The Marketing Imagination

Author : Theodore Levitt
Publisher : Simon and Schuster
ISBN 13 : 0029190908
Total Pages : 276 pages
Book Rating : 4.06/5 ( download)

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Download or read book Marketing Imagination written by Theodore Levitt and published by Simon and Schuster. This book was released on 1986-04-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.

Author : Theodore Levitt
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.03/5 ( download)

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Download or read book The Marketing Imagination written by Theodore Levitt and published by . This book was released on 1986 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Theodore Levitt
Publisher :
ISBN 13 :
Total Pages : 241 pages
Book Rating : 4.05/5 ( download)

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Download or read book Marketing imagination written by Theodore Levitt and published by . This book was released on 1986 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Theodore Levitt
Publisher : Harvard Business Press
ISBN 13 : 1422126013
Total Pages : 99 pages
Book Rating : 4.11/5 ( download)

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Download or read book Marketing Myopia written by Theodore Levitt and published by Harvard Business Press. This book was released on 2008 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Author : Theodore Levitt
Publisher :
ISBN 13 : 9788820010188
Total Pages : 287 pages
Book Rating : 4.86/5 ( download)

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Download or read book Marketing imagination written by Theodore Levitt and published by . This book was released on 1990 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Martin Reeves
Publisher : Harvard Business Press
ISBN 13 : 1647820871
Total Pages : 248 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.

Author : Theordore Levitt
Publisher : Harvard Business Review Press
ISBN 13 : 163369058X
Total Pages : 104 pages
Book Rating : 4.85/5 ( download)

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Download or read book Marketing Myopia written by Theordore Levitt and published by Harvard Business Review Press. This book was released on 2008-06-16 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

Author : D. Andrew Yost
Publisher : State University of New York Press
ISBN 13 : 1438484755
Total Pages : 233 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Amorous Imagination written by D. Andrew Yost and published by State University of New York Press. This book was released on 2021-08-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Amorous Imagination, D. Andrew Yost builds upon Jean-Luc Marion's phenomenology of love to argue that through the interpretive activities of the imagination the Beloved appears to the lover as this Other, not the Other. Weaving together insights from Romantic thought and contemporary French philosophy, Yost describes the distinctive role the imagination plays in individuating another person so that they appear radically unique, special, and unsubstitutable. This radical uniqueness—or haecceitas—emerges out of the lovers' engagement in an "endless hermeneutic," an ongoing process of creative and responsive meaning-making that grounds the lovers' lives in each other and opens them up to new possibilities. All of this, Yost argues, is made possible by the amorous imagination. Drawing from the deep well of love poetry, mythology, philosophy, and literature The Amorous Imagination comes to the provocative conclusion that without the productive power of the imagination love itself could not emerge.

Author : Chip R. Bell
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523090219
Total Pages : 241 pages
Book Rating : 4.11/5 ( download)

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Download or read book Inside Your Customer's Imagination written by Chip R. Bell and published by Berrett-Koehler Publishers. This book was released on 2020-09-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Chip Bell's unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer's ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA) Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today's innovation-hungry economy. The challenge is customers often don't know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses." To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers' hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald's, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer.

Author : Marianne Hering
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1604828714
Total Pages : 130 pages
Book Rating : 4.19/5 ( download)

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Download or read book Showdown with the Shepherd written by Marianne Hering and published by Tyndale House Publishers, Inc.. This book was released on 2012-02-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1 million sold in series! The key to adventure lies within your imagination! Cousins Patrick and Beth go to the Holy Land in the tenth century BC. Their goal is to get back the ring Hugh stole and return him to 1450s England where he belongs. But troubles await them as soon as they step out of the Imagination Station. First they meet an angry bear and later an angry giant. Set against the backdrop of the David and Goliath story, the cousins learn that having a giant faith is more important than having a giant on your side.