The Cultural Side Of Innovation

Author : Dany Jacobs
Publisher : Routledge
ISBN 13 : 1134747764
Total Pages : 259 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book The Cultural Side of Innovation written by Dany Jacobs and published by Routledge. This book was released on 2013-11-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Author : Vijay Govindarajan
Publisher : Harvard Business Press
ISBN 13 : 1422162303
Total Pages : 240 pages
Book Rating : 4.09/5 ( download)

DOWNLOAD NOW!

Download or read book The Other Side of Innovation written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2010-09-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their first book, Ten Rules for Strategic Innovators, the authors provided a better model for executing disruptive innovation. They laid out a three-part plan for launching high-risk/high-reward innovation efforts: (1) borrow assets from the existing firms, (2) unlearn and unload certain processes and systems that do not serve the new entity, and (3) learn and build all new capabilities and skills. In their study of the Ten Rules in action, Govindarajan and Trimble observed many other kinds of innovation that were less risky but still critical to the company's ongoing success. In case after case, senior executives expected leaders of innovation initiatives to grapple with forces of resistence, namely incentives to keep doing what the company has always done--rather than develop new competence and knowledge. But where to begin? In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor 2. Assemble the dedicated team 3. Manage the partnership 4. Formalize the experiment 5. Break down the hypothesis 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.

Author : Dany Jacobs
Publisher : Routledge
ISBN 13 : 9781138377486
Total Pages : 214 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book The Cultural Side of Innovation written by Dany Jacobs and published by Routledge. This book was released on 2018-08-23 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion--and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Author : Douglas Holt
Publisher : Oxford University Press
ISBN 13 : 019958740X
Total Pages : 404 pages
Book Rating : 4.07/5 ( download)

DOWNLOAD NOW!

Download or read book Cultural Strategy written by Douglas Holt and published by Oxford University Press. This book was released on 2010-10-28 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

Author : Dany Jacobs
Publisher : Routledge
ISBN 13 : 1134747691
Total Pages : 233 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book The Cultural Side of Innovation written by Dany Jacobs and published by Routledge. This book was released on 2013-11-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion—and eventual success. This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Author : Gerard J. Tellis
Publisher : John Wiley & Sons
ISBN 13 : 1118352408
Total Pages : 352 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Unrelenting Innovation written by Gerard J. Tellis and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

Author : George Krasadakis
Publisher : Springer Nature
ISBN 13 : 3030451399
Total Pages : 316 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book The Innovation Mode written by George Krasadakis and published by Springer Nature. This book was released on 2020-07-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.

Author : Daniel Frans Maria Felicia Jacobs
Publisher : Veenman Publishers
ISBN 13 : 9789086900688
Total Pages : 0 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Adding Values written by Daniel Frans Maria Felicia Jacobs and published by Veenman Publishers. This book was released on 2008-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in design have a cultural value. Innovations add value or fail. Values are about culture, about organising our life. Innovations and social change interact. Free creativity is important, but sometimes it's more rewarding to think of 'productive creativity': in Darwinian terms the survival and further development of innovations is not only about variety but also about understanding and influencing selection.

Author : Braden Kelley
Publisher : John Wiley & Sons
ISBN 13 : 0470621672
Total Pages : 208 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Stoking Your Innovation Bonfire written by Braden Kelley and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential strategies to transform your organization and boost your profits Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place. Helps you identify the blockages hindering innovation within your organization Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities Explores leading innovation theories you can apply right away-without expensive consultants Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.

Author : Rachael Unsworth
Publisher :
ISBN 13 : 9780953974542
Total Pages : 283 pages
Book Rating : 4.45/5 ( download)

DOWNLOAD NOW!

Download or read book Leeds written by Rachael Unsworth and published by . This book was released on 2018 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: