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Author : Yu Wang
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.42/5 ( download)
Download or read book The Impact of Generic Advertising on Fluid Milk Demand in New York City written by Yu Wang and published by . This book was released on 2005 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Mason Kaiser
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.0M/5 ( download)
Download or read book Impact of Generic Milk Advertising on New York State Markets written by Harry Mason Kaiser and published by . This book was released on 1999 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Mason Kaiser
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.5A/5 ( download)
Download or read book Impact of Generic Milk Advertising on New York State Markets written by Harry Mason Kaiser and published by . This book was released on 2002 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.73/5 ( download)
Download or read book Generic Advertising Wearout written by and published by . This book was released on 1996 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John E. Lenz
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3N/5 ( download)
Download or read book An Economic Analysis of Generic Milk Advertising Impacts on Markets in New York State written by John E. Lenz and published by . This book was released on 1997 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yuqing Zheng
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.44/5 ( download)
Download or read book Evaluating the Effectiveness of Generic Advertising Versus Nonadvertising Marketing Activities on New York State Milk Markets written by Yuqing Zheng and published by . This book was released on 2008 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about five times as effective as nonadvertising and therefore remains the more powerful marketing tool. Such results have policy implications in benefit-cost analysis and optimal allocation of fluid-milk check-off funds. Our results suggest that NYS dairy producers have much to gain from investing more of their check-off budgets in advertising.
Author : Harry Mason Kaiser
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.1V/5 ( download)
Download or read book Impact of Generic Fluid Milk Advertising on Whole, Lowfat, and Skim Milk Demand written by Harry Mason Kaiser and published by . This book was released on 1995 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley Robert Thompson
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.16/5 ( download)
Download or read book An Econometric Analysis of Sales Response to Generic Fluid Milk Advertising in New York State written by Stanley Robert Thompson and published by . This book was released on 1975 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Mason Kaiser
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.13/5 ( download)
Download or read book Impact of Generic Fluid Milk and Cheese Advertising on Dairy Markets 1984-99 written by Harry Mason Kaiser and published by . This book was released on 2000 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Mason Kaiser
Publisher :
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.17/5 ( download)
Download or read book Analysis of Generic Dairy Advertising Scenarios on Retail, Wholesale, and Farm Milk Markets written by Harry Mason Kaiser and published by . This book was released on 1993 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
