The Future Of Audiences

Author : Ranjana Das
Publisher : Springer
ISBN 13 : 3319756389
Total Pages : 309 pages
Book Rating : 4.87/5 ( download)

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Download or read book The Future of Audiences written by Ranjana Das and published by Springer. This book was released on 2018-04-05 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.

Author : Philip M. Napoli
Publisher : Columbia University Press
ISBN 13 : 0231150350
Total Pages : 266 pages
Book Rating : 4.54/5 ( download)

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Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.

Author : W. Russell Neuman
Publisher : Cambridge University Press
ISBN 13 : 9780521424042
Total Pages : 224 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Future of the Mass Audience written by W. Russell Neuman and published by Cambridge University Press. This book was released on 1991-11-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.

Author : Dan Gillmor
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596102275
Total Pages : 336 pages
Book Rating : 4.72/5 ( download)

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Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.

Author : Ian Christie
Publisher : Amsterdam University Press
ISBN 13 : 9089643621
Total Pages : 334 pages
Book Rating : 4.29/5 ( download)

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Download or read book Audiences written by Ian Christie and published by Amsterdam University Press. This book was released on 2012 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This timely volume engages with one of the most important shifts in recent film studies: the turn away from text-based analysis towards the viewer. Historically, this marks a return to early interest in the effect of film on the audience by psychoanalysts and psychologists, which was overtaken by concern with the 'effects' of film, linked to calls for censorship and moral panics rather than to understanding the mental and behavioral world of the spectator. Early cinema history has revealed the diversity of film-viewing habits, while traditional 'box office' studies, which treated the audience initially as a homogeneous market, have been replaced by the study of individual consumers and their motivations. Latterly, there has been a marked turn towards more sophisticated economic and sociological analysis of attendance data. And as the film experience fragments across multiple formats, the perceptual and cognitive experience of the individual viewer (who is also an auditor) has become increasingly accessible. With contributions from Gregory Waller, John Sedgwick and Martin Barker, this work spans the spectrum of contemporary audience studies, revealing work being done on local, non-theatrical and live digital transmission audiences, and on the relative attraction of large-scale, domestic and mobile platforms."--Publisher's website.

Author : Jacob L. Nelson
Publisher : Journalism and Pol Commun Unbo
ISBN 13 : 019754259X
Total Pages : 233 pages
Book Rating : 4.90/5 ( download)

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Download or read book Imagined Audiences written by Jacob L. Nelson and published by Journalism and Pol Commun Unbo. This book was released on 2021 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journalist-Audience Relationship -- The Promise of Audience Engagement -- Journalism's Imagined Audiences -- When Data and Intuition Converge -- First Imagined, Then Pursued -- The Obstacles to Audience Engagement -- Understanding News Audience Behavior -- Conclusion.

Author : Karen Ross
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335227635
Total Pages : 208 pages
Book Rating : 4.31/5 ( download)

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Download or read book Media and Audiences written by Karen Ross and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

Author : James Mathewson
Publisher : Pearson Education
ISBN 13 : 013704822X
Total Pages : 374 pages
Book Rating : 4.29/5 ( download)

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Download or read book Audience, Relevance, and Search written by James Mathewson and published by Pearson Education. This book was released on 2010-04-26 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience

Author : Doug Borwick
Publisher : Artsengaged
ISBN 13 : 9780972780414
Total Pages : 369 pages
Book Rating : 4.16/5 ( download)

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Download or read book Building Communities, Not Audiences written by Doug Borwick and published by Artsengaged. This book was released on 2012 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Communities, Not Audiences: The Future of the Arts in the U.S, written and edited by Doug Borwick, holds that established arts organizations, for practical and moral reasons, need to be more deeply connected to their communities. It serves as an essential primer for any member of the arts community-artist, administrator, board member, patron, or friend-who is interested in the future of the arts in the U.S. It also provides new ways of looking at the arts as a powerful force for building better communities and improving lives. "It is from community that the arts developed and it is in serving communities that the arts will thrive . . . Communities do not exist to serve the arts; the arts exist to serve communities." Building Communities, Not Audiences identifies the factors that serve to isolate established arts organizations from their communities, points out the trends that loom as imminent threats to the long-term viability of the artistic status quo, and presents principles and mechanisms whereby arts organizations can significantly extend their reach into the community, supporting enhanced sustainability. Included are case studies and examples of successful community engagement work being conducted by arts organizations from around the U.S. Twenty-three contributors, representing chamber music, dance, museums, opera, orchestras, and theatre as well as an array of arts administration perspectives provide breadth of coverage. "The economic, social, and political environments out of which the infrastructure for Western 'high arts' grew have changed. Today's major arts institutions, products of that legacy, no longer benefit from relatively inexpensive labor, a nominally homogeneous culture, or a polity openly managed by an elite class. Expenses are rising precipitously and competition for major donors is increasing; as a result, the survival of established arts organizations hinges on their ability to engage effectively with a far broader segment of the population than has been true to date." -------------------------- From the Foreword by Rocco Landesman, Chairman, National Endowment for the Arts: "I think the days of the arts in ivory towers are behind us; the very best arts organizations are . . . connecting communities with artists . . . . Not only can the arts build communities, I think we must." From the Foreword by Robert L. Lynch, President & CEO, Americans for the Arts: "Doug Borwick calls for substantive rather than superficial efforts, authentic and systemic changes. . . . The challenge is not whether to build communities or audiences but how to build communities and audiences together." -------------------------- Contributors: Barbara Schaffer Bacon: Co-Director, Animating Democracy Sandra Bernhard: Director/HGOco, Houston Grand Opera Susan Badger Booth: Professor, Eastern Michigan University Tom Borrup: Principal, Creative Community Builders Ben Cameron: Program Director for the Arts, Doris Duke Charitable Foundation William Cleveland: Director, Center for the Study of Art and Community Lyz Crane: Community Development Consultant David Dombrosky: CMO/InstantEncore Maryo Gard Ewell: Community Arts Consultant Tom Finkelpearl: Executive Director, Queens Museum of Art Pam Korza: Co-Director, Animating Democracy Denise Kulawik: Principal, Oneiros, LLC Helen Lessick: Artist, Civic Art Advocate Dorothy Gunther Pugh: Founder & Artistic Director, Ballet Memphis Stephanie Moore: Arts and Culture Researcher Diane Ragsdale: Cultural Critic, Speaker, Writer Noel Raymond: Co-Director, Pillsbury House Theatre, St. Paul, MN Preranna Reddy: Director-Public Events, Queens Museum of Art Sebastian Ruth: Founder/Artistic Director, Community MusicWorks, Providence, RI Russell Willis Taylor: President & CEO, National Arts Strategies James Undercofler: Professor, Drexel University; former President/CEO, Philadelphia Orchestra Roseann Weiss: Director, CAT Institute, Regional Arts Commission, St. Louis, MO

Author : Virginia Nightingale
Publisher : John Wiley & Sons
ISBN 13 : 111872139X
Total Pages : 562 pages
Book Rating : 4.91/5 ( download)

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Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field