The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes

Author : Margaret Mark
Publisher : McGraw Hill Professional
ISBN 13 : 007138118X
Total Pages : 399 pages
Book Rating : 4.85/5 ( download)

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Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Author : Margaret Mark
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw-Hill Companies. This book was released on 2001-02-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.

Author : Margaret Mark
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.37/5 ( download)

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Download or read book Hero and The Outlaw written by Margaret Mark and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Margaret Hartwell
Publisher : HOW Books
ISBN 13 : 9781440308185
Total Pages : 128 pages
Book Rating : 4.87/5 ( download)

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Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Author : Carol S. Pearson
Publisher : Harper Collins
ISBN 13 : 0062238000
Total Pages : 419 pages
Book Rating : 4.09/5 ( download)

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Download or read book Awakening the Heroes Within written by Carol S. Pearson and published by Harper Collins. This book was released on 2012-07-31 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

Author : Carol Pearson
Publisher : Turtleback Books
ISBN 13 : 9780606350990
Total Pages : 0 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Hero Within written by Carol Pearson and published by Turtleback Books. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that cultural archetypes shape our lives and relationships, shows how to use these archetypes to control our lives, and provides practice exercises.

Author : Margaret J. Wheatley
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605092541
Total Pages : 167 pages
Book Rating : 4.46/5 ( download)

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Download or read book A Simpler Way written by Margaret J. Wheatley and published by Berrett-Koehler Publishers. This book was released on 1998-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We want life to be less arduous and more delightful. We want to be able to think differently about how to organize human activities." So begins A Simpler Way, an exploration of a radically different world view that will reshape how we think about organizing all human endeavor. Margaret J. Wheatley and coauthor Myron Kellner-Rogers explore the question: "How could we organize human endeavor if we developed different understandings of how life organizes itself?" They draw on the work of scientists, philosophers, poets, novelists, spiritual teachers, colleagues, audiences, and their own experience in search of new ways of understanding life and how organizing activities occur. A Simpler Way presents a profoundly different world view that can change how we live our lives and how we can create organizations that thrive. A Simpler Way explores fundamental new beliefs about organizations and life. Like Leadership and the New Science, this new book is rooted in science but breaks new ground by developing insights from literature, spiritual teachings, and direct experience. The authors challenge many assumptions about life, organizations, and change, while providing inspiration and guidance for readers on their own journey to a simpler way to organize their endeavors. The authors describe a new paradigm of life as self-organizing and coevolving, drawing on sources that support modern science but predate its findings by thousands of years. They examine five major themes-play, organization, self, emergence, and coherence-each grounded in both the science and philosophy of a world that knows how to organize itself. Each theme is explored in depth, and then applied to how we think about human organizations. The book begins and ends with photo essays, providing visual imagery that recalls readers to their own experience with a world that is creative, playful, and self-organizing. Written in a relaxed, poetic, and inviting style, the book welcomes the reader into this exploration of a new way of being in the world, one which can give us increased organizing capacity and effectiveness with less of the stress that plagues us now.

Author : Carol S. Pearson
Publisher : HarperCollins
ISBN 13 : 0062318942
Total Pages : 203 pages
Book Rating : 4.47/5 ( download)

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Download or read book Persephone Rising written by Carol S. Pearson and published by HarperCollins. This book was released on 2015-10-13 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nautilus Award Winner In this empowering work, the bestselling author of The Hero Within and Awakening the Heroes Within speaks to the heroine in every woman, offering potent strategies to forge lives of greater happiness and fulfillment—through activating the archetypes inherent in the ancient Greek myth of Demeter and Persephone. Our era of professional and familial pressures, constant connection, and a renewed debate on “having it all” presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can. Drawing on her profound understanding of myth's enduring power to catalyze transformations, Pearson guides readers on a journey of self-discovery, teaching us how to activate and apply the archetypes of Demeter and Persephone, as well as Zeus and Dionysus, in our own lives— empowering readers to see the unexpected choices and opportunities available to us all. Illuminating ancient wisdom for a modern audience, Persephone Rising offers meaningful and effective strategies to answer the call to heroism in our own lives: to locate and harness the unique potential within each of ourselves, and ultimately to develop our own innate heroic gifts. Just as Demeter and Persephone discovered, in the midst of great difficulty, their own powers, gifts, and abilities for creating a better path not only for themselves, but the world, Persephone Rising teaches that each one of us has more options than choosing whether to lean in or out—we have the power to change ourselves, and thus our world.

Author : Margaret Mark
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071407618
Total Pages : 384 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Hero and the Outlaw written by Margaret Mark and published by McGraw-Hill Companies. This book was released on 2002-09-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands. New brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant. At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways. As a result, millions of advertising and promotional dollars are being squandered. In an easily accessible way, The Hero and the Outlaw offers a clearly structured system that all business and marketing professionals can follow and replicate. After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and claim it for your brand, how to assess the competitive landscape from an archetypal perspective

Author : Carol S. Pearson
Publisher : Harper Collins
ISBN 13 : 0062515551
Total Pages : 369 pages
Book Rating : 4.51/5 ( download)

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Download or read book Hero Within - Rev. & Expanded Ed. written by Carol S. Pearson and published by Harper Collins. This book was released on 1998-07-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HERO WITHIN In 'The Hero with a Thousand Faces', Joseph Campbell introduced readers to the significance of myth and archetype in understanding who we are and how we live our lives. Carol Pearson's best-selling 'The Hero Within' combines liter