The Challenger

Author : Diane Vaughan
Publisher : University of Chicago Press
ISBN 13 : 022634696X
Total Pages : 622 pages
Book Rating : 4.60/5 ( download)

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Download or read book The Challenger Launch Decision written by Diane Vaughan and published by University of Chicago Press. This book was released on 2016-01-04 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An in-depth account of the events and personal actions which led to a great tragedy in the history of America’s space program.” —James D. Smith, former Solid Rocket Booster Chief, NASA, Marshall Space Flight Center When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventional interpretations to prove that what occurred at NASA was not skullduggery or misconduct but a disastrous mistake. Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded through the eyes of the managers and the engineers, Vaughan uncovers an incremental descent into poor judgment, supported by a culture of high-risk technology. She reveals how and why NASA insiders, when repeatedly faced with evidence that something was wrong, normalized the deviance so that it became acceptable to them. In a new preface, Vaughan reveals the ramifications for this book and for her when a similar decision-making process brought down NASA’s Space Shuttle Columbia in 2003. “Vaughn finds the traditional explanation of the [Challenger] accident to be profoundly unsatisfactory . . . One by one, she unravels the conclusions of the Rogers Commission.” —The New York Times “A landmark study.” —Atlantic “Vaughn gives us a rare view into the working level realities of NASA . . . The cumulative force of her argument and evidence is compelling.” —Scientific American

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 240 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Author : DIANE Publishing Company
Publisher : DIANE Publishing
ISBN 13 : 0788119125
Total Pages : 267 pages
Book Rating : 4.25/5 ( download)

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Download or read book Report of the Presidential Commission on the Space Shuttle Challenger Accident written by DIANE Publishing Company and published by DIANE Publishing. This book was released on 1995-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kevin Cook
Publisher : Henry Holt and Company
ISBN 13 : 1250755565
Total Pages : 320 pages
Book Rating : 4.68/5 ( download)

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Download or read book The Burning Blue written by Kevin Cook and published by Henry Holt and Company. This book was released on 2021-06-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of a national trauma—NASA’s Challenger explosion—and what really happened to America’s Teacher in Space, illuminating the tragic cost of humanity setting its sight on the stars You’ve seen the pictures. You know what happened. Or do you? On January 28, 1986, NASA’s space shuttle Challenger exploded after blasting off from Cape Canaveral. Christa McAuliffe, America’s “Teacher in Space,” was instantly killed, along with the other six members of the mission. At least that's what most of us remember. Kevin Cook tells us what really happened on that ill-fated, unforgettable day. He traces the pressures—leading from NASA to the White House—that triggered the fatal order to launch on an ice-cold Florida morning. Cook takes readers inside the shuttle for the agonizing minutes after the explosion, which the astronauts did indeed survive. He uncovers the errors and corner-cutting that led an overconfident space agency to launch a crew that had no chance to escape. But this is more than a corrective to a now-dimming memory. Centering on McAuliffe, a charmingly down-to-earth civilian on the cusp of history, The Burning Blue animates a colorful cast of characters: a pair of red-hot flyers at the shuttle's controls, the second female and first Jewish astronaut, the second Black astronaut, and the first Asian American and Buddhist in space. Drawing vivid portraits of Christa and the astronauts, Cook makes readers forget the fate they're hurtling toward. With drama, immediacy, and shocking surprises, he reveals the human price the Challenger crew and America paid for politics, capital-P Progress, and the national dream of "reaching for the stars."

Author : John Micklos Jr.
Publisher : Capstone Classroom
ISBN 13 : 1491422211
Total Pages : 33 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Challenger Explosion written by John Micklos Jr. and published by Capstone Classroom. This book was released on 2015 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Explains the Challenger Explosion, including its chronology, causes, and lasting effects"--

Author : William Caper
Publisher : Bearport Publishing
ISBN 13 : 1597163678
Total Pages : 36 pages
Book Rating : 4.75/5 ( download)

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Download or read book The Challenger Space Shuttle Explosion written by William Caper and published by Bearport Publishing. This book was released on 2007-01-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the Challenger space shuttle explosion, including information on the shuttle, the crew, and what went wrong.

Author : Robert Marsh
Publisher : Capstone
ISBN 13 : 1434211614
Total Pages : 30 pages
Book Rating : 4.13/5 ( download)

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Download or read book After the Challenger written by Robert Marsh and published by Capstone. This book was released on 2009 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: At school in Cocoa Beach, Florida, 15-year-old Dustin Martinez watches the Challenger space shuttle launch. He's always been interested in the space program, but this launch is even more exciting. For the first time in history, a schoolteacher will be flying aboard the shuttle.

Author : Allan J. McDonald
Publisher : University Press of Florida
ISBN 13 : 0813047013
Total Pages : 1075 pages
Book Rating : 4.10/5 ( download)

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Download or read book Truth, Lies, and O-Rings written by Allan J. McDonald and published by University Press of Florida. This book was released on 2012-03-11 with total page 1075 pages. Available in PDF, EPUB and Kindle. Book excerpt: On a cold January morning in 1986, NASA launched the Space Shuttle Challenger, despite warnings against doing so by many individuals, including Allan McDonald. The fiery destruction of Challenger on live television moments after launch remains an indelible image in the nation’s collective memory. In Truth, Lies, and O-Rings, McDonald, a skilled engineer and executive, relives the tragedy from where he stood at Launch Control Center. As he fought to draw attention to the real reasons behind the disaster, he was the only one targeted for retribution by both NASA and his employer, Morton Thiokol, Inc., makers of the shuttle's solid rocket boosters. In this whistle-blowing yet rigorous and fair-minded book, McDonald, with the assistance of internationally distinguished aerospace historian James R. Hansen, addresses all of the factors that led to the accident, some of which were never included in NASA's Failure Team report submitted to the Presidential Commission. Truth, Lies, and O-Rings is the first look at the Challenger tragedy and its aftermath from someone who was on the inside, recognized the potential disaster, and tried to prevent it. It also addresses the early warnings of very severe debris issues from the first two post-Challenger flights, which ultimately resulted in the loss of Columbia some fifteen years later.

Author : Brent Adamson
Publisher : Portfolio
ISBN 13 : 1591848156
Total Pages : 290 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Challenger Customer written by Brent Adamson and published by Portfolio. This book was released on 2015-09-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be? The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is. It turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers. The Challenger Customer unveils research-based tools that will help you distinguish the "Talkers" from the "Mobilizers" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.

Author : Alan Stern
Publisher : Franklin Watts
ISBN 13 : 9780531104125
Total Pages : 128 pages
Book Rating : 4.25/5 ( download)

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Download or read book The U.S. Space Program After Challenger written by Alan Stern and published by Franklin Watts. This book was released on 1987-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the investigation into the Challenger catastrophe, the reshaping of NASA, the debate over manned versus unmanned space flights, and the future possibilities for commercial enterprises in space.