The Language Of Organizational Styling

Author : Lionel Wee
Publisher : Cambridge University Press
ISBN 13 : 1316194922
Total Pages : 213 pages
Book Rating : 4.28/5 ( download)

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Download or read book The Language of Organizational Styling written by Lionel Wee and published by Cambridge University Press. This book was released on 2015-01-22 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies.

Author : Robert Westwood
Publisher : SAGE
ISBN 13 : 1446264394
Total Pages : 383 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Language of Organization written by Robert Westwood and published by SAGE. This book was released on 2001-09-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of communication for organizations has been an ongoing concern since management was first theorized. Yet language has tended to be viewed as simply a medium of communication - without language per se being theoretically problematized. This book enables a more critical exploration of the major theoretical positions on language and organization, explaining why language warrants a more central and considered place in organization studies. Language and Organization explains how various perspectives on the relationship between language and organization can be represented and explored. Concerned with issues such as power, knowledge and organizational discourse, this book will provide essential new links for a proper conceptualisation and understanding of organizations.

Author : Joseph Gibaldi
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.61/5 ( download)

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Download or read book MLA Style Manual and Guide to Scholarly Publishing written by Joseph Gibaldi and published by . This book was released on 1998 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its publication in 1985, the "MLA Style Manual" has been the standard guide for graduate students, teachers, and scholars in the humanities and for professional writers in many fields. Extensively reorganized and revised, the new edition contains several added sections and updated guidelines on citing electronic works--including materials found on the World Wide Web.

Author : Tsedal Neeley
Publisher : Princeton University Press
ISBN 13 : 0691196125
Total Pages : 200 pages
Book Rating : 4.21/5 ( download)

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Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Author : Susanne Tietze
Publisher : SAGE
ISBN 13 : 9780761967194
Total Pages : 204 pages
Book Rating : 4.92/5 ( download)

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Download or read book Understanding Organizations Through Language written by Susanne Tietze and published by SAGE. This book was released on 2003-09-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London Offering a viable alternative to `functional' approaches to communication based around the metaphor of `webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.

Author : Pan, Fang
Publisher : IGI Global
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.38/5 ( download)

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Download or read book AI in Language Teaching, Learning, and Assessment written by Pan, Fang and published by IGI Global. This book was released on 2024-02-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of Artificial Intelligence (AI) has ignited a fervent academic discourse. AI's role is as both a powerful ally and a potential adversary in education. For instance, ChatGPT is a generative AI which mimics human conversation with impressive precision. Its capabilities span the educational spectrum, from answering questions and generating essays to composing music and coding. Yet, as with any innovation, its advent has sparked a spirited academic dialogue. AI in Language Teaching, Learning, and Assessment seeks to address these concerns with rigor and thoughtfulness. It explores the undeniable drawbacks of AI in language education and offers strategic insights into their prevention. It scrutinizes the resources and safeguards required to ensure the ethical and secure integration of AI in academic settings. This book lays out the multifaceted benefits of incorporating AI into language teaching, learning, and assessment. Its chapters dissect the transformative impact of AI on pedagogy, teaching materials, assessment methodologies, applied linguistics, and the broader landscape of language education development. This book is a valuable resource for language learners, educators, researchers, and scholars alike. It beckons to those who are keen on exploring and implementing AI in education, as well as AI developers and experts seeking to bridge the chasm between technology and language education.

Author : Gino Cattani
Publisher : Emerald Group Publishing
ISBN 13 : 1800432364
Total Pages : 348 pages
Book Rating : 4.69/5 ( download)

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Download or read book Aesthetics and Style in Strategy written by Gino Cattani and published by Emerald Group Publishing. This book was released on 2020-10-12 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.

Author : S. J. Segalowitz
Publisher : Elsevier
ISBN 13 : 1483295362
Total Pages : 396 pages
Book Rating : 4.67/5 ( download)

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Download or read book Language Functions and Brain Organization written by S. J. Segalowitz and published by Elsevier. This book was released on 2014-05-19 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language Functions and Brain Organization

Author : Christopher P. Neck
Publisher : SAGE Publications
ISBN 13 : 1544317522
Total Pages : 946 pages
Book Rating : 4.26/5 ( download)

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Download or read book Organizational Behavior written by Christopher P. Neck and published by SAGE Publications. This book was released on 2019-01-02 with total page 946 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does organizational behavior matter—isn’t it just common sense? Organizational Behavior: A Skill-Building Approach helps students answer this question by providing insight into OB concepts and processes through an interactive skill-building approach. Translating the latest research into practical applications, authors Christopher P. Neck, Jeffery D. Houghton, and Emma L. Murray unpack how managers can develop essential skills to unleash the potential of their employees. The text examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and self-assessments, the new Second Edition provides students with a fun, hands-on introduction to the fascinating world of OB. This title is accompanied by a complete teaching and learning package.

Author : Mary F. Hoffman
Publisher : SAGE Publications
ISBN 13 : 1483342786
Total Pages : 289 pages
Book Rating : 4.88/5 ( download)

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Download or read book Organizational Rhetoric written by Mary F. Hoffman and published by SAGE Publications. This book was released on 2009-10-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unprecedented text explains how to analyze the role of rhetoric in organizations Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization. Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university′s announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills. Key Features Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literature Shows students how to critique the messages organizations use to create and maintain organizational power Demonstrates the importance of rhetoric to the success of the organization Uses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messages Covers image/impression management, issue management, crisis management, and other key facets of organizational rhetoric Includes models of the book′s method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system Intended Audience Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master′s level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.