Author : Malcolm McDonald
Publisher :
ISBN 13 : 9780531095904
Total Pages : 216 pages
Book Rating : 4.08/5 ( download)
Book Synopsis Marketing Plans by : Malcolm McDonald
Download or read book Marketing Plans written by Malcolm McDonald and published by . This book was released on 1985-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how to conduct a marketing audit, discusses short- and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution