The Complete Guide To Hospital Marketing Second Edition

Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
ISBN 13 : 1601463510
Total Pages : 191 pages
Book Rating : 4.17/5 ( download)

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Download or read book The Complete Guide to Hospital Marketing, Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
ISBN 13 : 1601460473
Total Pages : 161 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Complete Guide to Hospital Marketing written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2007 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon many of the key elements and unique challenges you'll face. [..] It is an essential primer for hospital marketing professionals [Ed.]

Author : Karen Corrigan
Publisher : Hcpro Incorporated
ISBN 13 : 9781615690237
Total Pages : 141 pages
Book Rating : 4.39/5 ( download)

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Download or read book The Complete Guide to Service Line Marketing written by Karen Corrigan and published by Hcpro Incorporated. This book was released on 2014-05-14 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides healthcare executives through proven marketing strategies to grow their service lines. The Complete Guide to Service Line Marketing explores best practices for market research and competitive analysis, and for presenting an effective campaign to the public, including the promotion of vital service lines, oncology, cardiovascular, orthopedics, neurosciences, and women's health. The marketing methods presented throughout the book are designed to help readers: Gain a strategic edge by applying best practices to service line marketing; align service line initiatives with organizational strategic goals; maximize market research and competitive analysis to promote service line growth; adopt successful approaches from real-world campaigns, trends, and innovations; discover ways to promote vital service lines that are difficult to market.

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1118355830
Total Pages : 418 pages
Book Rating : 4.31/5 ( download)

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Download or read book Strategic Marketing For Health Care Organizations written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Author : Pradeep K. Agarwal
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518849770
Total Pages : 110 pages
Book Rating : 4.76/5 ( download)

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Download or read book Hospital Marketing & Management written by Pradeep K. Agarwal and published by Createspace Independent Publishing Platform. This book was released on 2014-05-23 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a quick reference guide to set and admin hospital and healthcare departments. The book gives a comprehensive insight to readers (physicians, clinical research investigators, healthcare students & faculty, working professionals in hospitals) about: - To develop the leadership skills and effectively manage various healthcare and hospital departments (HR, Finance, Marketing, IT ) - To successfully incorporate dimension of quality in every department of hospital - Proficiently manage and maintain the medical records - Various tactics to maintain the Public Relation (PR) with media and public - Approaches to manage the biomedical waste Gives in-depth coverage of five basic management functions - planning, organizing, staffing, leading, and controlling. - Application of Information Technology in healthcare organization to catalyze the efficiency and communication.

Author : Morc Coulson
Publisher : Bloomsbury Publishing
ISBN 13 : 1472953622
Total Pages : 336 pages
Book Rating : 4.29/5 ( download)

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Download or read book The Complete Guide to Personal Training: 2nd Edition written by Morc Coulson and published by Bloomsbury Publishing. This book was released on 2018-09-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated second edition of the popular Complete Guide to Personal Training. Aimed at anyone working as, or training to be a Personal Trainer. The text will be revised throughout, with a new chapter on fitness testing (around 32pp new content) It will also include new sections on HIIT, CrossFit, adapting exercises for outdoor spaces, as well as updates to the nutrition chapter to reflect current thinking and updates to the Occupational Standards which have changed since the last publication in August 2013. This is a complete reference guide for fitness professionals who prescribe exercise programmes to clients. This guide contains practical tips for designing a range of appropriate client exercise programmes but always with a focus on the best ways you can sustain a financially successful business in this area and how you can stand out from the crowd. It includes: The foundations of personal training; Planning and delivering exercise programmes; Training methods and exercise techniques; Nutrition; Health and safety; Setting up, marketing and growing a successful business.

Author : Dr. V. Dheenadhayalan & Dr. C.Vijai
Publisher : Sankalp Publication
ISBN 13 : 939490171X
Total Pages : 303 pages
Book Rating : 4.11/5 ( download)

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Download or read book Contemporary Research in Commerce and Management written by Dr. V. Dheenadhayalan & Dr. C.Vijai and published by Sankalp Publication. This book was released on with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: : About the Book Contemporary research in commerce and management is a rapidly growing field that focuses on developing innovative solutions to the challenges facing businesses and organizations in today's rapidly changing global marketplace. Some of the key areas of focus in contemporary research in commerce and management include: 1. Digital Transformation: Research focuses on the impact of digital technologies on business processes, customer behavior, and the wider economy. 2. Sustainability and Corporate Social Responsibility (CSR): Research aims to explore the role of businesses in promoting sustainable development and fulfilling their social and environmental responsibilities. 3. Data Analytics and Business Intelligence: Research focuses on the use of data and analytics to inform business decisions and strategies. 4. Customer Experience (CX): Research explores the customer's experience of a company's products and services, and how to improve it. 5. Strategic Management: Research examines the decisions and actions of top-level managers, and how they impact a firm's overall performance. 6. Supply Chain Management: Research examines the design, management, and improvement of the systems that are involved in the production and delivery of goods and services. 7. Human Resource Management: Research focuses on the management of employees, including issues related to recruitment, training, performance management, and compensation. These are just a few examples of the areas of contemporary research in commerce and management. As the business environment continues to evolve, new challenges and opportunities will emerge, and researchers will continue to work to advance our understanding of how organizations can operate effectively in this changing landscape. By keeping these things in mind, the editors decided to identify and publish the potential research in the above-mentioned areas, and this book will explore the possible changes that are going to happen in the field of commerce and management. Thanks to all the distinguished Research Paper Contributors of this Book and a special thanks to Sankalp publisher who scalped this manuscript into a book. Dr.V.Dheenadhayalan

Author : Sylvia C. McKean
Publisher : McGraw Hill Professional
ISBN 13 : 0071603891
Total Pages : 2352 pages
Book Rating : 4.98/5 ( download)

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Download or read book Principles and Practice of Hospital Medicine written by Sylvia C. McKean and published by McGraw Hill Professional. This book was released on 2012-04-19 with total page 2352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to the knowledge and skills necessary to practice Hospital Medicine Presented in full color and enhanced by more than 700 illustrations, this authoritative text provides a background in all the important clinical, organizational, and administrative areas now required for the practice of hospital medicine. The goal of the book is provide trainees, junior and senior clinicians, and other professionals with a comprehensive resource that they can use to improve care processes and performance in the hospitals that serve their communities. Each chapter opens with boxed Key Clinical Questions that are addressed in the text and hundreds of tables encapsulate important information. Case studies demonstrate how to apply the concepts covered in the text directly to the hospitalized patient. Principles and Practice of Hospital Medicine is divided into six parts: Systems of Care: Introduces key issues in Hospital Medicine, patient safety, quality improvement, leadership and practice management, professionalism and medical ethics, medical legal issues and risk management, teaching and development. Medical Consultation and Co-Management: Reviews core tenets of medical consultation, preoperative assessment and management of post-operative medical problems. Clinical Problem-Solving in Hospital Medicine: Introduces principles of evidence-based medicine, quality of evidence, interpretation of diagnostic tests, systemic reviews and meta-analysis, and knowledge translations to clinical practice. Approach to the Patient at the Bedside: Details the diagnosis, testing, and initial management of common complaints that may either precipitate admission or arise during hospitalization. Hospitalist Skills: Covers the interpretation of common "low tech" tests that are routinely accessible on admission, how to optimize the use of radiology services, and the standardization of the execution of procedures routinely performed by some hospitalists. Clinical Conditions: Reflects the expanding scope of Hospital Medicine by including sections of Emergency Medicine, Critical Care, Geriatrics, Neurology, Palliative Care, Pregnancy, Psychiatry and Addiction, and Wartime Medicine.

Author : Paul Fahey
Publisher : Bookbaby
ISBN 13 : 9781667829531
Total Pages : 124 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Under the Influence -- Second Edition written by Paul Fahey and published by Bookbaby. This book was released on 2022-03-21 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, we've taken our ideas, experiences and hospital marketing expertise and packaged it into this collection of educational essays. These topics can help hospitals and health systems create stronger brands, smarter strategies, engaging content and uncommon results. Topics in this book include: How to Treat Healthcare Consumers: A generation-by-generation look at healthcare consumers - The Power of Branding: The how-to guide for brand building - Setting the Game Plan: Budget planning for hospital marketing - When Things Don't Go According to Plan: Crisis planning - Building a Brand Culture: Finding your organization's purpose - Storytelling for the World We Live in: How to engage audiences with stories - A Reliable Source - Marketing Analytics: How to build campaigns around analytics

Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736069
Total Pages : 170 pages
Book Rating : 4.68/5 ( download)

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Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2007-10-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.