The Future Of 3d Tv

Author : Anita Theis
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954895005
Total Pages : 81 pages
Book Rating : 4.07/5 ( download)

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Download or read book A forecast on the development of the 3D TV market in the US: Will 3D TVs become the next big thing in our living rooms? written by Anita Theis and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-06-01 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth research study discusses whether 3D TV will become a new trend in the consumers' living rooms or if it is just a hype that will fail to establish itself. The study contains both extensive market research as well as target group research among the American population. Both parts of the study deal with the market situation of 3D TVs within the United States in 2011, and an extensive analysis of both studies provides in-depth insight into a potential future of the 3D TV market in the coming years. In 2010 only 3% of US households had purchased a 3D TV. According to E. Rogers’ book ‘Diffusion of Innovation' whose theory is used as a guideline throughout the whole research paper, those 3% can be identified as belonging to the category of innovators. To incorporate other categories of the adopter categorization, the 3D TV technology has to face economic, sociological and technological challenges. Those challenges as well as the trends and developments influence the adoption of the technology. E. Rogers discusses these influencing characteristics in his work and groups them into five categories: relative advantage, compatibility, complexibility, observability and trialability. Based on Rogers’ book, this study determines in how far those characteristics favor or disfavor the adoption process of 3D TV and how current trends and developments within the 3D TV sector might improve this process. These conclusions are then used in a target group research in order to determine whether they are feasible and will lead to a higher adoption rate of the technology within the next 3 to 5 years. Consequently, this research paper can act as a guide for both TV manufacturers and TV content producers that invest or plan to invest into 3D TV. However, the main purpose of the study is to be the starting point for marketing managers of those companies that already have started investing in 3D technology. The research gives insight into how the adoption process can be improved, and it can, therefore, be used as a foundation for a successful marketing plan.

Author : Anita Theis
Publisher : GRIN Verlag
ISBN 13 : 3656181349
Total Pages : 81 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Future of 3D TV written by Anita Theis and published by GRIN Verlag. This book was released on 2012-05-02 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2011 in the subject Communications - Movies and Television, grade: 1+, Stenden University, language: English, abstract: This research paper answers the question of whether 3D TV will become a new trend or if it is a hype that will eventually fail to establish itself. The paper is divided into a market research and a target group research. Both deal with the situation within the United States as the US has one of the highest market shares in 3D globally. 3D TV was introduced in 2010 and within that year the 3D TV sales made out 4% (3.2mio) of all TV sales. Within the US, 3% of the households purchased a 3D TV so far. According to E. Rogers' book "Diffusion of Innovation" whose theory is used as a guideline throughout the whole research paper, those 3% make out the category of innovators. The 3D TV technology has to face economic, sociological and technological challenges. Those challenges as well as the trends and developments influence the adoption of the technology. Those influencing aspects can be grouped into five categories: relative advantage, compatibility, complexibility, observability and trialability. The research determines how the different aspects concerning the 3D technology influence these categories in order to come up with possible forecast of 3D TV. The relative advantage is mainly influenced by the target group's perception of 3D TV. While 3D TV aims to add an experience domain to the traditional experience of 2D TV, this is not especially valued among the target group. The price of 3D TV sets however does play a significant role - many consider the prices of 3D as too high. However the experience teaches that the prices are likely to decrease due to the price setting strategy called "price-skimming". The most important factor concerning compatibility is the unfavorable launch-date of 3D TVs in the US. On the positive side, the increased production of 3D content that fits the target group's profile makes 3D perfectly

Author : Ce Zhu
Publisher : Springer Science & Business Media
ISBN 13 : 1441999647
Total Pages : 478 pages
Book Rating : 4.41/5 ( download)

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Download or read book 3D-TV System with Depth-Image-Based Rendering written by Ce Zhu and published by Springer Science & Business Media. This book was released on 2012-08-15 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riding on the success of 3D cinema blockbusters and advances in stereoscopic display technology, 3D video applications have gathered momentum in recent years. 3D-TV System with Depth-Image-Based Rendering: Architectures, Techniques and Challenges surveys depth-image-based 3D-TV systems, which are expected to be put into applications in the near future. Depth-image-based rendering (DIBR) significantly enhances the 3D visual experience compared to stereoscopic systems currently in use. DIBR techniques make it possible to generate additional viewpoints using 3D warping techniques to adjust the perceived depth of stereoscopic videos and provide for auto-stereoscopic displays that do not require glasses for viewing the 3D image. The material includes a technical review and literature survey of components and complete systems, solutions for technical issues, and implementation of prototypes. The book is organized into four sections: System Overview, Content Generation, Data Compression and Transmission, and 3D Visualization and Quality Assessment. This book will benefit researchers, developers, engineers, and innovators, as well as advanced undergraduate and graduate students working in relevant areas.

Author : Bernard Mendiburu
Publisher : Taylor & Francis
ISBN 13 : 1136040579
Total Pages : 254 pages
Book Rating : 4.73/5 ( download)

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Download or read book 3D TV and 3D Cinema written by Bernard Mendiburu and published by Taylor & Francis. This book was released on 2012-11-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps you master the technical requirements of shooting 3D stereoscopic images. This title defines the concept of a professional 3D camera system and describes what features are required to make a successful unit to keep your production on schedule and on budget.

Author : Tony Sperry
Publisher : Lulu.com
ISBN 13 : 0557393442
Total Pages : 188 pages
Book Rating : 4.42/5 ( download)

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Download or read book Beyond 3D TV written by Tony Sperry and published by Lulu.com. This book was released on with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Yongqiang Dong
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.73/5 ( download)

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Download or read book 3D TV written by Yongqiang Dong and published by . This book was released on 2010 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : H.M. Ozaktas
Publisher : Springer Science & Business Media
ISBN 13 : 3540725326
Total Pages : 640 pages
Book Rating : 4.29/5 ( download)

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Download or read book Three-Dimensional Television written by H.M. Ozaktas and published by Springer Science & Business Media. This book was released on 2007-11-13 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the condensed result of an extensive European project developing the future of 3D-Television. The book describes the state of the art in relevant topics: Capture of 3D scene for input to 3DTV system; Abstract representation of captured 3D scene information in digital form; Specifying data exchange format; Transmission of coded data; Conversion of 3DTV data for holographic and other displays; Equipment to decode and display 3DTV signal.

Author : Arthur Lugmayr
Publisher : Springer Science & Business Media
ISBN 13 : 9780387208435
Total Pages : 282 pages
Book Rating : 4.37/5 ( download)

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Download or read book Digital Interactive TV and Metadata written by Arthur Lugmayr and published by Springer Science & Business Media. This book was released on 2004-06-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book shows how digital-interactive television (digiTV) will affect the relation between the broadcaster and the consumer. Standardization processes, technological paradigms, and application development issues will be discussed. The emerging applications, innovations, and future concepts are described in detail. The triangle: content - end-user - technology will be conceptualized to create a vision and to overview provision of services that will be major innovative elments in the world of digital television. From the technical side, eXtensible Markup Language (XML)-based metadata standards are a major element in realizing new innovative concepts in the world of digital, interactive television. This book clearly shows by the introduction of applications and use-scenarios, which conceptual requirements and metadata models are applicable, which metadata subsets are applicable due to resource limitations, which metadata aspects are needed for nonlinear content viewing, etc. The book gives a broad and detailed both visionary and technical overview useful for graduates, engineers, and scientists; and last but not least decision-makers in the broadcasting industry.

Author : Daniel Minoli
Publisher : CRC Press
ISBN 13 : 1439840660
Total Pages : 318 pages
Book Rating : 4.65/5 ( download)

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Download or read book 3D Television (3DTV) Technology, Systems, and Deployment written by Daniel Minoli and published by CRC Press. This book was released on 2010-11-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going beyond the technological building blocks of 3DTV, 3D Television (3DTV) Technology, Systems, and Deployment: Rolling Out the Infrastructure for Next-Generation Entertainment offers an early view of the deployment and rollout strategies of this emerging technology. It covers cutting-edge advances, theories, and techniques in end-to-end 3DTV systems to provide a system-level view of the topic and what it takes to make this concept a commercial reality. The book reflects the full-range of questions being posed about post-production 3D mastering, delivery options, and home screens. It reviews fundamental visual concepts supporting stereographic perception of 3DTV and considers the various stages of a 3DTV system including capture, representation, coding, transmission, and display. Presents new advances in 3DTV and display techniques Includes a 24-page color insert Identifies standardization activities critical to broad deployment Examines a different stage of an end-to-end 3DTV system in each chapter Considers the technical details related to 3DTV—including compression and transmission technologies Discussing theory and application, the text covers both stereoscopic and autostereoscopic techniques—the latter eliminating the need for special glasses and allowing for viewer movement. It also examines emerging holographic approaches, which have the potential to provide the truest three-dimensional images. The book contains the results of a survey of a number of advocacy groups to provide a clear picture of the current state of the industry, research trends, future directions, and underlying topics.

Author : James Blake
Publisher : Routledge
ISBN 13 : 1317428501
Total Pages : 226 pages
Book Rating : 4.03/5 ( download)

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Download or read book Television and the Second Screen written by James Blake and published by Routledge. This book was released on 2016-11-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.