The Lexus Story

Author : Jonathan Mahler
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Lexus Story written by Jonathan Mahler and published by DK Publishing (Dorling Kindersley). This book was released on 2004 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus' first sedan shocked the world. The result of hundreds of prototypes, the work of more than 1,000 engineers, and some $1 billion, the Lexus LS 400 pioneered new ground.Within just a few years, Lexus had transformed itself from an unlikely outsider into one of the industry's leaders as it redefined the idea of the luxury vehicle while also building a dealer network that gave unprecedented attention to service. The Lexus Story describes the brand's rapid ascent-and its travails along the way. The Lexus Story is the first journalistic telling of the history of this extraordinary company. And it is the only account afforded full access to the designers, engineers, dealers, and company leaders who molded the cars and the brand.The Lexus Story takes readers deep inside the making of first-class automobiles, from the creative sparks kindled in Lexus' far-flung design studios to the engineering refinements that translate ideals of performance and luxury into steel, glass, and rubber. Designed to be both readable and visually welcoming with more than 200 full-color photographs, The Lexus Story is a compelling history of a world-class brand.

Author : Chester Dawson
Publisher : John Wiley & Sons (Asia) Pte. Limited
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.26/5 ( download)

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Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons (Asia) Pte. Limited. This book was released on 2004-09-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.

Author : Thomas L. Friedman
Publisher : HarperCollins UK
ISBN 13 : 0006551394
Total Pages : 514 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Lexus and the Olive Tree written by Thomas L. Friedman and published by HarperCollins UK. This book was released on 2000 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.

Author : Chester Dawson
Publisher : John Wiley & Sons
ISBN 13 : 0470828072
Total Pages : 333 pages
Book Rating : 4.76/5 ( download)

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Download or read book Lexus written by Chester Dawson and published by John Wiley & Sons. This book was released on 2011-06-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at Lexus’s surprising twenty-year success story—in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price—it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota’s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus's entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world's most admired brands. Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue Covers the racetrack triumph—and tragedy—behind the new US$375,000 Lexus LFA supercar Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry.

Author : Russell Charles Leong
Publisher : University of Washington Press
ISBN 13 : 0295802723
Total Pages : 181 pages
Book Rating : 4.25/5 ( download)

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Download or read book Phoenix Eyes and Other Stories written by Russell Charles Leong and published by University of Washington Press. This book was released on 2012-02-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russell Charles Leong shows an astonishing range in this new collection of stories. From struggling war refugees to monks, intellectuals to sex workers, his characters are both linked and separated by their experiences as modern Asians and Asian Americans. In styles ranging from naturalism to high-camp parody, Leong goes beneath stereotypes of immigrant and American-born Chinese, hustlers and academics, Buddhist priests and street people. Displacement and marginalization — and the search for love and liberation — are persistent themes. Leong’s people are set apart, by sexuality, by war, by AIDS, by family dislocations. From this vantage point on the outskirts of conventional life, they often see clearly the accommodations we make with identity and with desire. A young teen-ager, sold into prostitution to finance her brothers’ education, saves her hair trimmings to burn once a year in a temple ritual, the one part of her body that is under her own control. A documentary film producer, raised in a noisy Hong Kong family, marvels at the popular image of Asian Americans as a silenced minority. Traditional Chinese families struggle to come to terms with gay children and AIDS.

Author : Rick Reilly
Publisher : Anchor
ISBN 13 : 0307793893
Total Pages : 290 pages
Book Rating : 4.98/5 ( download)

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Download or read book Missing Links written by Rick Reilly and published by Anchor. This book was released on 2011-05-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a group of middle-class buddies obsessed with golf set up a bet to see who can finagle their way onto the nearby private course, their friendship is tested in ways they had never expected in this humorous novel from Rick Reilly, one of America’s most popular sportswriters. Missing Links is the story of four middle class buddies who live outside of Boston and for years have been 1) utterly obsessed with golf and 2) a regular foursome at Ponkaquoque Municipal Course and Deli, not so fondly known as Ponky, the single worst golf course in America. Just adjacent to these municipal links lies the Mayflower Country Club, the most exclusive private course in all of Boston and a major needle in their collective sides. Frustrated by the Mayflower's finely manicured greens and snooty members, three of Ponky's finest and most courageous—Two Down, Dannie, and Stick—set up a bet: $1,000.00 apiece, and the first man to somehow finagle his way on to the Mayflower course takes all. Lying, cheating, and forgery are encouraged, to put it mildly, and with the constant heckling and rare aid of Chunkin' Charlie, Hoover, and Bluto--a few more of Ponky's elite--the games begin. One of the three will eventually play the Mayflower's course, but their friendships--and everything else--will change as various truths unravel and the old Ponky starts looking like the home they never should have left.

Author : Sister Souljah
Publisher : Simon and Schuster
ISBN 13 : 1439165327
Total Pages : 448 pages
Book Rating : 4.24/5 ( download)

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Download or read book A Deeper Love Inside written by Sister Souljah and published by Simon and Schuster. This book was released on 2014-02-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural-born hustler Porsche Santiaga refuses to accept her new life in juvenile detention after her family is torn apart and fights to regain what she has lost.

Author : George Saunders
Publisher : A&C Black
ISBN 13 : 1408837358
Total Pages : 289 pages
Book Rating : 4.51/5 ( download)

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Download or read book Tenth of December written by George Saunders and published by A&C Black. This book was released on 2013-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prize-winning, New York Times bestselling short story collection from the internationally bestselling author of Lincoln in the Bardo 'The best book you'll read this year' New York Times 'Dazzlingly surreal stories about a failing America' Sunday Times WINNER OF THE 2014 FOLIO PRIZE AND SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013 George Saunders's most wryly hilarious and disturbing collection yet, Tenth of December illuminates human experience and explores figures lost in a labyrinth of troubling preoccupations. A family member recollects a backyard pole dressed for all occasions; Jeff faces horrifying ultimatums and the prospect of Darkenfloxx(TM) in some unusual drug trials; and Al Roosten hides his own internal monologue behind a winning smile that he hopes will make him popular. With dark visions of the future riffing against ghosts of the past and the ever-settling present, this collection sings with astonishing charm and intensity.

Author : Nigel Burton
Publisher : Crowood
ISBN 13 : 1847979327
Total Pages : 462 pages
Book Rating : 4.22/5 ( download)

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Download or read book Toyota MR2 written by Nigel Burton and published by Crowood. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toyota MR2 details the full start-to-finish history of Toyota's bestselling mid-engined sports car, from 1984 until 2007, when production ended. This new book covers all three generations of models: the first-generation AW11 - Car of the Year Japan, 1984-1985; second-generation SW20, with a new 2,0 litre 3S-GTE engine and the third-generation ZZW30/MR2 Roadster. With detailed specification guides, archive photos and beautiful new photography, this book is a must for every MR2 owner and sports car enthusiast. Covers the background to the MR2 - the 1973 oil crisis and Akio Yoshida's designs; suspension improvements to the Mk II, significantly improving handling; the MR2 in motorsport; special editions and Zagato's VM180. This complete history of Toyota MR2 includes detailed specifications guides and is beautifully illustrated with 260 colour and 36 black & white archive photographs.

Author : Lexus Grey
Publisher :
ISBN 13 : 9781635559477
Total Pages : pages
Book Rating : 4.72/5 ( download)

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Download or read book Dangerous Without You written by Lexus Grey and published by . This book was released on 2021-09-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspen Wellington is whirling through life with the help of alcohol and one-night stands until she meets Remington Stone, a girl from the other side of the tracks. Somehow, Remington sees behind all Aspen's defenses, leading her on an unexpected journey of self-discovery. Remington is a badass, with a father in prison and a mother working two jobs. Aspen, a spoiled, popular cheerleader, isn't her type at all. Remington doesn't want to like her, but she can't seem to stop. Denna Ashford and Raleigh Hunter are Aspen's best friends. Denna is quick-witted but has temper issues. Raleigh is a genius with a difficult past who excels in everything. They're in love, but that doesn't mean their relationship is always perfect. On the cusp between high school and adulthood, all four face challenges in life and romance that they never expect. Each is dangerous without the love and loyalty that holds them together, but their love for each other just might be the thing to save them all.