The Essentials Of Developing New Products Services And Operating Profitably

Author :
Publisher : Research & Education Assoc.
ISBN 13 : 9780738670089
Total Pages : 132 pages
Book Rating : 4.81/5 ( download)

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Download or read book Developing New Products Services Essentials written by and published by Research & Education Assoc.. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

Author : Robert W. James
Publisher : Research & Education Assoc.
ISBN 13 : 9780878912476
Total Pages : 128 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Essentials of Developing New Products & Services and Operating Profitably written by Robert W. James and published by Research & Education Assoc.. This book was released on 1999-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

Author : Group of Authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203244
Total Pages : 100 pages
Book Rating : 4.47/5 ( download)

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Download or read book Proceedings of IAC in Budapest 2021 written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2021-11-25 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: Global Education, Teaching and Learning (IAC-GETL) Engineering, Transport, IT and Artificial Intelligence (IAC-ETITAI) Management, Economics, Business and Marketing (IAC-MEBM)

Author : Robin Karol
Publisher : John Wiley & Sons
ISBN 13 : 1118051289
Total Pages : 395 pages
Book Rating : 4.83/5 ( download)

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Download or read book New Product Development For Dummies written by Robin Karol and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Author :
Publisher :
ISBN 13 :
Total Pages : 1714 pages
Book Rating : 4.07/5 ( download)

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Download or read book American Book Publishing Record written by and published by . This book was released on 2001 with total page 1714 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439224609
Total Pages : 216 pages
Book Rating : 4.01/5 ( download)

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Download or read book Lean, Rapid and Profitable New Product Development written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009-03-06 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 0751776645
Total Pages : 517 pages
Book Rating : 4.45/5 ( download)

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Download or read book Business Essentials written by BPP Learning Media and published by BPP Learning Media. This book was released on 2010-11-01 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This course book introduces the key aspects of marketing, including the concept and process of marketing, segmentation, targeting and positioning, the extended marketing mix and market segments and contexts.Features include summary diagrams, worked examples and illustrations, activities, discussion topics, chapter summaries and quick quizzes, all presented in a user friendly format that helps to bring the subject to life.

Author : Laurie Young
Publisher : John Wiley & Sons
ISBN 13 : 9780470772737
Total Pages : 364 pages
Book Rating : 4.35/5 ( download)

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Download or read book From Products to Services written by Laurie Young and published by John Wiley & Sons. This book was released on 2008-08-06 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. "This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective" —Jim Spohrer, Director, IBM Almaden Research Centre, USA "Laurie Young details in very practical ways the reasons and methodologies for change ... I would recommend this book to every one of my customers." —Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC "I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms." —Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University

Author : K.C. Arora
Publisher : Firewall Media
ISBN 13 : 9788170085812
Total Pages : 1410 pages
Book Rating : 4.10/5 ( download)

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Download or read book Production and Operations Management written by K.C. Arora and published by Firewall Media. This book was released on 2004 with total page 1410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mo Willan
Publisher : Bloomsbury Publishing
ISBN 13 : 1472963725
Total Pages : 273 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Essentials of Contemporary Marketing written by Mo Willan and published by Bloomsbury Publishing. This book was released on 2021-08-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.