The Little Blue Book Of Advertising

Author : Steve Lance
Publisher : Penguin
ISBN 13 : 1101216271
Total Pages : 346 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006-07-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

Author : George Lakoff
Publisher : Simon and Schuster
ISBN 13 : 147670001X
Total Pages : 156 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Little Blue Book written by George Lakoff and published by Simon and Schuster. This book was released on 2012-06-26 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides guidelines for United States Democrats to connect moral values to important policies, using practical tactics to guide political discourse away from extreme positions.

Author : Steve Lance
Publisher :
ISBN 13 : 9781322752433
Total Pages : pages
Book Rating : 4.35/5 ( download)

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Download or read book Little Blue Book of Advertising written by Steve Lance and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steve Lance
Publisher : Penguin
ISBN 13 : 9781591841241
Total Pages : 298 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Little Blue Book of Advertising written by Steve Lance and published by Penguin. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise guide designed for quick reading and easy reference addresses 52 everyday business problems with real examples and straightforward strategies.

Author : Branch Rickey
Publisher : SportClassic Books
ISBN 13 : 9781894963282
Total Pages : 0 pages
Book Rating : 4.88/5 ( download)

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Download or read book Branch Rickey's Little Blue Book written by Branch Rickey and published by SportClassic Books. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branch Rickey's own words from his personal papers are skillfully compiled to form a book of witticisms and observations that abounds with common sense and insight, stands today a work of inspiration.

Author : Paul Kurnit
Publisher : Penguin
ISBN 13 : 1101159723
Total Pages : 179 pages
Book Rating : 4.29/5 ( download)

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Download or read book The Little Blue Book of Marketing written by Paul Kurnit and published by Penguin. This book was released on 2009-12-31 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

Author : The Mill
Publisher :
ISBN 13 : 9780578535951
Total Pages : pages
Book Rating : 4.55/5 ( download)

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Download or read book My Little Blue Planet written by The Mill and published by . This book was released on 2019-06-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story for children about why we should care for our little blue planet, the only home we have, to teach ecology, sustainability and responsibility.

Author : Leo Lionni
Publisher : Dragonfly Books
ISBN 13 : 0399555536
Total Pages : 49 pages
Book Rating : 4.34/5 ( download)

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Download or read book Little Blue and Little Yellow written by Leo Lionni and published by Dragonfly Books. This book was released on 2017-01-17 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beloved picture book creator and four-time Caldecott Honor-winner Leo Lionni's very first story for children, and a New York Times Best Illustrated Book of the Year. Little Blue and Little Yellow are best friends, but one day they can’t find each other. When they finally do, they give each other such a big hug that they turn green! How they find their true colors again concludes a wonderfully satisfying story told with colorful pieces of torn paper and very few words. Leo Lionni launched his children’s book career in 1959 with Little Blue and Little Yellow, and this 50th-anniversary edition, complete with Lionni’s own explanation of how the book came to be, is sure to resonate with children today.

Author : Brandon Royal
Publisher : Maven Publishing
ISBN 13 : 1897393601
Total Pages : 295 pages
Book Rating : 4.04/5 ( download)

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Download or read book The Little Blue Reasoning Book written by Brandon Royal and published by Maven Publishing. This book was released on 2013-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Blue Reasoning Book helps readers build essential critical thinking, creative thinking, and decision-making skills and is suitable for the everyday student, test-prep candidate, or working professional in need of a refresher course. Interwoven within the book's five chapters -Perception & Mindset, Decision Making, Creative Thinking, Analyzing Arguments, and Mastering Logic - are 50 reasoning tips that summarize the common themes behind classic reasoning problems and situations. Appendixes contain summaries of fallacious reasoning, analogies, trade-offs, and a review of critical reading.

Author : Alice Schertle
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547248288
Total Pages : 33 pages
Book Rating : 4.88/5 ( download)

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Download or read book Little Blue Truck written by Alice Schertle and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A small blue truck finds his way out of a jam, with a little help from his friends.