The Global Impact Of Olympic Media At London 2012

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 1317654331
Total Pages : 89 pages
Book Rating : 4.39/5 ( download)

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Download or read book The Global Impact of Olympic Media at London 2012 written by Andrew C. Billings and published by Routledge. This book was released on 2016-01-13 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 131765434X
Total Pages : 98 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Global Impact of Olympic Media at London 2012 written by Andrew C. Billings and published by Routledge. This book was released on 2016-01-13 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.

Author : John Horne
Publisher : Routledge
ISBN 13 : 1317495195
Total Pages : 429 pages
Book Rating : 4.92/5 ( download)

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Download or read book Understanding the Olympics written by John Horne and published by Routledge. This book was released on 2016-05-20 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games is unquestionably the greatest sporting event in the world, with billions of viewers across the globe. How did the Olympics evolve into this multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the 2016 Olympics in Rio? Now in a fully revised and updated new edition that places Rio 2016 in the foreground, Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical and economic context of the Games. This book presents the latest research on the Olympics, including new material on legacy, sustainability and corruption, and introduces the reader to all of the key themes of contemporary Olympic Studies including: the history of the Olympics Olympic politics access and equity the Olympics and the media festival and spectacle the Olympic economy urban development Olympic futures. The most up-to-date and authoritative introduction to the Olympic Games, this book contains a full Olympic history timeline as well as illustrations, information boxes and ‘Olympic Stories’ in every chapter. Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

Author : John A. Davis
Publisher : John Wiley & Sons
ISBN 13 : 1118171713
Total Pages : 284 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Author : Sara Upstone
Publisher : Bloomsbury Publishing
ISBN 13 : 135024404X
Total Pages : 237 pages
Book Rating : 4.47/5 ( download)

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Download or read book Community in Contemporary British Fiction written by Sara Upstone and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining how British writers are addressing the urgent matter of how we form and express group belonging in the 21st century, this book brings together a range of international scholars to explore the ongoing crises, developments and possibilities inherent in the task of representing community in the present. Including an extended critical introduction that positions the individual chapters in relation to broader conceptual questions, chapters combine close reading and engagement with the latest theories and concepts to engage with the complex regionalities of the United Kingdom, with representation of writers from all parts of the UK including Northern Ireland. Including specific focus on the most challenging issues for community in the past five years, notably Brexit and the Covid-19 crisis, with a broader understanding of themes of local and national belonging, this book offers detailed discussions of writers including Ali Smith, Niall Griffiths, John McGregor, Max Porter, Amanda Craig, Bernadine Evaristo, Jonathan Coe, Bernie McGill, Jan Carson, Guy Gunaratne, Anthony Cartright, Barney Farmer, Maggie Gee and Sarah Hall. Demonstrating some of the resources that literature can offer for a renewed understanding of community, this book is essential reading for anyone interested in how British Literature contributes to our understanding of society in both the past and present, and how such understanding can potentially help us to shape the future.

Author : John Nauright
Publisher : Routledge
ISBN 13 : 0429846177
Total Pages : 211 pages
Book Rating : 4.75/5 ( download)

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Download or read book Global Markets and Global Impact of Sports written by John Nauright and published by Routledge. This book was released on 2020-04-28 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of modern sports to today, sports have become more and more commercial, global, and universally understood as important parts of economies, cultures, and political debates. The 2018 thawing of relations on the Korean Peninsula, and between North Korea and the USA, can be attributed in part to the inclusive practices of the Winter Olympics; yet the Russian doping scandal and the ramifications from that suggest that a new Cold War in sport has emerged which is played out in social media as well as in diplomatic circles. Beyond the elite levels, however, sport is key to social identification and cultural capital building, and for social integration. Regardless of how we view sport, it is clear that it is a powerful social technology with the ability to transform society and influence political and economic debates. The chapters in this book were originally published in special issues in Sport in Society.

Author : K. Dixon
Publisher : Springer
ISBN 13 : 1137405082
Total Pages : 121 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Impact of the 2012 Olympic and Paralympic Games written by K. Dixon and published by Springer. This book was released on 2014-12-10 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: The London 2012 Olympics and Paralympics were seen as a success and the hosts were praised for the promotion of equality, tolerance and unity as well as inspiring a legacy to continue these values. This volume contains a collection of sociological case studies which critically assess the diverse impacts of London 2012 and its key controversies.

Author : David Hassan
Publisher : Routledge
ISBN 13 : 1317618653
Total Pages : 133 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Olympic Games: Meeting New Global Challenges written by David Hassan and published by Routledge. This book was released on 2016-03-17 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the World’s greatest sporting event, the Olympic Games has always commanded intrigue, analysis and comment in equal measure. This book looks to celebrate the significance of the Olympics, their historical impact, controversies that presently surround them and their possible future direction. It begins with a detailed, if controversial, analysis of the scale of the modern Summer Olympics and considers whether in fact the Games have simply become too big? Thereafter considerable coverage is afforded the often contentious bidding process, required of successful host cities wishing to attract the Games, and asks why some cities are successful and others are not. This book also reflects on the growing security measures that surround the Olympics and considers their full impact on the civil liberties of those impacted by them. For scholars of the Olympic movement this book represents essential reading to understand further the Olympic Games, their significance and effect, as the 2016 Olympics in Rio de Janeiro draw ever closer. This book was published as a special issue of Sport in Society.

Author : Luo Qing
Publisher : Routledge
ISBN 13 : 1135747512
Total Pages : 599 pages
Book Rating : 4.10/5 ( download)

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Download or read book Encoding the Olympics written by Luo Qing and published by Routledge. This book was released on 2013-09-13 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.

Author : Michal Marcin Kobierecki
Publisher : Rowman & Littlefield
ISBN 13 : 1793602212
Total Pages : 329 pages
Book Rating : 4.13/5 ( download)

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Download or read book Sports Diplomacy written by Michal Marcin Kobierecki and published by Rowman & Littlefield. This book was released on 2020-05-19 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the place and role of sport within public diplomacy, including theoretical conceptualizations of the category of sports diplomacy as a sub-category of public diplomacy and empirical research of selected examples of the use of sport within public diplomacy. The empirical part of the book refers to three approaches to sports diplomacy and concerns the utilization of sport by states in order to shape relations with other states, the role of sport in building the international image of a state and the diplomatic subjectivity of international sports organizations. In reference to the first two approaches, the book uses comparative case study was in order to make observations and generalizations concerning sports diplomacy. Apart from that, the book includes a detailed study of the diplomatic subjectivity of the International Olympic Committee.