The Language Of Advertising

Author : Angela Goddard
Publisher : Psychology Press
ISBN 13 : 9780415278034
Total Pages : 150 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Language of Advertising written by Angela Goddard and published by Psychology Press. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

Author : Torben Vestergaard
Publisher : Wiley-Blackwell
ISBN 13 : 9780631107415
Total Pages : 182 pages
Book Rating : 4.1X/5 ( download)

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Download or read book The Language of Advertising written by Torben Vestergaard and published by Wiley-Blackwell. This book was released on 1985-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Helen Ringrow
Publisher : Springer
ISBN 13 : 1137557982
Total Pages : 118 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Language of Cosmetics Advertising written by Helen Ringrow and published by Springer. This book was released on 2016-09-28 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

Author : Keiko Tanaka
Publisher : Routledge
ISBN 13 : 1134640463
Total Pages : 170 pages
Book Rating : 4.61/5 ( download)

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Download or read book Advertising Language written by Keiko Tanaka and published by Routledge. This book was released on 2005-07-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

Author : Guy Cook
Publisher :
ISBN 13 : 9780415412162
Total Pages : 434 pages
Book Rating : 4.61/5 ( download)

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Download or read book The Language of Advertising written by Guy Cook and published by . This book was released on 2008 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Julie Sedivy
Publisher : John Wiley & Sons
ISBN 13 : 1119996082
Total Pages : 383 pages
Book Rating : 4.88/5 ( download)

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Download or read book Sold on Language written by Julie Sedivy and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

Author : Michael L. Geis
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.78/5 ( download)

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Download or read book The Language of Television Advertising written by Michael L. Geis and published by . This book was released on 1982 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rosemarie Schmidt
Publisher : John Benjamins Publishing
ISBN 13 : 9027286299
Total Pages : 99 pages
Book Rating : 4.91/5 ( download)

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Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Author : Sabine Gieszinger
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.70/5 ( download)

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Download or read book The History of Advertising Language written by Sabine Gieszinger and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2001 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discourse of advertising has changed considerably over the past 200 years. This study - based on a corpus of 540 advertisements published in The Times between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media.

Author : Ruta Kalmane
Publisher : Lulu.com
ISBN 13 : 1471092518
Total Pages : 131 pages
Book Rating : 4.10/5 ( download)

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Download or read book Advertising: Using Words as Tools for Selling Second Edition written by Ruta Kalmane and published by Lulu.com. This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: