Author : Cathrin Huber
Publisher : Springer
ISBN 13 : 3658197641
Total Pages : 181 pages
Book Rating : 4.43/5 ( download)
Book Synopsis The Corporate Reputation of Multinational Corporations by : Cathrin Huber
Download or read book The Corporate Reputation of Multinational Corporations written by Cathrin Huber and published by Springer. This book was released on 2017-10-24 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.