The Jossey Bass Guide To Strategic Communications For Nonprofits

Author : Kathy Bonk
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.97/5 ( download)

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Download or read book The Jossey-Bass Guide to Strategic Communications for Nonprofits written by Kathy Bonk and published by Jossey-Bass. This book was released on 1999 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.

Author : Kathy Bonk
Publisher : John Wiley & Sons
ISBN 13 : 0470443286
Total Pages : 7 pages
Book Rating : 4.86/5 ( download)

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Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-10-14 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Author : K. Bonk
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.84/5 ( download)

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Download or read book The Jossey-Bass Guide to Strategic Communications for Nonprofits written by K. Bonk and published by . This book was released on 1999 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sally J. Patterson
Publisher : John Wiley & Sons
ISBN 13 : 0470442719
Total Pages : 292 pages
Book Rating : 4.15/5 ( download)

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Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-02-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Author : Kathy Bonk
Publisher : John Wiley & Sons
ISBN 13 : 0470181540
Total Pages : 208 pages
Book Rating : 4.46/5 ( download)

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Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 111872237X
Total Pages : 438 pages
Book Rating : 4.74/5 ( download)

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Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-08-08 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Author : Kelly C. Gaggin
Publisher : Taylor & Francis
ISBN 13 : 104001285X
Total Pages : 200 pages
Book Rating : 4.57/5 ( download)

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Download or read book Nonprofit Communications written by Kelly C. Gaggin and published by Taylor & Francis. This book was released on 2024-04-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good. Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servant’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served. This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals. Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144.

Author : KELLY C. GAGGIN
Publisher :
ISBN 13 : 9781032461168
Total Pages : 0 pages
Book Rating : 4.60/5 ( download)

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Download or read book NONPROFIT COMMUNICATIONS written by KELLY C. GAGGIN and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470619856
Total Pages : 278 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Author : Sarah Durham
Publisher : Big Duck Studio
ISBN 13 : 9781733355308
Total Pages : 218 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications written by Sarah Durham and published by Big Duck Studio. This book was released on 2019-11-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.