The Marketing Of World War Ii In The Us 1939 1946

Author : Albert N. Greco
Publisher : Springer Nature
ISBN 13 : 3030395197
Total Pages : 161 pages
Book Rating : 4.93/5 ( download)

DOWNLOAD NOW!

Download or read book The Marketing of World War II in the US, 1939-1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.

Author : Research Publications, inc
Publisher : Primary Source Microfilm
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.73/5 ( download)

DOWNLOAD NOW!

Download or read book Administrative Histories of World War II Civilian Agencies of the Federal Government ; Administrative Histories of U.S. Civilian Agencies, Korean War written by Research Publications, inc and published by Primary Source Microfilm. This book was released on 1979 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book The Marketing and Transportation Situation written by and published by . This book was released on 1954 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gerald D. Nash
Publisher : U of Nebraska Press
ISBN 13 : 9780803283602
Total Pages : 336 pages
Book Rating : 4.01/5 ( download)

DOWNLOAD NOW!

Download or read book The American West Transformed written by Gerald D. Nash and published by U of Nebraska Press. This book was released on 1990-01-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrialization of the American West during World War II brought about rapid and far-reaching social, cultural, and economic changes. Gerald D. Nash shows that the effect of the war on that region was nothing less than explosive.

Author : Albert N. Greco
Publisher : Springer Nature
ISBN 13 : 3031304152
Total Pages : 152 pages
Book Rating : 4.56/5 ( download)

DOWNLOAD NOW!

Download or read book The College Textbook Publishing Industry in the U.S. 2000-2022 written by Albert N. Greco and published by Springer Nature. This book was released on 2023-05-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).

Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.88/5 ( download)

DOWNLOAD NOW!

Download or read book Chronological Landmarks in American Agriculture written by and published by . This book was released on 1990 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chronology lists major events in the history of U.S. agriculture. A source to which the reader may turn for additional information on the subject is included with most of the events. Generally, each source appears only once, although it may apply to more than one chronological citation. pp. The reader interested in a particular subject can compile a short bibliography by consulting each citation for that subject.

Author : Maryanna S. Smith
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Chronological Landmarks in American Agriculture written by Maryanna S. Smith and published by . This book was released on 1979 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Albert N. Greco
Publisher : Springer
ISBN 13 : 3319995499
Total Pages : 100 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book The Growth of the Scholarly Publishing Industry in the U.S. written by Albert N. Greco and published by Springer. This book was released on 2018-10-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

Author :
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing and Transportation Situation written by and published by . This book was released on 1955 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Alex Souchen
Publisher : UBC Press
ISBN 13 : 0774862955
Total Pages : 302 pages
Book Rating : 4.50/5 ( download)

DOWNLOAD NOW!

Download or read book War Junk written by Alex Souchen and published by UBC Press. This book was released on 2020-04-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Second World War, Canadian factories produced mountains of munitions and supplies, including some 800 ships, 16,000 aircraft, 800,000 vehicles, and over 4.6 billion rounds of ammunition and artillery shells. However, the end of hostilities in 1945 turned the leftover assets into peacetime liabilities. Alex Souchen provides a definitive account of the disposal crisis triggered by Allied victory and shows how Canadians responded to the unprecedented divestment of public property by reusing and recycling military surpluses to improve their postwar lives. War Junk recounts the complex political, economic, social, and environmental legacies of munitions disposal in Canada by revealing how the tools of war became integral to the making of postwar Canada.