The Daily You

Author : Joseph Turow
Publisher : Yale University Press
ISBN 13 : 0300166524
Total Pages : 532 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book The Daily You written by Joseph Turow and published by Yale University Press. This book was released on 2012-01-10 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don’t know they are collecting and individualized profiles we don’t know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a “target” or “waste” or placed in one of the industry’s finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online?Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets—and what can be done to stop it.

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 059329923X
Total Pages : 465 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book The Daily Laws written by Robert Greene and published by Penguin. This book was released on 2023-09-05 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the world’s foremost expert on power and strategy, the New York Times bestselling daily devotional designed to help you seize your destiny. Robert Greene, the #1 New York Times bestselling author, has been the consigliere to millions for more than two decades. Now, with entries that are drawn from his five books, plus never-before-published works, The Daily Laws offers a page of refined and concise wisdom for each day of the year, in an easy-to-digest lesson that will only take a few minutes to absorb. Each day features a Daily Law as well—a prescription that readers cannot afford to ignore in the battle of life. Each month centers around a major theme: power, seduction, persuasion, strategy, human nature, toxic people, self-control, mastery, psychology, leadership, adversity, or creativity. Who doesn’t want to be more powerful? More in control? The best at what they do? The secret: Read this book every day. “Daily study,” Leo Tolstoy wrote in 1884, is “necessary for all people.” More than just an introduction for new fans, this book is a Rosetta stone for internalizing the many lessons that fill Greene’s books and will reward a lifetime of reading and rereading.

Author : Cristina Bacchilega
Publisher : Penguin
ISBN 13 : 0143133721
Total Pages : 370 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!

Download or read book The Penguin Book of Mermaids written by Cristina Bacchilega and published by Penguin. This book was released on 2019-10-08 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Includes "The Little Mermaid," now a major motion picture from Disney starring Halle Bailey and directed by Rob Marshall* Dive into centuries of mermaid lore with these captivating tales from around the world. A Penguin Classic Among the oldest and most popular mythical beings, mermaids and other merfolk have captured the imagination since long before Ariel sold her voice to a sea witch in the beloved Disney film adaptation of Hans Christian Andersen's "The Little Mermaid." As far back as the eighth century B.C., sailors in Homer's Odyssey stuffed wax in their ears to resist the Sirens, who lured men to their watery deaths with song. More than two thousand years later, the gullible New York public lined up to witness a mummified "mermaid" specimen that the enterprising showman P. T. Barnum swore was real. The Penguin Book of Mermaids is a treasury of such tales about merfolk and water spirits from different cultures, ranging from Scottish selkies to Hindu water-serpents to Chilean sea fairies. A third of the selections are published here in English for the first time, and all are accompanied by commentary that explores their undercurrents, showing us how public perceptions of this popular mythical hybrid--at once a human and a fish--illuminate issues of gender, spirituality, ecology, and sexuality. For more than seventy-five years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 2,000 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

Author : Pina LoGiudice
Publisher : Penguin
ISBN 13 : 0399176934
Total Pages : 258 pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book The Little Book of Healthy Beauty written by Pina LoGiudice and published by Penguin. This book was released on 2016-07-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen on Dr. Oz, a revolutionary, naturopathic plan that enhances beauty, improves health, and reverses aging, Dr. Pina's powerful program is guaranteed to make you glow from the inside out. The philosophy of naturopathic medicine is to use the most natural methods to achieve optimal health and beauty. People who follow this philosophy have a "glow"--an almost indescribable radiance, beauty, and energetic vitality. Dr. Pina's holistic wisdom blends practices from naturopaths, scientists, and Chinese medicine and is informed by medical research. This practical guide presents the five simple keys to great beauty and health (sleep, food, exercise, relaxation, detoxification), explains how to maximize their benefits, offers advice on natural remedies like vitamins and herbs, and gives Dr. Pina's expert guidance based on over a decade of research and clinical experience. The book's tips include: The real secrets behind staying young. The best practices for radiant skin and hair. The vitamins and herbs that work like magic bullets. Simple daily habits that help overcome stress and shed extra pounds. Dr. Pina clears up the confusion about what actually works and what doesn't and dispels the popular myths that are doing more harm than good. By following Dr. Pina's advice, you will see yourself looking more radiantly beautiful each day.

Author : Scott G. Bruce
Publisher : Penguin
ISBN 13 : 0143131621
Total Pages : 306 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book The Penguin Book of Hell written by Scott G. Bruce and published by Penguin. This book was released on 2018-09-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the Bible through Dante and up to Treblinka and Guantánamo Bay, here is a rich source for nightmares." --The New York Times Book Review Three thousand years of visions of Hell, from the ancient Near East to modern America A Penguin Classic From the Hebrew Bible's shadowy realm of Sheol to twenty-first-century visions of Hell on earth, The Penguin Book of Hell takes us through three thousand years of eternal damnation. Along the way, you'll take a ferry ride with Aeneas to Hades, across the river Acheron; meet the Devil as imagined by a twelfth-century Irish monk--a monster with a thousand giant hands; wander the nine circles of Hell in Dante's Inferno, in which gluttons, liars, heretics, murderers, and hypocrites are made to endure crime-appropriate torture; and witness the debates that raged in Victorian England when new scientific advances cast doubt on the idea of an eternal hereafter. Drawing upon religious poetry, epics, theological treatises, stories of miracles, and accounts of saints' lives, this fascinating volume of hellscapes illuminates how Hell has long haunted us, in both life and death. For more than seventy-five years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 2,000 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

Author : Ryan Holiday
Publisher : Penguin
ISBN 13 : 0735211744
Total Pages : 418 pages
Book Rating : 4.42/5 ( download)

DOWNLOAD NOW!

Download or read book The Daily Stoic written by Ryan Holiday and published by Penguin. This book was released on 2016-10-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the team that brought you The Obstacle Is the Way and Ego Is the Enemy, a daily devotional of Stoic meditations—an instant Wall Street Journal and USA Today Bestseller. Why have history's greatest minds—from George Washington to Frederick the Great to Ralph Waldo Emerson, along with today's top performers from Super Bowl-winning football coaches to CEOs and celebrities—embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you'll find the serenity, self-knowledge, and resilience you need to live well.

Author : David Priess
Publisher : PublicAffairs
ISBN 13 : 1610395964
Total Pages : 400 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book The President's Book of Secrets written by David Priess and published by PublicAffairs. This book was released on 2016-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every president has had a unique and complicated relationship with the intelligence community. While some have been coolly distant, even adversarial, others have found their intelligence agencies to be among the most valuable instruments of policy and power. Since John F. Kennedy's presidency, this relationship has been distilled into a personalized daily report: a short summary of what the intelligence apparatus considers the most crucial information for the president to know that day about global threats and opportunities. This top–secret document is known as the President's Daily Brief, or, within national security circles, simply “the Book.” Presidents have spent anywhere from a few moments (Richard Nixon) to a healthy part of their day (George W. Bush) consumed by its contents; some (Bill Clinton and George H. W. Bush) consider it far and away the most important document they saw on a regular basis while commander in chief. The details of most PDBs are highly classified, and will remain so for many years. But the process by which the intelligence community develops and presents the Book is a fascinating look into the operation of power at the highest levels. David Priess, a former intelligence officer and daily briefer, has interviewed every living president and vice president as well as more than one hundred others intimately involved with the production and delivery of the president's book of secrets. He offers an unprecedented window into the decision making of every president from Kennedy to Obama, with many character–rich stories revealed here for the first time.

Author : Aleksi Hoffman
Publisher : The Experiment, LLC
ISBN 13 : 1615193812
Total Pages : 460 pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!

Download or read book Healthy, Happy You: 365 Daily Micro-Actions for Lasting Change written by Aleksi Hoffman and published by The Experiment, LLC. This book was released on 2016-11-29 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Small, easy steps for big, life-changing results—this book is genius.”—Jamie Oliver Do you want to improve your health, live and love more mindfully, and increase your happiness? This book makes it easy with 365 micro-actions—fun, achievable goals you can tackle right now. Take it on the go or keep it on your nightstand; do one action every day or dip in and out. With contributions by Jamie Oliver, Caroline Arnold, Dr. Tara Swart, and others Healthy, Happy You offers 365 micro-actions, one for each day of the year, grouped under four areas: Food: Prepare a Snack: Today, be ready for the snack attack—pack some veggie sticks or an apple before you head out. Mind: Do Something You Loved as a Kid: Recalling good memories is great for your mood. Even better, relive one! Move: Shopping Bag Weight Training: Ditch the cart, hold your shopping bags, and do some bicep curls as you walk. Love: Reach Out to Someone: We all have those friends we’ve wanted to call for a long time. Grab the phone! Find two minutes today for a Healthy, Happy YOU!

Author : Carol Marine
Publisher : Watson-Guptill
ISBN 13 : 0770435335
Total Pages : 194 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book Daily Painting written by Carol Marine and published by Watson-Guptill. This book was released on 2014-11-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique system for jump-starting artistic creativity, encouraging experimentation and growth, and increasing sales for artists of all levels, from novices to professionals. Have you landed in a frustrating rut? Are you having trouble selling paintings in galleries, getting bogged down by projects you can’t seem to finish or abandon, or finding excuses to avoid working in the studio? Author Carol Marine knows exactly how you feel—she herself suffered from painter’s block, until she discovered “daily painting.” The idea is simple: do art (usually small) often (how often is up to you), and if you’d like, post and sell it online. Soon you’ll find that your block dissolves and you’re painting work you love—and more of it than you ever thought possible! With her encouraging tone and useful exercises, Marine teaches you to: -Master composition and value -Become confident in any medium including oil painting, acrylic painting, watercolors, and other media -Choose subjects wisely -Stay fresh and loose -Photograph, post, and sell your art online -Become connected to the growing movement of daily painters around the world

Author : Joseph Turow
Publisher : University of Chicago Press
ISBN 13 : 0226817512
Total Pages : 260 pages
Book Rating : 4.14/5 ( download)

DOWNLOAD NOW!

Download or read book Breaking Up America written by Joseph Turow and published by University of Chicago Press. This book was released on 2007-12-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly