was released on 2009-06-27 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling is one of the most awkward -- and unsuccessful -- ways to obtain clients in business. Now Joanne S. Black shares her proven 5-step Referral Selling system, so no businessperson ever has to make a cold call again. In this unique and practical guide, Black offers a tutorial on how to differentiate your business from your competitors, make favorable impressions on current clients so they'll refer their acquaintances, and set a "hook" that will leave them wanting more. NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice, and a host of helpful insights to increase any sales force's productivity.
Author : Jeb Brooks
Publisher : McGraw Hill Professional
ISBN 13 : 0071810099
Total Pages : 193 pages
Book Rating : 4.98/5 ( download)
Download or read book Perfect Phrases for Sales Referrals: Hundreds of Ready-to-Use Phrases for Getting New Clients, Building Relationships, and Increasing Your Sales written by Jeb Brooks and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME Perfect Phrases for Sales Referrals presents hundreds of time-saving tips and ready-to-use phrases you can use to virtually reinvent yourself when it comes to communicating with clients. Complete with dialogues and scripts for practicing interactions with existing and prospective clients, this handy, practical guide helps you: Generate more referrals Gather more qualified prospects Increase your customer base Improve your personal interaction skills Close more sales than ever!
