The Marketing Of The President

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 0803951388
Total Pages : 185 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material." --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Author : Bruce I. Newman
Publisher : University of Toronto Press
ISBN 13 : 1442669748
Total Pages : 218 pages
Book Rating : 4.41/5 ( download)

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Download or read book The Marketing Revolution in Politics written by Bruce I. Newman and published by University of Toronto Press. This book was released on 2016-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395502204
Total Pages : 212 pages
Book Rating : 4.09/5 ( download)

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Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Author : Ben Fritz
Publisher : Simon and Schuster
ISBN 13 : 9780743262514
Total Pages : 354 pages
Book Rating : 4.14/5 ( download)

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Download or read book All the President's Spin written by Ben Fritz and published by Simon and Schuster. This book was released on 2004-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Certainly all presidents and prime ministers have engaged in spin to a certain extent, but in the past the media - and the public - checked the extent to which our leaders were able to fudge the truth. However, President Bush has repeatedly used deception, told outright lies, and rewritten history to sell his policy agenda. And thanks to one of the most aggressive public relations teams ever assembled, he has been able to get away with it since he began his campaign. In the wake of September 11, the administration has taken its questionable conduct to a new level by attempting to intimidate critics and has tried to connect virtually every policy initiative to the war on terrorism. Bush has used the same tactics to mislead the public on a wide range of other major policy initiatives, from the environment to homeland security to Social Security - all with little scepticism from the media.

Author : Robert S. Erikson
Publisher : University of Chicago Press
ISBN 13 : 0226922162
Total Pages : 221 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Timeline of Presidential Elections written by Robert S. Erikson and published by University of Chicago Press. This book was released on 2012-08-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

Author : Joe MacGinniss
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.36/5 ( download)

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Download or read book The Selling of the President written by Joe MacGinniss and published by . This book was released on 1972 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1136212191
Total Pages : 331 pages
Book Rating : 4.92/5 ( download)

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Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Author : Entrepreneurship Facts
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537571799
Total Pages : 98 pages
Book Rating : 4.96/5 ( download)

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Download or read book Donald Trump written by Entrepreneurship Facts and published by Createspace Independent Publishing Platform. This book was released on 2016-09-09 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***SPECIAL DEAL!!! Buy the paperback version of the book NOW to receive the kindle version ($2.99) for FREE! Since the 1988 presidential election, Donald Trump has been considered a potential candidate for President in nearly every election. However, he was never serious about it until the 2016 election. Donald Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. He declared that he would self-fund his presidential campaign, and would refuse any money from donors and lobbyists. With seemingly no real previous political aspirations or experience, he transitioned his expertise from the business world to carve out a new niche in the political arena. Regardless of your place on the political spectrum, it's hard to deny the marketing prowess Donald Trump has exhibited throughout the course of his political campaign. Using the background and expertise he garnered in the marketing world, Trump has strategically applied this knowledge to bolster his political success in running for President of the United States. Trump's tactics have captured the world's attention as they watch a business mogul take on the political arena, and his unconventional approach has undeniably changed both the political landscape and the expectations of the voting public. Throughout the course of his campaign, the strategies Donald Trump has exhibited offer an interesting perspective in how long-standing business and marketing strategies can transition perfectly into a different context, namely the political realm. This book will delve into the primary marketing strategies Trump has employed in driving his campaign forward, and explore why these strategies have been successful, specifically focusing on Getting Attention at All Costs, Knowing All the Players in the Game, Keeping an Authentic and Consistent Brand, Dominating Social Media, and Adopting a Clear and Simple Mission Statement. "[Trump's campaign] is such a very interesting marketing story and fascinating to watch from that lens. Politics is always about positions, but at its core, about marketing." ~ Tim Calkins, Kellogg School of Management TABLE OF CONTENTS Introduction Donald Trump - The Man Strategy #1 - Get Attention at All Costs! Be Noticeable! Create Messaging That Incites a Reaction Define the Brands of Your Rivals Take a Stand Spin Controversy! Strategy #2 - Know All the Players in the Game! Media Competition Target Market Raving Fans Non-Supporters or "Haters" Strategy #3 - Keep an Authentic and Consistent Brand! The Authentic Trump Attitude The Authentic Trump Style The Authentic Trump "Diplomacy" Authenticity Builds Relationships Strategy #4 - Adopt a Clear and Simple Mission Statement Choose the Wording Carefully Focus on Being Inclusive Strategy #5 - Dominate Social Media! Departure from Television Advertising Twitter Marketing Facebook and Internet Marketing Promotional Products Consistency and the Personal Touch through Digital Communications Conclusion 10 Most Outrageous Donald Trump Quotes

Author : J. Katz
Publisher : Springer
ISBN 13 : 1137378352
Total Pages : 215 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Social Media President written by J. Katz and published by Springer. This book was released on 2013-12-18 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "friends" with a sitting president. In a world where a citizen can message Barack Obama directly, this book addresses the new channels of communication in politics, and what they offer.

Author : Charles Lewis
Publisher : Avon Books
ISBN 13 : 9780380784202
Total Pages : 271 pages
Book Rating : 4.03/5 ( download)

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Download or read book The Buying of the President written by Charles Lewis and published by Avon Books. This book was released on 1996 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details where campaign contributions are coming from for the 1996 presidential candidates and describes the role these donations play in American elections