The Economics Of Television

Author : Richard Collins
Publisher : Sage Publications (CA)
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.96/5 ( download)

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Download or read book The Economics of Television written by Richard Collins and published by Sage Publications (CA). This book was released on 1988 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: How television is to be financed in the last years of this century is a question of major concern to governments, broadcasters and the private sector. The Economics of Television is a detailed examination of the real costs of television production in the United Kingdom and a critical analysis of those political and economic factors that impinge upon broadcasting's future. The book addresses three equally pertinent questions. First, what is the nature of the television market? Second, what is happening to broadcasting costs and why? Third, what is the United Kingdom's role in the internationalization of television and in the international trade of television programmes? The authors review the recent Peacock Committee's Report and its implications for licence fee and advertising revenues, the production costs of television, the internationalization of the television programme market and the overall financing of broadcasting. The broadcasting environment is rapidly changing under the influence of new distribution technologies (such as satellites) and new ideologies (such as the challenge of the private sector to public service authority). Given these new influences, the authors' discussion highlights the imperfectly competitive character of the broadcasting market, the outstanding cheapness of terrestrial broadcasting and the particular economic characteristics of television programmes and other information commodities. The Economics of Television is an essential guide to the finance of television and will be required reading for anyone concerned with the future of broadcasting.

Author : C. F. Pratten
Publisher :
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4.57/5 ( download)

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Download or read book The economics of television written by C. F. Pratten and published by . This book was released on 1970 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Darcy Gerbarg
Publisher : Springer Science & Business Media
ISBN 13 : 9780792383253
Total Pages : 366 pages
Book Rating : 4.57/5 ( download)

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Download or read book The Economics, Technology and Content of Digital TV written by Darcy Gerbarg and published by Springer Science & Business Media. This book was released on 1999-01-31 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world of television moves from analog to digital, political and economic forces are being brought to bear on companies as they attempt to deal with changes occurring in their industries. The impetus for the conversion from analog to digital TV comes from many quarters, including the broadcasting industry, the computer industry, governments, consumer electronics manufacturers, content developers, and the Internet. The widespread acceptance of digital technology in both the home and the workplace account for the ready acceptance of the belief that the move to digital television is an appropriate advancement. Not all authors in this volume however are believers. This book is divided into four sections each dealing with one aspect of the transition from analog to digital TV broadcasting. The first section presents the various technologies. It establishes a structure for understanding the technologies currently in use as well as those being developed by the industries involved in the delivery of digital television. Section two presents information about consumer TV viewing and includes examples of innovative, experimental interactive programs. Economics and financial issues are addressed from a variety of perspectives in section three. Section four concludes the book with a look at the international environment and the history of digital TV globally.

Author : Clifford Frederick Pratten
Publisher :
ISBN 13 : 9780853740278
Total Pages : 71 pages
Book Rating : 4.75/5 ( download)

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Download or read book The Economics of Television written by Clifford Frederick Pratten and published by . This book was released on 1970 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Darcy Gerbarg
Publisher : Springer Science & Business Media
ISBN 13 : 0387799788
Total Pages : 244 pages
Book Rating : 4.80/5 ( download)

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Download or read book Television Goes Digital written by Darcy Gerbarg and published by Springer Science & Business Media. This book was released on 2008-12-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.

Author : Darcy Gerbarg
Publisher : Springer Science & Business Media
ISBN 13 : 146154971X
Total Pages : 336 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Economics, Technology and Content of Digital TV written by Darcy Gerbarg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world of television moves from analog to digital, political and economic forces are being brought to bear on companies as they attempt to deal with changes occurring in their industries. The impetus for the conversion from analog to digital TV comes from many quarters, including the broadcasting industry, the computer industry, governments, consumer electronics manufacturers, content developers, and the Internet. The widespread acceptance of digital technology in both the home and the workplace account for the ready acceptance of the belief that the move to digital television is an appropriate advancement. Not all authors in this volume however are believers. This book is divided into four sections each dealing with one aspect of the transition from analog to digital TV broadcasting. The first section presents the various technologies. It establishes a structure for understanding the technologies currently in use as well as those being developed by the industries involved in the delivery of digital television. Section two presents information about consumer TV viewing and includes examples of innovative, experimental interactive programs. Economics and financial issues are addressed from a variety of perspectives in section three. Section four concludes the book with a look at the international environment and the history of digital TV globally.

Author : Bruce M. Owen
Publisher : Lexington, Mass. ; Toronto : Lexington Books
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.56/5 ( download)

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Download or read book Television Economics written by Bruce M. Owen and published by Lexington, Mass. ; Toronto : Lexington Books. This book was released on 1974 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Colin Hoskins
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.74/5 ( download)

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Download or read book Global Television and Film written by Colin Hoskins and published by Oxford University Press, USA. This book was released on 1997 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainmentgoods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and culturalcharacteristics related to such trade, the authors provide the tools necessary for the evaluation of international communications issues. They also stress the uniqueness of cultural products and put forth the argument that the economic and cultural development approaches to cultural issues can belargely reconciled.

Author : Chris Gratton
Publisher : Routledge
ISBN 13 : 1134325614
Total Pages : 244 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Economics of Sports Broadcasting written by Chris Gratton and published by Routledge. This book was released on 2007-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players – viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting’s changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.

Author : Alison Alexander
Publisher : Routledge
ISBN 13 : 1135623783
Total Pages : 351 pages
Book Rating : 4.84/5 ( download)

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Download or read book Media Economics written by Alison Alexander and published by Routledge. This book was released on 2003-12-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.