The Influence Of Mass Media In The Shaping Of Public Opinion An Analysis Of The Political Polarization In The United States During The Presidential Campaign Of 2016

Author : Daniela Forero Nuñez
Publisher : GRIN Verlag
ISBN 13 : 3346513483
Total Pages : 26 pages
Book Rating : 4.89/5 ( download)

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Download or read book The influence of mass media in the shaping of public opinion. An analysis of the political polarization in the United States during the presidential campaign of 2016 written by Daniela Forero Nuñez and published by GRIN Verlag. This book was released on 2021-10-14 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Politics - Region: USA, grade: 2,7, University of Regensburg (Philosophische Fakultät Lehrstuhl für Vergleichende Politikwissenschaft (Schwerpunkt Westeuropa)), course: Einführung in den Vergleich westlicher Regierungssysteme, language: English, abstract: This paper attempts to analyse what role the mass media played in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016. The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton’s and Donald Trump’s electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion.

Author : Daniela Forero Nuñez
Publisher : diplom.de
ISBN 13 : 3961164339
Total Pages : pages
Book Rating : 4.32/5 ( download)

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Download or read book Influence of mass media in the shaping of public opinion and in the aggravation of the political polarization in the United States during the presidential campaign of 2016 written by Daniela Forero Nuñez and published by diplom.de. This book was released on 2021-09-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States. But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton’s and Donald Trump’s electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion. This paper attempts to analyze what role did the mass media play in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016.

Author : C. Holtz-Bacha
Publisher : Springer
ISBN 13 : 0230374956
Total Pages : 368 pages
Book Rating : 4.59/5 ( download)

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Download or read book Opinion Polls and the Media written by C. Holtz-Bacha and published by Springer. This book was released on 2012-04-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

Author : Joyce Ho
Publisher : GRIN Verlag
ISBN 13 : 3656277680
Total Pages : 13 pages
Book Rating : 4.82/5 ( download)

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Download or read book Media affected political elections and shaping public opinion written by Joyce Ho and published by GRIN Verlag. This book was released on 2012-09-24 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Communications - Mass Media, grade: A, , language: English, abstract: Political elections are seen to be very important to every country, so in the agenda setting, media gate-keepers tends to rank it very high and show on prime time to attract audiences. Attractive pictures, figures and larger fonts are adopted in order to around public awareness. The images of candidates are all depends on how media shape them and the way of reporting. Public opinions will then form after audiences receiving different kind of information from media. In a certain extent, I believe the effect of media in political elections is influential to voters. Media has bias in transmitting the message and thus attract different group of political elections voters. In advertisements of elections, the quantity, use of words and variation of targeted voters can affect voters’ selections in political elections. Yet, accumulated believes and value system is not easy to change under the perceived predisposition. The selective perception and selective retention set limits towards the effect of mass media.

Author : Maxwell McCombs
Publisher : Polity
ISBN 13 : 0745645186
Total Pages : 217 pages
Book Rating : 4.86/5 ( download)

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Download or read book The News and Public Opinion written by Maxwell McCombs and published by Polity. This book was released on 2011-10-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The daily news plays a major role in the continuously changing mix of thoughts, feelings and behavior that defines public opinion. The News & Public Opinion details these effects of the news media on the sequence of outcomes that collectively shape public opinion, beginning with initial attention to the various news media and their contents and extending to the effects of this exposure on the acquisition of information, formation of attitudes and opinions and to the consequences of all these elements for participation in public life. Sometimes called the hierarchy of media effects, this sequence of outcomes describes the communication process involved in the formation of public opinion. Although the media landscape is undergoing rapid change, key elements remain the same, and The News & Public Opinion emphasizes these basic principles of communication established over decades of empirical social science investigations into the impact of mass communication on public opinion. The primary audience for this book is students, both advanced undergraduates and graduate students, as well as members of the general public who want to understand the role of the news media in our civic life.

Author : Johanna Dunaway
Publisher : CQ Press
ISBN 13 : 1544390998
Total Pages : 729 pages
Book Rating : 4.94/5 ( download)

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Download or read book Mass Media and American Politics written by Johanna Dunaway and published by CQ Press. This book was released on 2022-02-05 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, trusted core text on media’s impact on attitudes, behavior, elections, politics, and policymaking, Mass Media and American Politics is known for its readable introduction to the literature and theory of the field, and for staying current with each new edition on issues of new and social media, media ownership, the regulatory environment, infotainment, and war-time reporting. Written by the late Doris Graber--a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics--and now lead by Johanna Dunaway, this book has set the standard for the course. New to this edition: Extensive coverage of political misinformation - the role changing communication technologies and mass media more generally are playing in its consumption and dissemination, as well as how the press is handling and should handle reporting on political misinformation, especially as it pertains to the presidency, elections, and crises like Covid-19. Updated coverage of the role social media and other popular digital platforms are playing (or not playing) in the effort to stop the spread of mis- and dis-information on their platforms, with special attention to both foreign and domestic efforts to use these platforms to incite violence, cause confusion about, and/or encourage distrust in, democratic institutions. Expanded treatment of rising affective, social, and ideological polarization in politics, with a special focus on whether and how mass media are contributing to these forms of polarization. New updates on causes and consequences of expanding news deserts, declining local news, and rampant growth of hedge-fund media ownership. Up to date coverage of what researchers are learning about the implications of growth in digital, social and mobile media use. What does it mean for attention to news and politics?

Author : Silvo Lenart
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.50/5 ( download)

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Download or read book Shaping Political Attitudes written by Silvo Lenart and published by SAGE Publications, Incorporated. This book was released on 1994-07-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

Author : Maxwell McCombs
Publisher : John Wiley & Sons
ISBN 13 : 0745672744
Total Pages : 203 pages
Book Rating : 4.48/5 ( download)

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Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-04-24 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Author : Maxwell McCombs
Publisher : John Wiley & Sons
ISBN 13 : 0745681700
Total Pages : 228 pages
Book Rating : 4.02/5 ( download)

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Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2018-07-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’ssignificant and sometimes controversial role in determining whichtopics are at the centre of public attention and action. In thisnew edition of his comprehensive book, Max McCombs, one of thefounding fathers of the agenda-setting tradition of research,extends his previous synthesis of hundreds of studies carried outon this central role of the mass media in the shaping of publicopinion. Across the world, the mass media strongly influences how we picturepublic affairs. In describing this media influence on what we thinkabout and how we think about it, Setting the Agenda alsodiscusses the sources of these media agendas, the psychologicalexplanation for their impact on the public agenda, and thesubsequent consequences for attitudes, opinions and behaviour. Newto this edition, McCombs debates the role of the expanded medialandscape on agenda setting, the impact of the internet on thepower of legacy media and the role of agenda setting beyond therealm of public affairs, This fully updated new edition will prove invaluable to students ofmedia, communications and politics, as well as those interested inthe role of mass media in shaping and directing public opinion.

Author : Thomas E. Mann
Publisher : Brookings Institution Press
ISBN 13 : 0815718470
Total Pages : 183 pages
Book Rating : 4.75/5 ( download)

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Download or read book Media Polls in American Politics written by Thomas E. Mann and published by Brookings Institution Press. This book was released on 2010-12-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public opinion pools have become staples of contemporary political reporting, and most national news organizations have sophisticated in-house polling operations. The increased number and quality of polls conducted and reported by the press give the public a chance to help see the agendas of campaigns and define the meaning of elections. Yet competition and the need for fast responses to events often lead news organizations to misuse polls in a way that diminishes rather than enhances democracy. Polls can shape public opinion as well as describe it; they can set the news agenda and influence the coverage of political events in ways hostile to a constructive dialogue between citizens and their leaders. In this volume, media specialist and well-known reporters provide a comprehensive survey of the problems and possibilities of polling by media organizations in the 1990s and beyond. Thomas Mann and Gary Orren analyze the strengths and weaknesses of media polls and their impact on American politics. Everett Carll Ladd and John Benson discuss the extraordinary growth of polling in news organizations for the past two decades. Kathleen Frankovic addresses the tension between the needs of news organizations for quick results and the need to preserve the standards of survey research. Henry Brady and Gary Orren examine the most serious methodological problems with news media polls. Michael Kagay explores the sources of well-publicized variability in poll findings. Michael Traugott considers the complicated question of how polls influence the public and whether their effects are benign or harmful. Finally, E. J. Dionne, Jr. examines media organizations' obsession with polls and the impact polls have on reporters. The authors offer recommendations for improving the conduct and use of media polls so that citizens can make better informed and enlightened decisions about the public agenda.