The Digital Transformation In The Fashion Industry

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346244296
Total Pages : 19 pages
Book Rating : 4.91/5 ( download)

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Download or read book The Digital Transformation in the Fashion Industry written by and published by GRIN Verlag. This book was released on 2020-09-10 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Düsseldorf, language: English, abstract: This paper will deal with the topic of digital transformation in the fashion industry. The term digital transformation and the effects of digitization on the entire value chain will be explained and illustrated using the example of Zalando. Over the last few years, the effects of digitization have become more and more perceptible in the daily lives of fashion consumers. New technologies and globalization open up new ways to consumption, production and commerce and have fundamentally changed the consumer behaviour. Therefore, fashion companies need to adapt and transform their business strategies. This is necessary in order to be able to stand up to new challenges, take advantage of the opportunities offered by digitization and ensure sustainable corporate success. So far, innovations are being tested in many areas, but few of the major fashion brands have managed a complete digital transformation in all areas of their value chain.

Author : Anna Cabigiosu
Publisher : Springer Nature
ISBN 13 : 3030488101
Total Pages : 252 pages
Book Rating : 4.09/5 ( download)

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Download or read book Digitalization in the Luxury Fashion Industry written by Anna Cabigiosu and published by Springer Nature. This book was released on 2020-07-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

Author : Charlene Gallery
Publisher : Taylor & Francis
ISBN 13 : 1040037178
Total Pages : 256 pages
Book Rating : 4.71/5 ( download)

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Download or read book Fashion Business and Digital Transformation written by Charlene Gallery and published by Taylor & Francis. This book was released on 2024-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Author : Andrada Stirbu
Publisher :
ISBN 13 : 9783668922877
Total Pages : 84 pages
Book Rating : 4.7X/5 ( download)

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Download or read book Digitalization in the Fashion Industry written by Andrada Stirbu and published by . This book was released on 2019-03-17 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Business economics - Trade and Distribution, Ingolstadt University of Applied Sciences, language: English, abstract: The thesis will analyze the ongoing trends of fashion retail businesses all over the world and the attitudes and opinions consumers have towards fashion and how ever-developing digitalization affects their fashion experience. This thesis will also clarify how the leading fashion retailers are implementing digital transformation into their business models. The main objective of this thesis will be achieved using literature, existing sources, surveys, and reports. The results of the research suggest that digitalization has a huge impact on consumer behavior in terms of fashion. Based on the results, the thesis will then present recommendations for fashion retailers so that the marketer and the customer can reap the advantages of digitalization. Digitalization is a big part of the everyday lives of fashion consumers. In the past decades, rapidly accelerated globalization and technological developments, among other major changes in society, have modified the overall behavior of consumers. The purpose of this study is to identify the impact of digitalization on consumer behavior with particular reference to the fashion retail industry.

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303135589X
Total Pages : 508 pages
Book Rating : 4.99/5 ( download)

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Download or read book Digital Transformation for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : George Westerman
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.85/5 ( download)

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Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Author : Lukas Johannes Markus Stangl
Publisher : GRIN Verlag
ISBN 13 : 3346427730
Total Pages : 150 pages
Book Rating : 4.31/5 ( download)

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Download or read book Digital Transformation in the Sports Apparel Industry. The Case of Nike, Inc. written by Lukas Johannes Markus Stangl and published by GRIN Verlag. This book was released on 2021-06-24 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 95%, , language: English, abstract: The global revenue of the sports apparel industry is larger than it has ever been before. Digital transformation has been a driver for the industry, leading to digital innovations within the industry. This has led to the fall of market leaders while creating opportunities for new market entrants by capturing market share through leveraging new technologies. The company Nike has been the market leader in the sports apparel industry for several decades and is known to be a forerunner in innovation. The purpose of this research is to examine how digital transformation has affected Nike, Inc. and the sports apparel industry and how it will shape the future. A secondary aim is to investigate how Nike’s customers perceive these changes and to scrutinize their digital needs and expectations. This research furthermore aims to conclude about the digital needs and expectations of Nike’s customers and if they align with Nike’s strategy. The research used a triangulation of three methods and provides a holistic analysis to make recommendations to the management of Nike. Primary research was conducted through a questionnaire-based customer survey and expert interviews with the management and specialists at Nike. Secondary research included reviewing frameworks for strategic analysis. The analysis distinguishes digital natives (i.e. aged 21 years or younger) and digital immigrants (i.e. aged above 21 years). The results showed that these two groups differ in their sales-channel preferences, digital needs and expectations. The secondary research was confirmed by the findings from the expert interviews and customer survey. Overall, Nike’s digital transformation strategy appears to align with the needs and expectations of the company’s customers.

Author : Marko Mihić
Publisher : Springer Nature
ISBN 13 : 3031186451
Total Pages : 703 pages
Book Rating : 4.55/5 ( download)

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Download or read book Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era written by Marko Mihić and published by Springer Nature. This book was released on 2022-11-11 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers high-quality peer-reviewed research papers presented at the 18th International Symposium of Organizational Sciences (SymOrg 2022) held in Belgrade, Serbia, from 11 to 14 June 2022. The aim of the book is providing stimulative framework for readers to explore viable alternatives and indicate implications for the post-pandemic world. Researchers from academia and industry present their original work focusing on different aspects of sustainable management and digital transformation including blockchain technology, business analytics, e-business, innovation, digital operations and logistics management, financial industry, public administration, lean business systems, digital transformation projects, human resources, marketing and communication, and quality and standardization. The chapters could be useful for industry experts, research institutions, universities, and all others who share a common interest in contemporary organizational sciences.

Author : Wilson Ozuem
Publisher : Palgrave Macmillan
ISBN 13 : 9783031355882
Total Pages : 0 pages
Book Rating : 4.81/5 ( download)

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Download or read book Digital Transformation for Fashion and Luxury Brands written by Wilson Ozuem and published by Palgrave Macmillan. This book was released on 2023-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace.

Author : Nebojša Radojević
Publisher : Springer Nature
ISBN 13 : 9464630108
Total Pages : 1259 pages
Book Rating : 4.07/5 ( download)

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Download or read book Proceedings of the 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022) written by Nebojša Radojević and published by Springer Nature. This book was released on 2022-12-28 with total page 1259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.With the continuous upgrading of network information technology, especially the combination of information technology such as Internet - cloud computing - blockchain - Internet of Things and in social and economic activities, through artificial intelligence, Internet and big data with high quality and fast processing efficiency improvement, economic form from industrial economy to information economy. This will greatly reduce social transaction costs, improve the efficiency of resource optimization, increase the added value of products, enterprises and industries, and promote the rapid development of social productivity. The 2022 International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID 2022) will focus on the latest research on "Artificial Intelligence, Internet and Digital Economy", which brings together experts, scholars, researchers and related practitioners from around the world to share research results, discuss hot issues, and provide attendees with cutting-edge technology information to keep them abreast of industry developments, the latest technologies, and broaden their research horizons.