The Intuitive Customer

Author : Colin Shaw
Publisher : Springer
ISBN 13 : 1137534303
Total Pages : 216 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Intuitive Customer written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Author : C. Shaw
Publisher : Springer
ISBN 13 : 0230291775
Total Pages : 354 pages
Book Rating : 4.75/5 ( download)

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Download or read book Customer Experience written by C. Shaw and published by Springer. This book was released on 2010-09-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

Author : Francis Cholle
Publisher : John Wiley & Sons
ISBN 13 : 1118077547
Total Pages : 286 pages
Book Rating : 4.42/5 ( download)

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Download or read book The Intuitive Compass written by Francis Cholle and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.

Author : Stephen Genco
Publisher : Intuitive Consumer Insights LLC
ISBN 13 : 9780578576961
Total Pages : 408 pages
Book Rating : 4.61/5 ( download)

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Download or read book Intuitive Marketing: What Marketers Can Learn from Brain Science written by Stephen Genco and published by Intuitive Consumer Insights LLC. This book was released on 2019-10-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.

Author : Colin Shaw
Publisher : Springer
ISBN 13 : 0230554717
Total Pages : 291 pages
Book Rating : 4.19/5 ( download)

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Download or read book Building Great Customer Experiences written by Colin Shaw and published by Springer. This book was released on 2002-09-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Author : Becky Walsh
Publisher : John Hunt Publishing
ISBN 13 : 1846943167
Total Pages : 215 pages
Book Rating : 4.64/5 ( download)

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Download or read book Intuitive Lovers written by Becky Walsh and published by John Hunt Publishing. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all intuitive lovers. Intuition is instinctive knowing. No one could teach you how to kiss. After all kissing is different for every couple and different from one movement of the lips and mouth to the next. The sexual attraction between people can he so tangible you can almost breathe it. Yet on other occasions we wonder if it's wishful thinking or our imagination. Intuition is the key to controlling much of the anxiety that lack of answers from our partner can cause in a relationship. but also feeling that we can trust ourselves even over our partner through our intuition allows us to open our hearts. Inluitree Lovers takes you on a journey to trust your intuition from first encounters with a possible partner, detailing how to use intuition from Internet dating to long term conscious loving.

Author : Thomas Wood-Young
Publisher :
ISBN 13 : 9788179923214
Total Pages : 0 pages
Book Rating : 4.15/5 ( download)

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Download or read book Intuitive Selling written by Thomas Wood-Young and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover The Most Effective Selling Approaches Used By Top Sales Professionals. Selling Is About Service, Listening, Developing Customer Relationships, Building Trust, Finding Yourself In The Zone And Developing Your Intuitive Abilities So You Can Better Understand The Needs Of Your Customers. This Book Will Help Make Selling Easy For You By Demonstrating How To Develop Effective Selling Instincts That Can Become Second Nature. This Guide To Practical, Common Sense Selling Technique Will Help You Stay Motivated And Close More Sales.

Author : Jason Apollo Voss
Publisher : SelectBooks, Inc.
ISBN 13 : 1590792416
Total Pages : 434 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Intuitive Investor written by Jason Apollo Voss and published by SelectBooks, Inc.. This book was released on 2010-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Successful Wall Street fund manager retired at age 35 guides investors to use intuitive and creative right-brained processes to complement traditional left-brain financial analysis. Author describes his principles based on spiritual insights and provides professional anecdotes to support his. theories"--Provided by publisher.

Author : Judy George
Publisher : Clarkson Potter Publishers
ISBN 13 : 9780517707630
Total Pages : 196 pages
Book Rating : 4.32/5 ( download)

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Download or read book The Domain Book of Intuitive Home Design written by Judy George and published by Clarkson Potter Publishers. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Domain, one of the country's fastest growing furniture chains, presents the first interactive home-decorating book to marry the culture of home with the psychology of style. 200 color photos.

Author : Betty Bethards
Publisher : SCB Distributors
ISBN 13 : 0918915147
Total Pages : 200 pages
Book Rating : 4.46/5 ( download)

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Download or read book Seven Steps to Developing Your Intuitive Powers written by Betty Bethards and published by SCB Distributors. This book was released on 2012-08-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's what you'll learn in just seven steps 1. Tapping your hotline to the Devine. 2. Self Love. 3. Releasing the past and facing fears. 4. Life cycles. 5. Creating and receiving prosperity. 6. Relationships. 7. Awakening the spiritual self. Change your perception, change your life.