The Economy Of Brands

Author : Celia Lury
Publisher : Routledge
ISBN 13 : 1134529163
Total Pages : 350 pages
Book Rating : 4.62/5 ( download)

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Download or read book Brands written by Celia Lury and published by Routledge. This book was released on 2004-08-12 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.

Author : J. Lindemann
Publisher : Springer
ISBN 13 : 023027501X
Total Pages : 184 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Economy of Brands written by J. Lindemann and published by Springer. This book was released on 2010-05-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

Author : Barry J. Moltz
Publisher : Que Publishing
ISBN 13 : 0132953706
Total Pages : 224 pages
Book Rating : 4.02/5 ( download)

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Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more

Author : B. Joseph Pine
Publisher : Harvard Business Press
ISBN 13 : 9780875848198
Total Pages : 276 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

Author : Vikas Shah
Publisher : Michael O'Mara Books
ISBN 13 : 1789292670
Total Pages : 275 pages
Book Rating : 4.71/5 ( download)

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Download or read book Thought Economics written by Vikas Shah and published by Michael O'Mara Books. This book was released on 2021-02-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Stimulating, intelligent and enjoyable discussions of the most important issues of our day.' STEVEN PINKER 'From entrepreneurs to athletes, and world leaders to entertainers, this is a fascinating collection of interviews with some of the world's most influential individuals.' MARK CUBAN 'Thought Economics is a fine rebuke to the soundbite culture; these interviews are driven by real curiosity, and there is a wealth of wisdom here.' EDWARD STOURTON ________________________ Since 2007, entrepreneur and philanthropist Vikas Shah has been on a mission to interview the people shaping our century. Including conversations with Nobel prizewinners, business leaders, politicians, artists and Olympians, he has been in the privileged position of questioning the minds that matter on the big issues that concern us all. We often talk of war and conflict, the economy, culture, technology and revolutions as if they are something other than us. But all these things are a product of us - of our ideas, our dreams and our fears. We live in fast-moving and extraordinary times, and the changes we're experiencing now, in these first decades of the twenty-first century, feel particularly poignant as decisions are made that will inform our existence for years to come. What started out as a personal interest in the mechanisms that inform our views of the world, and a passion for understanding, has grown into a phenomenal compilation of once-in-a-lifetime conversations. In this incredible collection, Shah shares some of his most emotive and insightful interviews to date.

Author : Wioleta Kucharska
Publisher : Taylor & Francis
ISBN 13 : 1000627063
Total Pages : 139 pages
Book Rating : 4.60/5 ( download)

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Download or read book Personal Branding in the Knowledge Economy written by Wioleta Kucharska and published by Taylor & Francis. This book was released on 2022-08-30 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.

Author : Eric Lowitt
Publisher : John Wiley & Sons
ISBN 13 : 1118573366
Total Pages : 196 pages
Book Rating : 4.65/5 ( download)

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Download or read book The Collaboration Economy written by Eric Lowitt and published by John Wiley & Sons. This book was released on 2013-04-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: How six industries are collaborating with competitors, society, and the public sector for competitive advantage No longer can we consume the equivalent of 1.3 Earths resources and expect to remain prosperous in perpetuity. We need a new economic paradigm, one that yields growth in a way that strengthens the global systems we rely on daily for survival, such as the global water, food, and energy systems. The Collaboration Economy—a model where the private, public, and civil sectors collaborate for prosperity that can last in perpetuity—is emerging. But what does this economic model look like? How does it work? How can companies survive and thrive in the Collaboration Economy? The Collaboration Economy provides easy to use frameworks and tools to enable leaders of industry, of government, and of society to lead the effort to align growth with sustainable development. Offers a plan for how the private, public, and civil sectors can successfully collaborate to steward resources, fortify global water, food, and energy systems, and spark a new era of prosperity at the same time Contains case study profiles of the leaders of the Collaboration Economy, including Unilever, GE, Coca-Cola, Nestle Waters North America, Grieg Green, and the European Parliament Written by Eric Lowitt, a globally recognized and sought after consultant, thought leader, and speaker in the fields of competitive strategy, growth, and sustainability, who has been named one of the Global Top 100 Thought Leaders on Trustworthy Business Behavior by Trust Across America

Author : Jon Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470862602
Total Pages : 286 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Business of Brands written by Jon Miller and published by John Wiley & Sons. This book was released on 2005-01-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.

Author : Celia Lury
Publisher : Theatre Arts Books
ISBN 13 : 9780415251822
Total Pages : 198 pages
Book Rating : 4.26/5 ( download)

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Download or read book Brands written by Celia Lury and published by Theatre Arts Books. This book was released on 2004 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This is a wide ranging survey of the cultural processes of branding.

Author : Paul Mattick
Publisher : Reaktion Books
ISBN 13 : 1861899823
Total Pages : 129 pages
Book Rating : 4.28/5 ( download)

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Download or read book Business as Usual written by Paul Mattick and published by Reaktion Books. This book was released on 2011-05-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent global economic downturn has affected nearly everyone in every corner of the globe. Its vast reach and lingering effects have made it difficult to pinpoint its exact cause, and while some economists point to the risks inherent in the modern financial system, others blame long-term imbalances in the world economy. Into this debate steps Paul Mattick, who, in Business as Usual, explains the global economic downturn in relation to the development of the world economy since World War II, but also as a fundamental example of the cycle of crisis and recovery that has characterized capitalism since the early nineteenth century. Mattick explains that today’s recession is not the result of a singular financial event but instead is a manifestation of long-term processes within the world economy. Mattick argues that the economic downturn can best be understood within the context of business cycles, which are unavoidable in a free-market economy. He uses this explanation as a springboard for exploring the nature of our capitalist society and its prospects for the future. Although Business as Usual engages with many economic theories, both mainstream and left-wing, Mattick’s accessible writing opens the subject up in order for non-specialists to understand the current economic climate not as the effect of a financial crisis, but as a manifestation of a truth about the social and economic system in which we live. As a result the book is ideal for anyone who wants to gain a succinct and jargon-free understanding of recent economic events, and, just as important, the overall dynamics of the capitalist system itself.