The Internet Publicity Guide

Author : V. A. Shiva
Publisher :
ISBN 13 : 9781880559604
Total Pages : 0 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Internet Publicity Guide written by V. A. Shiva and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet Publicity Guide is a complete and practical explanation of the opportunities on the Internet and World Wide Web for businesses and individuals who want to publicize, market, and promote their products or themselves. V. A. Shiva explains how interactive marketing differs from conventional marketing and provides the knowledge and tools that will enable entrepreneurs and large companies to promote themselves successfully online. He describes the benefits of narrowcasting, niche marketing that is cost-prohibitive in conventional advertising media; cross-promotion, integrating your Website in a cohesive multimedia publicity program; the correct "netiquette" for selling through newsgroups; designing a home page to attract and direct potential customers; and a wealth of other helpful tips, strategies, and ideas. Included are extensive lists of media contacts and useful resources.

Author : Steve O'Keefe
Publisher : John Wiley & Sons
ISBN 13 : 0471275026
Total Pages : 450 pages
Book Rating : 4.22/5 ( download)

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Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511016648
Total Pages : 41 pages
Book Rating : 4.40/5 ( download)

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Download or read book Summary: The Internet Publicity Guide written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of V. A. Shiva's book: "The Internet Publicity Guide: How to Maximize Your Marketing and Promotion in Cyberspace". This complete summary of the ideas from V. A. Shiva's book "The Internet Publicity Guide" shows how the internet has become a part of the communications revolution, offering individual consumers the ability to have personalised multimedia communications with other people or companies anywhere in the world. In this book, the author explains that your ultimate goal should be to build profitable relationships by communicating your Web presence to others on the internet and getting qualified visitors to visit your site. This summary explains exactly how you can do that and succeed at internet publicity with helpful tips and strategies that you can apply to your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Internet Publicity Guide" and find out how you can enhance your online image and promote your products.

Author : Gregory H. Siskind
Publisher : American Bar Association
ISBN 13 : 9781590318768
Total Pages : 204 pages
Book Rating : 4.65/5 ( download)

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Download or read book The Lawyer's Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author : Penny C. Sansevieri
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781519495624
Total Pages : 414 pages
Book Rating : 4.25/5 ( download)

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Download or read book Red Hot Internet Publicity written by Penny C. Sansevieri and published by Createspace Independent Publishing Platform. This book was released on 2015-12-28 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Red Hot Internet Publicity - Fourth Edition! The Shortest Path to Mastering Your Online Promotion Strategies Learn through straightforward, real-world examples The ever-changing world of online promotion can be overwhelming. Especially for authors and small business owners trying to build strong brands. The buzz phrases. The lingo. And the paralyzing feeling of not knowing where to start or what to do. Enough of that already! It's time to dump those feelings forever-and now you can. Because social media and publicity authority, Penny Sansevieri, has created the essential Internet Publicity roadmap. Whether you're a beginner or a seasoned marketer who wants to refine your skills, Red Hot Internet Publicity delivers current, expert insight into how to build the perfect website, drive tons of visitors to your message and build a strong presence on today's Facebook, Twitter, LinkedIn, Pinterest, Google+, YouTube and Instagram. Red Hot Internet Publicity is practical, straightforward and accessible. It eliminates the mystery and guesswork. Page by page, Penny Sansevieri shows you exactly how to: * Amp up engagement on an authentic level and build a loyal fan base * Build a website that turns visitors into customers * Drive thousands of new buyers to your product or service * Share content that excites people and gets them coming back for more * Target your activity for maximum exposure and impact-get noticed! * Utilize strategies that are proven to work on every major social media platform You'll learn that social media isn't about being everywhere, it's about being everywhere that matters. Keep Red Hot Internet Publicity at your fingertips and you'll never have to fear what you don't know. Instead, you'll have a highly-effective Internet publicity plan that's practical, powerful, and custom tailored for your business or book marketing campaign. Penny Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a bestselling author and internationally recognized book marketing and media relations expert. Her company has developed hundreds of successful book marketing campaigns, and Penny is responsible for researching, creating and implementing the first comprehensive Internet publicity campaign called, The Virtual Author Tour.

Author : Bob Regnerus
Publisher : Entrepreneur Press
ISBN 13 : 9781599182544
Total Pages : 0 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Official Get Rich Guide to Information Marketing on the Internet written by Bob Regnerus and published by Entrepreneur Press. This book was released on 2008-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Inside Scoop to Selling Information on the Internet You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode! Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses Use three profit-proven models that inspire sales Learn the seven laws for effective order forms Discover how to drive customers instead of traffic Also, get the inside scoop from today's most successful, online information marketers! Take your information marketing business to the next level-reach millions and make BIG money on the internet.

Author : Penny C. Sansevieri
Publisher : Cosimo Books
ISBN 13 : 9781605207247
Total Pages : 282 pages
Book Rating : 4.41/5 ( download)

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Download or read book Red Hot Internet Publicity written by Penny C. Sansevieri and published by Cosimo Books. This book was released on 2009-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISCOVER... - 6 need-to-know rules of publicity for the Internet age - The best way to design, write, and promote a website to sell your book - 12 blockbuster techniques to use blogs for book publicity - Proven "live promotion" techniques you can use to reach a worldwide audience, and much more. The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It's also why these major publishers routinely recommend Penny to their authors as a top Internet publicist." Penny made one of her own books an Amazon bestseller for three months running. She's the inventor of the Virtual Book Tour(tm) and is a leading expert on using the Internet to promote books of all kinds. No ivory-tower theorist, she is a hands-on visionary with her feet on the ground and her eyes on the prize.

Author : Darren Varndell
Publisher : EZWebsitePromotion.com
ISBN 13 : 1494361868
Total Pages : 109 pages
Book Rating : 4.60/5 ( download)

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Download or read book DIY SEO & Internet Marketing Guide written by Darren Varndell and published by EZWebsitePromotion.com. This book was released on 2013-12-07 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this SEO book is to help those that wish to create an online presence, or start trading on the Internet, or even those with an established website, but lack the internet marketing resources usually only available to larger businesses and organizations. With over 20 years experience, much of which directly connected to the creation, setting-up and marketing of websites and Internet related businesses,. our desire, via the EZ Website Promotion series of SEO books, is to pass on the required knowledge to create a successful online business themselves, without the need for our readers to spend the next five years studying at college to learn new skills by providing easy to read step-by-step guides that will help you navigate the immense world of Internet marketing and be successful online. Topics covered in DIY SEO & Internet Marketing Guide, presented in an easy to understand format to suit professionals and beginners alike, include; CREATE A SUCCESSFUL ONLINE BUSINESS CREATING A WEBSITE KEYWORD RESEARCH FREE & PAID INTERNET MARKETING WEB PAGE SEO MADE EASY VIDEO OPTIMIZATION SOCIAL MEDIA MARKETING OFF-PAGE OPTIMIZATION ADVANCED OPTIMIZATION TIPS OVERALL WEBSITE OPTIMIZATION SEO MARKETING IN THE FUTURE TOP 10 SEO TIPS SEO GLOSSARY OF TERMS Packed with time saving, and money making, SEO tips and tricks to help YOU achieve internet success for yourself or your business.

Author : Jay Conrad Levinson
Publisher : Entrepreneur Press
ISBN 13 : 1599181940
Total Pages : 250 pages
Book Rating : 4.43/5 ( download)

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Download or read book Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2008-07-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers you a step-by-step system on how to apply the proven 'Guerrilla' strategies to the ultimate marketing weapon, the Internet. It teaches how to level the playing field by gaining traffic to your website, convert visitors into paying customers, and ultimately take your business to new levels of profitability and efficiency.

Author : Nathan Hull
Publisher : Lulu.com
ISBN 13 : 1435736117
Total Pages : 312 pages
Book Rating : 4.15/5 ( download)

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Download or read book The Guide To Internet Marketing written by Nathan Hull and published by Lulu.com. This book was released on with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: