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Author : Joel Trammell
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.05/5 ( download)
Download or read book The Manager's Playbook written by Joel Trammell and published by . This book was released on 2022-01-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Cioffi
Publisher : Red Wheel/Weiser
ISBN 13 : 1601635206
Total Pages : 317 pages
Book Rating : 4.04/5 ( download)
Download or read book The Winning Manager's Playbook written by John Cioffi and published by Red Wheel/Weiser. This book was released on 2013-03-25 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Winning Manager’s Playbook demonstrates six commonsense practices that will create a systematic framework useful to managers, entrepreneurs, and executives alike, providing them with: Numerous real-company anecdotes that bring the concepts to life. The building blocks, neither faddish nor outdated, of a successful business. A means of creating a company culture of achievement and accountability. Detailed guidance on how to execute the key concepts, with a focus on goals.
Author : Lauren Perkins
Publisher : Apress
ISBN 13 : 143024996X
Total Pages : 304 pages
Book Rating : 4.62/5 ( download)
Download or read book The Community Manager's Playbook written by Lauren Perkins and published by Apress. This book was released on 2015-01-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playbook (#CMplaybook on Twitter), a must-read guide for business and brand builders who need to strengthen their approach to online B2C community management and customer engagement. As Perkins explains, if companies want to create thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a Facebook page, and blog every once in a while. Instead, organizations of all sizes must treat community management as a central component of their overall marketing strategy. When they do, they will be rewarded handsomely with greater brand awareness, increased customer use and retention, lower acquisition costs, and a tribe of consumers who can’t wait to purchase their next product. Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice, The Community Manager’s Playbook: Explains how excellent community management provides a competitive advantage with a large impact on sales Provides an in-depth overview of brand and business alignment Teaches readers how to identify their community's online target audience and influence their needs and wants Details the appropriate online channels through which content should be distributed Champions the use of an agile approach through repeated testing to maximize the return on every company investment Discusses the many diverse metrics that can be used to measure community scope Today, there is no brand strategy without a community strategy. Companies that are not developing communities are losing control of their brands and missing opportunities to optimize their marketing investments. With The Community Manager’s Playbook as their guide, however, marketing professionals and the companies and brands they represent will be equipped with the tools they need to manage their online marketing efforts, engage their core customers at every level, leverage community insights into the product development cycle, and ensure that their messaging is heard across all corners of the digital landscape.
Author : Hedda Bird
Publisher : Pearson UK
ISBN 13 : 129237005X
Total Pages : 195 pages
Book Rating : 4.57/5 ( download)
Download or read book The Performance Management Playbook written by Hedda Bird and published by Pearson UK. This book was released on 2021-08-10 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended Award - People, Culture & Management Book at the 2022 Business Book Awards The Performance Management Playbook takes the stress out of managing people. This practical book coversthe must-have conversations from daily feedback to annual pay reviews; from dealingwith poor performance to setting challenging expectations. With 15 conversation guides to improve yourconfidence in managing performance, numerous activities to make you and yourteam less stressed, happier and more productive, as well as toolkits to helpyou improve performance now, no matter what appraisal process your organisationhas in place, this book makes it easy to dip in and develop great performanceconversations specific to the challenges you face. Learn from 25 real world examples: from global and local organisations; from 100employees to over a million; from sectors as varied as financial services,transport, technology, central and local government, TV production, mining,healthcare and construction. The Performance Management Playbook will help you move from anxiety-ridden one-off appraisals to morerewarding regular and meaningful conversations about performance.
Author : Scott Mautz
Publisher : John Wiley & Sons
ISBN 13 : 1119717914
Total Pages : 226 pages
Book Rating : 4.11/5 ( download)
Download or read book Leading from the Middle written by Scott Mautz and published by John Wiley & Sons. This book was released on 2021-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook for driving impact as a middle manager Leading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization. You’ll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence: Up the chain of command, to your boss and those above them Down, to your direct reports and teams who report to you Laterally, to peers and teams you have no formal authority over Anyone in an organization who reports to someone and has someone reporting to them must lead from the middle. They are the most important group in an organization and have a unique opportunity to drive impact. Leading from the Middle explains how.
Author : Bill Zipp
Publisher : Morgan James Publishing
ISBN 13 : 1631950843
Total Pages : 116 pages
Book Rating : 4.41/5 ( download)
Download or read book The Ultimate Sales Manager Playbook written by Bill Zipp and published by Morgan James Publishing. This book was released on 2020-10-13 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Sales Manager Playbook provides proven principles and practices for becoming a successful sales leader. From motivation—connecting with salespeople in a way that lights a fire in their soul—to mobilization—coaching salespeople to execute sales processes at the highest levels of excellence—it’s all in The Ultimate Sales Manager Playbook. Sales managers learn how to establish trust, provide praise, build a winning sales culture, conduct effective one-on-one’s, and make their meetings matter again, or perhaps, matter for the very first time. Then they learn how to take all that and multiply it in others through hiring well and promoting wisely. The information in The Ultimate Sales Manager Playbook has been forged in the fires of decades of sales leadership. Throughout its pages, there is real, actionable content that will change sales managers, their salespeople, and both of their careers forever.
Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.25/5 ( download)
Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author : Andy Ray
Publisher : Andy Ray
ISBN 13 : 9780986170409
Total Pages : 264 pages
Book Rating : 4.02/5 ( download)
Download or read book Radical Impact written by Andy Ray and published by Andy Ray. This book was released on 2015-03-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical Impact by Andy Ray rallies middle managers to slay the status quo of business and career complacency with the sword of strategic execution. Radical Impact is a management development book designed to answer the challenges managers face in the world of 21st century business. This is the essential playbook that every manager needs to create results and take charge of their teams and their careers. With an iconoclastic style that leaves no business school myth unchallenged, Andy Ray speaks to the middle manager who hungers to achieve results and to have a meaningful life-but simply cannot find the way. The six part radical IMPACT cycle equips any middle manager to become a radical impact hunter. The result achieved? A management career of impact achievement and meaning.
Author : Nathan Jamail
Publisher : eBookIt.com
ISBN 13 : 1456605135
Total Pages : 150 pages
Book Rating : 4.31/5 ( download)
Download or read book The Sales Leaders Playbook written by Nathan Jamail and published by eBookIt.com. This book was released on 2011-09-12 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning is not a 'some of the time' activity it is an 'all of the time' activity. Success in sales takes talent, skills, discipline, practice, and most importantly honesty with a genuine concern for the client. Most sales leaders know what to do - they just do not know how to make it real for their organization. This barrier keeps them mediocre at best. Experienced sales professional and entrepreneur, Nathan Jamail has developed a playbook of techniques and best practices, which have allowed hundreds of sales teams to find success in their selling. From creating an organizational belief system to taking the bullet for those you lead, The Sales Leaders Playbook focuses on how to build a winning team. Nothing in this book is theory - it is based on personal experiences learned throughout Nathan Jamail's extensive sales career. The Sale Leaders Playbook is a book written for sales leader by a sales leader - designed to be straightforward, easy to read, and simple to understand. The ability to execute the skills and programs outlined requires effort. It takes a sales leader who is willing to hold a team accountable and more importantly hold themselves accountable. Mastering these sales leadership skills will: * Increase team morale * Improve skills and abilities * Improve communications * Increase sales and profits
Author : Neil Bentley
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602307
Total Pages : 266 pages
Book Rating : 4.03/5 ( download)
Download or read book Active Operations Management written by Neil Bentley and published by Practical Inspiration Publishing. This book was released on 2021-01-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re at the sharp end of management, juggling conflicting demands to keep your organization’s promises to customers, with ever-reducing resources whilst implementing the latest digital change programme and keeping your team happy – this is the book for you. Active Operations Management gives you the framework and tools to help you take control and make the most of the evolving world of service operations. The challenges of robotics, remote working and lean operations demand a new approach to give people and organizations the confidence they need to thrive and deliver in the agile age. This ground-breaking playbook specifically addresses the practical needs of operations managers. Discover: The four critical activities for effective control, and the daily and weekly rhythms which make them effective and sustainable. Practical measures of work and performance which enable like-for-like comparisons and resource balancing across diverse teams. Real-world examples showing you how to raise productivity, improve staff engagement and wellbeing. Online resources which support your control of the truly agile operation. Neil Bentley and Richard Jeffery have spent over 30 years working with operations managers to simplify and bring structure to the challenges of managing in complex organizations. Today their Active Operations Management methodology is used by thousands of managers, raising performance and ensuring the wellbeing of those involved.
