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Author : Ralph Merle Hower
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.30/5 ( download)
Download or read book The History of an Advertising Agency: N. W. Ayer & Son at Work, 1869-1949 written by Ralph Merle Hower and published by . This book was released on 1949 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 : 9780674183315
Total Pages : 728 pages
Book Rating : 4.12/5 ( download)
Download or read book The history of an advertising agency: N.W. Ayer & Son at work, 1869- 1949 written by Ralph Merle Hower and published by . This book was released on 2013-10-01 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 : 9780674395602
Total Pages : 0 pages
Book Rating : 4.03/5 ( download)
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1949 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Ralph Merle HOWER
Publisher :
ISBN 13 :
Total Pages : 647 pages
Book Rating : 4.26/5 ( download)
Download or read book The History of an Advertising Agency. N.W. Ayer & Son at Work, 1869-1949 ... Revised Edition. [With Plates, Including Portraits.]. written by Ralph Merle HOWER and published by . This book was released on 1949 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ralph Merle Hower
Publisher :
ISBN 13 : 9780405111754
Total Pages : 652 pages
Book Rating : 4.54/5 ( download)
Download or read book The History of an Advertising Agency written by Ralph Merle Hower and published by . This book was released on 1978-01-01 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.36/5 ( download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Cynthia B. Meyers
Publisher : Fordham Univ Press
ISBN 13 : 0823253767
Total Pages : 288 pages
Book Rating : 4.60/5 ( download)
Download or read book A Word from Our Sponsor written by Cynthia B. Meyers and published by Fordham Univ Press. This book was released on 2013-12-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884070
Total Pages : 213 pages
Book Rating : 4.76/5 ( download)
Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Author : Margaret A. Blanchard
Publisher : Routledge
ISBN 13 : 1135917426
Total Pages : 785 pages
Book Rating : 4.25/5 ( download)
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author : Francis Goodall
Publisher : Routledge
ISBN 13 : 113613820X
Total Pages : 685 pages
Book Rating : 4.01/5 ( download)
Download or read book International Bibliography of Business History written by Francis Goodall and published by Routledge. This book was released on 2013-12-16 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.
