The Emerging High Tech Consumer

Author : Allan Reddy
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313008191
Total Pages : 177 pages
Book Rating : 4.91/5 ( download)

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Download or read book The Emerging High-Tech Consumer written by Allan Reddy and published by Bloomsbury Publishing USA. This book was released on 1997-07-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.

Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.29/5 ( download)

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Download or read book Anticipating the 21st Century : a Report: Consumer protection policy in the new high-tech, global marketplace written by United States. Federal Trade Commission and published by . This book was released on 1996 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.66/5 ( download)

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Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Author : Eric Viardot
Publisher : Artech House
ISBN 13 : 9781580537018
Total Pages : 338 pages
Book Rating : 4.14/5 ( download)

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Download or read book Successful Marketing Strategy for High-tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

Author : Hossein Bidgoli
Publisher : John Wiley & Sons
ISBN 13 : 047024948X
Total Pages : 961 pages
Book Rating : 4.82/5 ( download)

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Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Author : United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.43/5 ( download)

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Download or read book The Emerging High-tech Industry written by United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations and published by . This book was released on 1998 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Yamamoto, Gonca Telli
Publisher : IGI Global
ISBN 13 : 1605669172
Total Pages : 292 pages
Book Rating : 4.75/5 ( download)

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Download or read book Mobilized Marketing and the Consumer: Technological Developments and Challenges written by Yamamoto, Gonca Telli and published by IGI Global. This book was released on 2009-11-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

Author : John Naisbitt
Publisher : Broadway
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.72/5 ( download)

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Download or read book High Tech/high Touch written by John Naisbitt and published by Broadway. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From John Naisbitt, the preeminent social forecaster of our time and the author of the #1 "New York Times bestseller Megatrends, a remarkable examination of the role technology plays in our accelerated search for meaning. With American culture now being increasingly broadcast through technology--from TV and movies to music to the Internet and electronic games--we are living in what John Naisbitt calls the Technologically Intoxicated Zone. This zone is a confusing and distracted state where we both fear and worship technology, where we see technologies as toys and quick-fixes, and where we become obsessed with what is "real" and what is "fake"--from the violent games children play to genetically-engineered animals to whether one can claim to have scaled Everest if supplemental oxygen was used. It is technology's saturation of American society--with its fabulous innovations and its devastating consequences--that John Naisbitt and his coauthors Nana Naisbitt and Douglas Philips explore in this important and timely book. By conciously examining our relationship with technology as consumers of products, media, and emerging genetic technologies, we can learn to become aware of the impact technology will have on our daily lives, our children, our religiosity, our arts, and our humanness. High Tech/High Touch is a cautionary tale that shows us how to make the most of technology's benefits while minimizing its detrimental effects on our culture. In a compelling tour of our technological immersion as we work and play and search for a spiritual path, Naisbitt tackles complex questions: Does technology free us from constraints of the physical world, or does it tie us down to ourmachines? Does it save us time in our day-to-day lives, or does it merely create a void we feel compelled to fill with even more tasks and responsibilities? What about advances in biotechnology? Recent developments in genetic engineering now raise the possibility of a future that will someday be free of the birth defects, disabilities, and diseases that mark our lives today. But in an age where such things are possible, what is natural and what is artificial? And when people can be created in the laboratory as easily as in the womb, what, then, does it truly mean to be human? Moving from the information and machine technologies of computers, the Internet, and telecommunications to the genetic technologies that are transforming biological science and art, High Tech/High Touch reveals the emerging power we have over our destinies--and the need for a moral compass to guide us. An ideal book to usher in a century in which these issues will become even more timely, High Tech/High Touch deftly explores the world we are creating and the world that is to come.

Author : Marina Yue Zhang
Publisher : Edward Elgar Publishing
ISBN 13 : 1781007594
Total Pages : 347 pages
Book Rating : 4.94/5 ( download)

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Download or read book High-tech Entrepreneurship in Asia written by Marina Yue Zhang and published by Edward Elgar Publishing. This book was released on 2014-05-14 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the relationships between high-tech entrepreneurship and innovation in an important new technology - mobile payments - in Korea and China, the countries that led the world in the development and diffusion of this technology.

Author : United States. Congress. Senate. Committee on Government Operations. Permanent Subcommittee on Investigations
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.65/5 ( download)

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Download or read book Fraud on the Internet written by United States. Congress. Senate. Committee on Government Operations. Permanent Subcommittee on Investigations and published by . This book was released on 1998 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: