The Mass Media And Village Life

Author : Paul Hartmann
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9780803995819
Total Pages : 0 pages
Book Rating : 4.14/5 ( download)

DOWNLOAD NOW!

Download or read book The Mass Media and Village Life written by Paul Hartmann and published by SAGE Publications Pvt. Limited. This book was released on 1989-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mass Media and Village Life assesses the actual and potential contribution of mass communication media to the process of development in the Third World in general and India in particular. Despite the faith placed in the power of the mass media to promote desirable social change in the less developed countries, the impact of mass communication on development in India has been limited. The authors of this volume examine the reasons for this by studying the process of communication in Indian villages. Their conclusions are based on extensive anthropological studies of five villages in three Indian States which, taken together, provide a graphic account of Indian village life. These detailed case studies provide new insights into the role played by communication in the social processes that bear upon development. The study locates communication firmly within the socio-economic context of community life and offers both qualitative and quantitative data in support. The authors conclude that the influence of the media is filtered through structures of inequality that themselves pose a major obstacle to change. Further, that locally-based rather than centralised strategies for communication show the most promise of success.

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.52/5 ( download)

DOWNLOAD NOW!

Download or read book Mass Media and Village Life written by and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joni C. Joseph
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.17/5 ( download)

DOWNLOAD NOW!

Download or read book Mass Media and Rural Development written by Joni C. Joseph and published by . This book was released on 1997 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case study of Kerala, India.

Author : Thomas Poffenberger
Publisher : University of Michigan Press
ISBN 13 : 0472902253
Total Pages : 53 pages
Book Rating : 4.55/5 ( download)

DOWNLOAD NOW!

Download or read book Reaction to World News Events and the Influence of Mass Media in an Indian Village written by Thomas Poffenberger and published by University of Michigan Press. This book was released on 2020-08-06 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our major research interest in the village under study was originally in the area of socialization practices, social change and variables related to fertility behavior. We had not planned a study of the diffusion of news events and villagers’ reactions to them. However, the Indian Government was considering the use of media for a major mass communication program, to propagate the idea of having small families through the use of family planning methods, and we believed it would be of value to examine any data that might be helpful in getting at least some feeling about what villagers read in the papers and what they heard on the radio, as well as their understanding of the information and their attitudes toward it. We subsequently asked questions about the use of mass media. [1]

Author : Colin Sparks
Publisher : SAGE
ISBN 13 : 184920537X
Total Pages : 266 pages
Book Rating : 4.75/5 ( download)

DOWNLOAD NOW!

Download or read book Globalization, Development and the Mass Media written by Colin Sparks and published by SAGE. This book was released on 2007-11-20 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Author : Marshall McLuhan
Publisher : New York : Oxford University Press
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.50/5 ( download)

DOWNLOAD NOW!

Download or read book The Global Village written by Marshall McLuhan and published by New York : Oxford University Press. This book was released on 1989 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a model for studying the structural impact of video-related technologies on global society.

Author : James E. Grunig
Publisher : Bayside, N.Y. : General Hall
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book Decline of the Global Village written by James E. Grunig and published by Bayside, N.Y. : General Hall. This book was released on 1976 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ibrahim A. Abu-Lughod
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book Mass Media and Egyptian Village Life written by Ibrahim A. Abu-Lughod and published by . This book was released on 1964 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Nicholas Stevenson
Publisher : Routledge
ISBN 13 : 1317887301
Total Pages : 208 pages
Book Rating : 4.00/5 ( download)

DOWNLOAD NOW!

Download or read book The Transformation of the Media written by Nicholas Stevenson and published by Routledge. This book was released on 2014-06-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The changing pattern of contemporary media is one of the most striking and important transformations of our age. This major new work seeks to understand the implications of a series of mediated processes in relation to public cultures and modern identities. In The Transformation of the Media the author leads the reader through a number of complex theoretical issues, connecting the nature of modern communication to the affects this has on our common moral and ethical lives. Most significantly, he argues that a number of perspectives as diverse as Marxism, post-modernism, liberalism, communitarianism and technological determinism can all be found wanting in this regard. The Transformation of the Media attempts to situate the media, and more theoretical concerns, within a broad sociological framework. The volume adds to our shared understanding of the media's relation to contemporary cultural transformations including globalisation, the development of informational capitalism, the changing nature of the public sphere and the impact of new social movements. More specifically, through a discussion of the 'new media order' and the Rwandan genocide a critical prism is held up to existing debates concerning the globalisation of the media. Key features: an extremely topical and accessible analysis of the media's implications for contemporary cultural transformations combines a theoretical and empirical approach presents complex theoretical ideas in an accessible way This book will be essential reading for students studying globalisation, the global media, new media technology, identity and cultural development in cultural studies, media studies, and sociology and politics courses.

Author : Anand Shanker Singh
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443814512
Total Pages : 190 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Role of Media in Nation Building written by Anand Shanker Singh and published by Cambridge Scholars Publishing. This book was released on 2016-09-23 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of nation building is a multi-dimensional process, addressing various components simultaneously. It takes into account the various historical and geographical perspectives of the country in question, noting the peculiarities and diversity of its cultural ethos, including its social, economic and political structures. This volume addresses these inter-linked aspects, and the innovative development of these structures and institutions. However, such changes and development must be directed to create a more culturally homogenous and productive society, so that basic human needs like food, shelter, healthcare and education are fulfilled at the optimum level. All-round development and growth for the nation can be achieved only with a robust economy and political stability. As such, the process of nation building and development is a multifaceted phenomenon. In the context of India, this process is associated with the central values embodied in the preamble of the country’s constitution, which advocates for the establishment of secular, socialist and democratic society based on well-defined fundamental rights. This anthology reflects these academic spirits and vistas.