The Marketing Accounting Interface

Author : Robin Roslender
Publisher : Routledge
ISBN 13 : 1135743312
Total Pages : 296 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Marketing / Accounting Interface written by Robin Roslender and published by Routledge. This book was released on 2013-09-13 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.

Author : Robin Roslender
Publisher : Routledge
ISBN 13 : 113574324X
Total Pages : 233 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Marketing / Accounting Interface written by Robin Roslender and published by Routledge. This book was released on 2013-09-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in accordance with their own norms. In his seminal 1956 paper on general systems theory, the economist Kenneth Boulding referred to the phenomenon of "specialised ears and generalised deafness", which can be seen to exist when marketing managers are financially illiterate or when financial managers lack the necessary insights to design, implement and operate accounting systems which are useful to marketing managers in carrying out their roles. It is increasingly difficult to attach credence to the idea of marketing managers who lack financial skills, or financial managers who fail to relate to the context in which marketing managers operate. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. The chapters in this volume seek to address this challenge. This book was originally published as a special issue of the Journal of Marketing Management.

Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4./5 ( download)

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Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1995-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Janek Ratnatunga
Publisher :
ISBN 13 : 9780858892354
Total Pages : 166 pages
Book Rating : 4.59/5 ( download)

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Download or read book Financial Controls in Marketing written by Janek Ratnatunga and published by . This book was released on 1983 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4./5 ( download)

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Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1995-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : V. Kumar
Publisher : Emerald Group Publishing
ISBN 13 : 1838675655
Total Pages : 273 pages
Book Rating : 4.53/5 ( download)

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Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Author :
Publisher :
ISBN 13 : 9781741155631
Total Pages : 325 pages
Book Rating : 4.30/5 ( download)

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Download or read book Marketing & Finance written by and published by . This book was released on 1997 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A common complaint from senior management is that marketing managers are often unaware of the financial implications of their recommendations. Equally, it could be argued that many financial managers lack an understanding of marketing and how it influences such basic issues as sales, margins and cash flow. Marketing and Finance offers the opportunity to both marketing and finance managers to gain a better understanding of how their roles integrate in corporate decision making.

Author : Massimiliano Bonacchi
Publisher : Springer
ISBN 13 : 3030019713
Total Pages : 87 pages
Book Rating : 4.16/5 ( download)

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Download or read book Customer Accounting written by Massimiliano Bonacchi and published by Springer. This book was released on 2018-11-04 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has received limited attention. The authors aim to fill this gap by blending interdisciplinary academic rigor with practical insights from real-world applications. Readers will find thorough coverage of advanced customer accounting concepts and techniques, including the calculation of customer lifetime value and customer equity for internal decision-making and for external financial reporting and valuation. Beyond a professional audience, the book will serve as ideal companion reading for students enrolled in undergraduate, graduate, or MBA courses.

Author : Maria Cadiz Dyball
Publisher : Routledge
ISBN 13 : 1317674278
Total Pages : 143 pages
Book Rating : 4.76/5 ( download)

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Download or read book Sustainability in Accounting Education written by Maria Cadiz Dyball and published by Routledge. This book was released on 2015-10-14 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting sustainably involves accounting for and to the natural environment, and accounting for and to society, including groups currently oppressed or disadvantaged by unsustainable processes and practices. This book creates a compelling case for the inclusion of sustainability at the heart of accounting educational programmes, offering critical lessons and identifying risks to avoid when designing accounting programmes and courses. Accounting sustainability has moved from the side-lines of policy discourses, accounting institutions, professional accounting practices, and research activities into the mainstream. The chapters in this proposed book engage in a critical dialogue to facilitate change in accounting education for sustainability. They dispel the myth that accounting for sustainability is an oxymoron, bad for business, unrelated to practice, or contrary to professional accounting bodies’ accreditation requirements. This book was originally published as a special issue of Accounting Education.

Author : Shankar Ganesan
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806047
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.