The Choice Effect

Author : Amalia McGibbon
Publisher : ReadHowYouWant.com
ISBN 13 : 1458732282
Total Pages : 258 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Choice Effect written by Amalia McGibbon and published by ReadHowYouWant.com. This book was released on 2011-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Choice Effect is for young women who have all the opportunities in the world and no idea how to decide among them. It's one thing to have lots of options when it comes to fulfilling careers or traveling the world-but what does it mean for our love lives? How can you know whether you're with the right person-or if the time is right-when you haven't vetted the other possibilities? With hard-won insight, plus interviews with a whole host of other women who are living it, the twentysomething friends and authors of The Choice Effect explain why their generation is sidestepping traditional timelines. They look at the question of choice in the twenty-first century as they give voice to their generation's dilemma: How do you choose when you've been taught you can have it all?

Author : Barry Schwartz
Publisher : Harper Collins
ISBN 13 : 0061748994
Total Pages : 308 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Author : Jennifer L. Clinehens
Publisher : Jennifer L. Clinehens
ISBN 13 :
Total Pages : 219 pages
Book Rating : 4./5 ( download)

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Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com

Author : Amalia McGibbon
Publisher : Seal Press
ISBN 13 : 1580052932
Total Pages : 226 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Choice Effect written by Amalia McGibbon and published by Seal Press. This book was released on 2010-05-25 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume describes a phenomenon that affects young American women that the author has termed the "Choice Effect". The Choice Effect maintains that when it comes to love and settling down, our generation is in trouble because, "we love choices, but hate choosing." The authors feel that choice can actually be de-motivating and lead to poor decisions (or no decision at all), dissatisfied customers and buyer's remorse. They look at the question of choice in the twenty-first century, attempting to give voice to their generation's dilemma: Why choose when you've been taught you can have it all?

Author : Philippe AIMÉ
Publisher : Convertize
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Author : George Loewenstein
Publisher : Russell Sage Foundation
ISBN 13 : 1610443659
Total Pages : 424 pages
Book Rating : 4.54/5 ( download)

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Download or read book Choice Over Time written by George Loewenstein and published by Russell Sage Foundation. This book was released on 1992-10-27 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of our most urgent national problems suggest a widespread lack of concern for the future. Alarming economic conditions, such as low national savings rates, declining corporate investment in long-term capital projects, and ballooning private and public debt are matched by such social ills as diminished educational achievement, environmental degradation, and high rates of infant mortality, crime, and teenage pregnancy. At the heart of all these troubles lies an important behavioral phenomenon: in the role of consumer, manager, voter, student, or parent, many Americans choose inferior but immediate rewards over greater long-term benefits. Choice Over Time offers a rich sampling of original research on intertemporal choice—how and why people decide between immediate and delayed consequences—from a broad range of theoretical and methodological perspectives in philosophy, political science, psychology, and economics. George Loewenstein, Jon Elster, and their distinguished colleagues review existing theories and forge new approaches to understanding significant questions: Why do people seem to "discount" future benefits? Do individuals use the same decision-making strategy in all aspects of their lives? What part is played by situational factors such as the certainty of delayed consequences? How are decisions affected by personal factors such as willpower and taste? In addressing these issues, the contributors to Choice Over Time address many social, economic, psychological, and personal time problems. Their work demonstrates the predictive power of short-term preferences in behavior as varied as addiction and phobia, the effect of prices on consumption, and the dramatic rise in debt and decline in savings. Choice Over Time provides an essential source for the most recent research and theory on intertemporal choice, offering new models for time preference patterns—and their aberrations—and presenting a diversity of potential solutions to the problem of "temporal myopia."

Author : Phil Rosenzweig
Publisher : Simon and Schuster
ISBN 13 : 1847397026
Total Pages : 380 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Halo Effect written by Phil Rosenzweig and published by Simon and Schuster. This book was released on 2008-12-09 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.

Author : Bas Kodden
Publisher : Springer Nature
ISBN 13 : 3030464636
Total Pages : 132 pages
Book Rating : 4.39/5 ( download)

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Download or read book The Art of Sustainable Performance written by Bas Kodden and published by Springer Nature. This book was released on 2020-07-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book revisits common notions on how to select and recruit the right employees. It reveals that the secret of successful individuals and teams lies in a combination of talent and four important performance indicators, offering an innovative approach that companies can fruitfully adopt. Bas Kodden has studied key performance indicators among over 1,100 executives, senior staff and professionals, including 50 CEOs from leading Dutch companies. His findings put the present recruitment and selection procedures used by many prominent companies in a new light. Moreover, the book not only addresses theory; it also offers a practically applicable model for recruitment, selection and professional development. In closing, the book includes a variety of questionnaires and checklists for HR professionals and executives whose goal is to build sustainable and successful teams and organizations.

Author : Darren Hardy
Publisher : Vanguard Press
ISBN 13 : 1593157142
Total Pages : 195 pages
Book Rating : 4.42/5 ( download)

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Download or read book The Compound Effect written by Darren Hardy and published by Vanguard Press. This book was released on 2011-11-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default. No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including: How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

Author : Nick Bostrom
Publisher : Routledge
ISBN 13 : 113671099X
Total Pages : 240 pages
Book Rating : 4.95/5 ( download)

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Download or read book Anthropic Bias written by Nick Bostrom and published by Routledge. This book was released on 2013-10-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthropic Bias explores how to reason when you suspect that your evidence is biased by "observation selection effects"--that is, evidence that has been filtered by the precondition that there be some suitably positioned observer to "have" the evidence. This conundrum--sometimes alluded to as "the anthropic principle," "self-locating belief," or "indexical information"--turns out to be a surprisingly perplexing and intellectually stimulating challenge, one abounding with important implications for many areas in science and philosophy. There are the philosophical thought experiments and paradoxes: the Doomsday Argument; Sleeping Beauty; the Presumptuous Philosopher; Adam & Eve; the Absent-Minded Driver; the Shooting Room. And there are the applications in contemporary science: cosmology ("How many universes are there?", "Why does the universe appear fine-tuned for life?"); evolutionary theory ("How improbable was the evolution of intelligent life on our planet?"); the problem of time's arrow ("Can it be given a thermodynamic explanation?"); quantum physics ("How can the many-worlds theory be tested?"); game-theory problems with imperfect recall ("How to model them?"); even traffic analysis ("Why is the 'next lane' faster?"). Anthropic Bias argues that the same principles are at work across all these domains. And it offers a synthesis: a mathematically explicit theory of observation selection effects that attempts to meet scientific needs while steering clear of philosophical paradox.