The Myth Of Market Share

Author : Richard Miniter
Publisher : Currency
ISBN 13 : 1400047382
Total Pages : 192 pages
Book Rating : 4.83/5 ( download)

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Download or read book The Myth of Market Share written by Richard Miniter and published by Currency. This book was released on 2002-10-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace. Market share is the fool’s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market. Yet the myth of market share continues to hobble and kill great companies, while smaller competitors dig out real profits. Executives, entrepreneurs, investors, and regulators will learn why megamergers often fail, brand extensions wither, and stocks tumble. The Myth of Market Share also reveals a positive and proven strategy for transforming a company into a profit leader. Richard Miniter recounts many cautionary tales of great companies that refused to change—and outlines the practical plans of those that changed and flourished. Managers and investors will profit from knowing why Dell prospers by treating market share as a benchmark, not as a goal. Executives and entrepreneurs can retool their strategies by examining the case studies in this book, including Ryanair, an upstart Irish air carrier that transformed itself into the world’s most profitable airline; International Paper, a manufacturing Goliath that tried to buy success; Boeing, the plane maker that pulled out of a steep dive by jettisoning its market share strategies; and DaimlerChrysler, the carmaker that stalled when it tried to be all things to all people. By providing a road map for persuading doubtful colleagues and leading a company to profit leadership, The Myth of Market Share is an entertaining, historical review and leadership tutorial, delivering proven strategies for generating long-term profits and sustainable growth during these uncertain times.

Author : Jonathan Tepper
Publisher : John Wiley & Sons
ISBN 13 : 1394184069
Total Pages : 349 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Myth of Capitalism written by Jonathan Tepper and published by John Wiley & Sons. This book was released on 2023-04-25 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Myth of Capitalism tells the story of how America has gone from an open, competitive marketplace to an economy where a few very powerful companies dominate key industries that affect our daily lives. Digital monopolies like Google, Facebook and Amazon act as gatekeepers to the digital world. Amazon is capturing almost all online shopping dollars. We have the illusion of choice, but for most critical decisions, we have only one or two companies, when it comes to high speed Internet, health insurance, medical care, mortgage title insurance, social networks, Internet searches, or even consumer goods like toothpaste. Every day, the average American transfers a little of their pay check to monopolists and oligopolists. The solution is vigorous anti-trust enforcement to return America to a period where competition created higher economic growth, more jobs, higher wages and a level playing field for all. The Myth of Capitalism is the story of industrial concentration, but it matters to everyone, because the stakes could not be higher. It tackles the big questions of: why is the US becoming a more unequal society, why is economic growth anemic despite trillions of dollars of federal debt and money printing, why the number of start-ups has declined, and why are workers losing out.

Author : William Lazonick
Publisher : Cambridge University Press
ISBN 13 : 9780521447881
Total Pages : 392 pages
Book Rating : 4.87/5 ( download)

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Download or read book Business Organization and the Myth of the Market Economy written by William Lazonick and published by Cambridge University Press. This book was released on 1993-05-28 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the transitions in twentieth-century industrial leadership in terms of changing business investment strategies and organizational structures.

Author : Neil Bendle
Publisher : FT Press
ISBN 13 : 0136755313
Total Pages : 710 pages
Book Rating : 4.19/5 ( download)

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Download or read book Marketing Metrics written by Neil Bendle and published by FT Press. This book was released on 2020-08-23 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

Author : Kenneth L. Fisher
Publisher : John Wiley & Sons
ISBN 13 : 1118445015
Total Pages : 227 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Little Book of Market Myths written by Kenneth L. Fisher and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for. Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under management Fisher's Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile calls Brings together the best "bunks" by Wall Street's Master Debunker in a fun, easy-to-digest, bite-size format More than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial health Armed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success

Author : James U. McNeal
Publisher : Paramount Market Publishing
ISBN 13 : 9780967143910
Total Pages : 296 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.

Author : Jon Scott Armstrong
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.50/5 ( download)

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Download or read book Competitor-oriented Objectives written by Jon Scott Armstrong and published by . This book was released on 2005 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Justin Fox
Publisher : Harper Collins
ISBN 13 : 0060599030
Total Pages : 418 pages
Book Rating : 4.34/5 ( download)

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Download or read book The Myth of the Rational Market written by Justin Fox and published by Harper Collins. This book was released on 2011-02-08 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial crisis of 2008 and subsequent Great Recession demolished many cherished beliefs—most significantly, the theory that financial markets always get things right. Justin Fox's The Myth of the Rational Market explains where that idea came from, and where it went wrong. As much an intellectual whodunit as a cultural history of the perils and possibilities of risk, it also brings to life the people and ideas that forged modern finance and investing—from the formative days of Wall Street through the Great Depression and into the financial calamities of today. It's a tale featuring professors who made and lost fortunes, battled fiercely over ideas, beat the house at blackjack, wrote bestselling books, and played major roles on the world stage. It's also a story of free-market capitalism's war with itself.

Author : Bernard E. Harcourt
Publisher : Harvard University Press
ISBN 13 : 0674971329
Total Pages : 337 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Illusion of Free Markets written by Bernard E. Harcourt and published by Harvard University Press. This book was released on 2012-11-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely believed today that the free market is the best mechanism ever invented to efficiently allocate resources in society. Just as fundamental as faith in the free market is the belief that government has a legitimate and competent role in policing and the punishment arena. This curious incendiary combination of free market efficiency and the Big Brother state has become seemingly obvious, but it hinges on the illusion of a supposedly natural order in the economic realm. The Illusion of Free Markets argues that our faith in “free markets” has severely distorted American politics and punishment practices. Bernard Harcourt traces the birth of the idea of natural order to eighteenth-century economic thought and reveals its gradual evolution through the Chicago School of economics and ultimately into today’s myth of the free market. The modern category of “liberty” emerged in reaction to an earlier, integrated vision of punishment and public economy, known in the eighteenth century as “police.” This development shaped the dominant belief today that competitive markets are inherently efficient and should be sharply demarcated from a government-run penal sphere. This modern vision rests on a simple but devastating illusion. Superimposing the political categories of “freedom” or “discipline” on forms of market organization has the unfortunate effect of obscuring rather than enlightening. It obscures by making both the free market and the prison system seem natural and necessary. In the process, it facilitated the birth of the penitentiary system in the nineteenth century and its ultimate culmination into mass incarceration today.

Author : William Strauss
Publisher : Lulu.com
ISBN 13 : 0557624967
Total Pages : 371 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Myth of Endless Growth written by William Strauss and published by Lulu.com. This book was released on 2010-09-25 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how mainstream economic theory is fundamentally flawed. It shows how the expectation for endless growth is so deeply ingrained into what we expect the future to be that we do not even question the assumption. But this work, rather than follow an ecological path to explore limits to growth, is an "inside job" that shows that when modern economic growth theories are decoupled from assumptions that have no basis in how the real world is developing, but are, for the most part, mathematical conveniences applied for the sake of "stability," then the long-run economic outcome is no longer capitalism. Decision makers assume that changes today will lead to predictable and/or reversible outcomes. This is a myth. There are fallacies throughout the assumptions of predictability, reversibility, and endless growth. When reasoning is based upon a flawed foundation, bad choices can appear reasonable. This work shows that the future is not what it is supposed to be.