The Effects Of Television Advertising On Children

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.03/5 ( download)

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Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.12/5 ( download)

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Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Adler
Publisher : Washington : National Science Foundation
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.97/5 ( download)

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Download or read book Research on the Effects of Television Advertising on Children written by Richard Adler and published by Washington : National Science Foundation. This book was released on 1977 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard Adler
Publisher : Great Source Education Group
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : R. P. Adler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.08/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by R. P. Adler and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Samsinar MD Sidin
Publisher : Springer
ISBN 13 : 3319173200
Total Pages : 670 pages
Book Rating : 4.07/5 ( download)

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Download or read book Proceedings of the 1997 World Marketing Congress written by Samsinar MD Sidin and published by Springer. This book was released on 2015-06-25 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Arzu Sener
Publisher : Nova Novinka
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.64/5 ( download)

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Download or read book Children and Advertising written by Arzu Sener and published by Nova Novinka. This book was released on 2010 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialised as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements.

Author : Richard P. Adler
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by Richard P. Adler and published by . This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard P. Adler
Publisher :
ISBN 13 :
Total Pages : 367 pages
Book Rating : 4.70/5 ( download)

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Download or read book The Effects of Television Advertising on Children written by Richard P. Adler and published by . This book was released on 1980 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dr. Anjali Y. Chaudhari
Publisher : Lulu.com
ISBN 13 : 1365469034
Total Pages : 367 pages
Book Rating : 4.39/5 ( download)

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Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: