The Context Marketing Revolution

Author : Mathew Sweezey
Publisher : Harvard Business Press
ISBN 13 : 1633694038
Total Pages : 178 pages
Book Rating : 4.33/5 ( download)

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Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Author : Kevin J. Clancy
Publisher :
ISBN 13 : 9780517114650
Total Pages : pages
Book Rating : 4.58/5 ( download)

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Download or read book Marketing Revolution written by Kevin J. Clancy and published by . This book was released on 1994-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Stephanie Diamond
Publisher : Pearson Education
ISBN 13 : 0789748657
Total Pages : 360 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Visual Marketing Revolution written by Stephanie Diamond and published by Pearson Education. This book was released on 2013 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.

Author : Kevin J. Clancy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Marketing Revolution written by Kevin J. Clancy and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dan Heath
Publisher : Simon and Schuster
ISBN 13 : 1982134747
Total Pages : 320 pages
Book Rating : 4.47/5 ( download)

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Download or read book Upstream written by Dan Heath and published by Simon and Schuster. This book was released on 2020-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Author : Paul R. Gamble
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449803
Total Pages : 328 pages
Book Rating : 4.02/5 ( download)

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Download or read book Marketing Revolution! written by Paul R. Gamble and published by Kogan Page Publishers. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.

Author : Kevin J. Clancy
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Marketing Revolution written by Kevin J. Clancy and published by . This book was released on 1993 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mathew Sweezey
Publisher : John Wiley & Sons
ISBN 13 : 1118772229
Total Pages : 326 pages
Book Rating : 4.25/5 ( download)

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Download or read book Marketing Automation For Dummies written by Mathew Sweezey and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Author : Bruce May
Publisher : Lulu.com
ISBN 13 : 0359244505
Total Pages : 164 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Content Marketing Revolution written by Bruce May and published by Lulu.com. This book was released on 2019-02-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive explanation of how marketing works today. Learn how the pieces fit together and support each other, from online ad platforms, to the content that fuels the systems. It's not just about producing the best content. It's about using that content in a more complex system... a content marketing system. The sum is greater than the parts. That sum-total means that we can engage with niche audiences, automate conversations, build detailed profile records, drive prospects to do business with our companies on their own terms and provide meaningful content that educates and even entertains our target markets in ways that have never been possible before. Accept the challenge of building a marketing system using the best practices described in this book and you will help fulfill the promise of digital technology which continues to change how we build customer relationships and sell products in the digital age.

Author : Randy Frisch
Publisher : Lioncrest Publishing
ISBN 13 : 9781544513645
Total Pages : 250 pages
Book Rating : 4.4X/5 ( download)

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Download or read book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships written by Randy Frisch and published by Lioncrest Publishing. This book was released on 2019-02-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.