The Guide To The Product Management And Marketing Body Of Knowledge Prodbok

Author : Greg Geracie
Publisher : Aipmm
ISBN 13 : 9780984518500
Total Pages : 346 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Guide to the Product Management and Marketing Body of Knowledge written by Greg Geracie and published by Aipmm. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

Author : Hans-Bernd Kittlaus
Publisher : Springer
ISBN 13 : 3642551408
Total Pages : 292 pages
Book Rating : 4.06/5 ( download)

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Download or read book Software Product Management written by Hans-Bernd Kittlaus and published by Springer. This book was released on 2017-05-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland.

Author : Brian Lawley
Publisher : John Wiley & Sons
ISBN 13 : 1119264022
Total Pages : 389 pages
Book Rating : 4.26/5 ( download)

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Download or read book Product Management For Dummies written by Brian Lawley and published by John Wiley & Sons. This book was released on 2017-01-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more. Create a winning strategy for your product Gather and analyze customer and market feedback Prioritize and convey requirements to engineering teams effectively Maximize revenues and profitability Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

Author : G. Tomas M. Hult
Publisher : McGraw Hill Professional
ISBN 13 : 0071827439
Total Pages : 240 pages
Book Rating : 4.30/5 ( download)

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Download or read book Global Supply Chain Management: Leveraging Processes, Measurements, and Tools for Strategic Corporate Advantage written by G. Tomas M. Hult and published by McGraw Hill Professional. This book was released on 2013-11-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEVERAGE YOUR SUPPLY CHAIN FOR MAXIMUM PROFIT Do you have a global supply chain strategy designed for the long run? About 90 percent of global demand is not fully met by local supply, and global supply chains will soon account for 25 percent of multinational firms' performance--meanwhile, supply chains need to become 43 percent more global in the next decade just to maintain a firm's competitive edge. Written by three of today's leading experts on the subject--each from Michigan State University, the uncontested world leader of supply chain management--Global Supply Chain Management gives you the know-how and tools to dramatically boost supply chain efficiency by making it a core element of your overall corporate strategy. Global Supply Chain Management takes you step by step through the process of creating and managing a global supply chain strategy and aligning it with the conditions of your industry. Learn everything you need to know about developing a core strategy plus strategies for each of the critical supply chain functions: LOGISTICS--Integrate logistics strategy and tactical activities PURCHASING--Manage the transition to purchasing globally OPERATIONS--Systematically design, direct, and control processes MARKET CHANNELS--Effectively connect your supply chain to customers With in-depth case studies and data showing how American Express, AB InBev, Dell, FedEx, Daimler, Microsoft, Nestlé, Nokia, and several other prominent companies have applied global supply chain strategy to increase profits and growth, Global Supply Chain Management helps you take action to drive similar success in your company. If you're serious about competing today--and in the future--you must integrate and leverage strategic supply chain management into your overall corporate strategy. Global Supply Chain Management provides everything you need to build a strategy designed for the long run. PRAISE FOR GLOBAL SUPPLY CHAIN MANAGEMENT "This book does a superb job of using a total value perspective and integrating business functions into a strategic framework for global supply chain management that can be leveraged for success." -- Leif Johansson, Chairman of the Board of Directors of AstraZeneca, Ericsson, European Round Table of Industrialists, and the International Advisory Board of the Nobel Foundation "Written by a superb team of world-leading authors on global supply chain management, this book provides a great framework for companies to leverage global supply chain functions and processes, measurements, and tools to achieve sustained strategic advantage in the global marketplace." -- Michael Lawton, Chief Financial Officer (CFO) and Executive Vice President of Finance of Domino's Pizza, Inc. "In our company, we have come to recognize the strategic importance of building and maintaining a global supply chain. This book does an excellent job of identifying a framework for considering the implications of an integrated model for global supply chain management. It's clear that the authors have tremendous experience, and they have shared their insights in an innovative and integrative way." -- John Shull, Vice President and Global Procurement Officer of Steelcase Inc. "Global supply chains are critically important to companies in delivering products and services that satisfy customers. Hult, Closs, and Frayer provide an excellent model for how to drive the strategic and operational dimensions of global supply chain management to maximize end-customer value." -- Claes Fornell, Chairman of the Board of Directors of CFI Group Worldwide and ForeSee, and founder of the American Customer Satisfaction Index (ACSI)

Author : Allan Anderson
Publisher : John Wiley & Sons
ISBN 13 : 111982995X
Total Pages : 436 pages
Book Rating : 4.59/5 ( download)

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Download or read book Product Development and Management Body of Knowledge written by Allan Anderson and published by John Wiley & Sons. This book was released on 2024-03-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully-updated Third Edition of the leading study resource for PDMA's New Product Development Professional certification exam The newly revised and updated Third Edition of PDMA Body of Knowledge (BoK) provides a singular reference for anyone currently involved in, or planning a career in product management and product innovation. It describes a proven framework for product innovation which is applicable to a wide cross-section of product and service industries at various levels of an organization. It is also the basis for candidates studying for PDMA's New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven product innovation topics used as a basis for the NPDP examination: management, strategy, portfolio, process, design and development, market research, and culture & teams. PDMA Body of Knowledge includes detailed coverage of topics including: The key factors that lead to successful product innovation management. The importance of strategy to product innovation success, hierarchy of strategies, and establishing the organization's direction via vision, mission, values, and more. The role of portfolio management in selection of the right product innovation projects for an organization. Description of various product innovation processes and the pros and cons of each. The application of tools and techniques at various stages of the design and development process. The application of market research throughout product innovation. The importance of the right culture and team development. The material provided can be applied to the full range of product development projects included in most company portfolios, such as new products or services, line extensions, cost reductions, and product or service improvements. This newly revised and updated Third Edition includes new case studies, examples, and chapter exercises, along with sample NPDP examination questions. PDMA Body of Knowledge is an essential study resource for those studying for PDMA's NPDP exam. The text is also highly valuable to product management professionals, consultants, instructors, and students seeking to increase their knowledge base

Author : Jeofrey Bean
Publisher : Brigantine Media
ISBN 13 : 9780982664469
Total Pages : 0 pages
Book Rating : 4.6X/5 ( download)

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Download or read book The Customer Experience Revolution written by Jeofrey Bean and published by Brigantine Media. This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The customer experience revolution has begun Businesses that provide an extraordinary customer experience are more profitable and sustainable than their competition. They dominate industries and marginalize competing companies. In their innovative book, The Customer Experience Revolution: How Companies like Apple, Amazon, and Starbucks Have Changed Business Forever; authors Jeofrey Bean and Sean Van Tyne uncover valuable insights about leadership and decision-making. At large and small companies they call Experience Makers, the focus has surpassed products, services, and price toward the purpose-built customer experience and the user experience within it. Customer experience is an all-encompassing term that goes beyond traditional definitions of marketing, customer service, customer satisfaction, and product development. Delivering extraordinary customer experience is becoming more and more important, according to J.D. Power and Associates. We know from the data that people will pay for it, says Gary Tucker. Unique to customer experience books, Bean and Van Tyne capture the key elements of customer experience through interviews with business leaders. The book shows how Starbucks CEO Howard Schultz spearheaded a customer experience strategy using social media that built tremendous customer loyalty. An interview with executive Larry Tesler reveals the leadership qualities of Steve Jobs at Apple and Jeff Bezos at Amazon. It shows how Reed Hastings at Netflix brought down Blockbuster and continues to stay competitive. The book tells the story of Square (founded by Jack Dorsey of Twitter), as well as many other companies, including Intuit, LPL Financial, Skinit, EMN8, IDriveSafely, and more. These profiles of leaders in companies both large and small show the value of creating a complete customer experience ecosystem. Bean and Van Tyne found twelve essential leadership qualities common to the best companies in total customer experience management. They insist that these best practices can no longer be ignored for a company to remain successful. Customer expectations have risen and will continue to change. The Customer Experience Revolution shows why every business needs to make customer experience an integral part of its business strategy. The Customer Experience Revolution is a book that everyone who wants to succeed in business must read. --Todd Robinson, Founder and Former Chairman, LPL Financial Companies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, smartphones, food service and driver education. I highly recommended it to anyone building a customer-focused business or refocusing an existing business on the experience of the customer. --Larry Tesler, Larry Tesler Consulting, former Vice President and Chief Scientist, Apple Computer

Author : Sean Van Tyne
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781545283196
Total Pages : 136 pages
Book Rating : 4.92/5 ( download)

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Download or read book Easy to Use 2.0 written by Sean Van Tyne and published by Createspace Independent Publishing Platform. This book was released on 2017-04-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intersection of the customer, user and technology is at the heart of this concise guidebook for developing easy to use software. In Easy to Use 2.0, Sean Van Tyne expands on his previous edition, taking the complex topic of agile development for enterprise software and making it easy to understand and easy to implement. Easy to Use 2.0 is an easy to use guide to creating simple yet effective enterprise applications. Easy to Use 2.0 covers new topics like user experience myths and realities, the experience economy, user experience maturity model, and how to create your user experience strategy. There are new case studies from the field, what is design thinking and how to do design sprints, minimal viable and minimal desirable products, how to handle UX debt, how to hire the right talent for your organization and more. Easy to Use is your roadmap to successfully integrating UX design and Agile development. Businesses wishing to rapidly create great software would be well advised to get a copy of this book for every member of the team. You want Easy to Use 2.0 as your software development companion. Particularly where business wins, losses and profits depend on user experience being better than the competition.

Author : Michael Londrigan
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501317806
Total Pages : 272 pages
Book Rating : 4.04/5 ( download)

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Download or read book Fashion Supply Chain Management written by Michael Londrigan and published by Bloomsbury Publishing USA. This book was released on 2018-08-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer. -Industry Interviews provide real-world insight and application from professionals who have contributed to the industry -Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy -Notes from the Field sidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry

Author : Greg Geracie
Publisher : Greg Geracie
ISBN 13 : 0615379273
Total Pages : 232 pages
Book Rating : 4.72/5 ( download)

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Download or read book Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager written by Greg Geracie and published by Greg Geracie. This book was released on 2010-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results

Author : Greg Cohen
Publisher : Happy About
ISBN 13 : 160773074X
Total Pages : 152 pages
Book Rating : 4.43/5 ( download)

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Download or read book Agile Excellence for Product Managers written by Greg Cohen and published by Happy About. This book was released on 2010 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Agile Excellence for Product Managers" is a plain-speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean, ) the role of product management, release planning, and more.