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Author : Stacey Hills
Publisher :
ISBN 13 : 9780757590429
Total Pages : 134 pages
Book Rating : 4.2X/5 ( download)
Download or read book The Marketing Fundamentals Field Guide written by Stacey Hills and published by . This book was released on 2011-07-20 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Beckwith
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.20/5 ( download)
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author : Harry Beckwith
Publisher : Texere Publishing
ISBN 13 : 9781587990663
Total Pages : 272 pages
Book Rating : 4.60/5 ( download)
Download or read book Selling the Invisible written by Harry Beckwith and published by Texere Publishing. This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to marketing services, that has become a business classic.Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can’t touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author’s extensive experience, Selling the Invisible will open your eyes to new ideas that will enhance the value and profitability of any company in today’s service market.The book begins with the core problem of services marketing: service quality. It then suggests how to learn what you must improve, with examples of what works. It then moves on to services marketing fundamentals: defining what business you really are in and what people really are buying; positioning your service; understanding customers and buying behaviour; and communicating your service.
Author : Anne T. Coughlan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781539987741
Total Pages : 206 pages
Book Rating : 4.44/5 ( download)
Download or read book A Field Guide to Channel Strategy written by Anne T. Coughlan and published by Createspace Independent Publishing Platform. This book was released on 2016-11-16 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.
Author : Gale Lawrence
Publisher : UPNE
ISBN 13 : 9780874518658
Total Pages : 290 pages
Book Rating : 4.52/5 ( download)
Download or read book A Field Guide to the Familiar written by Gale Lawrence and published by UPNE. This book was released on 1998 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for anyone seeking a deeper understanding of the natural world.
Author : Aliza Green
Publisher : Quirk Books
ISBN 13 : 1594748489
Total Pages : 388 pages
Book Rating : 4.86/5 ( download)
Download or read book Field Guide to Produce written by Aliza Green and published by Quirk Books. This book was released on 2015-05-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a field guide to identifying and selecting more than 200 fruits and vegetables from around the world! The perfect companion for every shopper, Field Guide to Produce offers tips for selecting, storing, and preparing everything from apples to zucchini. When an unfamiliar edible appears on your grocer’s shelf, simply flip through the full-color insert until you’ve found its photograph. Turn to the corresponding page to discover its country of origin, common uses, and season of harvest. This practical guide includes more than 200 full-color photographs of the world’s most popular fruits and vegetables, cross-referenced to in-depth descriptions and selection tips. Step-by-step preparation directions tell you whether the item must be peeled, washed, trimmed, or blanched. Grocery shopping—and dinner—will never be the same again!
Author : John Coe
Publisher : McGraw Hill Professional
ISBN 13 : 0071408797
Total Pages : 259 pages
Book Rating : 4.90/5 ( download)
Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe and published by McGraw Hill Professional. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Aldo Naef
Publisher :
ISBN 13 : 9789693392982
Total Pages : 0 pages
Book Rating : 4.81/5 ( download)
Download or read book Marketing Fundamentals written by Aldo Naef and published by . This book was released on 2023-08-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing Fundamentals" by Aldo Naef is your essential guide to conquering the world of marketing, whether you're just starting your own company or seeking to enhance your marketing efforts. This book cuts through the complexity and delivers actionable tips and strategies that are easy to understand and simple to implement. With a focus on storytelling as a cornerstone of effective marketing, this guide helps you connect with your target audience, stand out from competitors, and drive real results. Learn how to invite your customers into a relatable and compelling story that addresses their problems and resonates with your brand. Master the art of using storytelling in copywriting, blogs, business proposals, and more, creating a powerful brand identity that captivates your audience. From empathy-driven content creation to becoming a trusted expert in your field, "Marketing Fundamentals" equips you with the tools to attract customers and guide them towards success. Embrace the top marketing methods that drive customer engagement and conversions. Discover how storytelling not only transforms your marketing campaigns but also positions you as the go-to resource for solving your customers' challenges. This book is your gateway to becoming a skilled marketer who not only understands the essentials but also crafts compelling narratives that inspire action.
Author : Robert Shimonski
Publisher : Newnes
ISBN 13 : 0124104967
Total Pages : 149 pages
Book Rating : 4.69/5 ( download)
Download or read book The Wireshark Field Guide written by Robert Shimonski and published by Newnes. This book was released on 2013-05-14 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wireshark Field Guide provides hackers, pen testers, and network administrators with practical guidance on capturing and interactively browsing computer network traffic. Wireshark is the world's foremost network protocol analyzer, with a rich feature set that includes deep inspection of hundreds of protocols, live capture, offline analysis and many other features. The Wireshark Field Guide covers the installation, configuration and use of this powerful multi-platform tool. The book give readers the hands-on skills to be more productive with Wireshark as they drill down into the information contained in real-time network traffic. Readers will learn the fundamentals of packet capture and inspection, the use of color codes and filters, deep analysis, including probes and taps, and much more. The Wireshark Field Guide is an indispensable companion for network technicians, operators, and engineers. Learn the fundamentals of using Wireshark in a concise field manual Quickly create functional filters that will allow you to get to work quickly on solving problems Understand the myriad of options and the deep functionality of Wireshark Solve common network problems Learn some advanced features, methods and helpful ways to work more quickly and efficiently
Author : Marjolein Visser
Publisher : Routledge
ISBN 13 : 1000035328
Total Pages : 809 pages
Book Rating : 4.22/5 ( download)
Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
