The Buying Brain

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 0470646845
Total Pages : 38 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Buying Brain written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Author : Patrick Renvoise
Publisher : HarperCollins Leadership
ISBN 13 : 1418570303
Total Pages : 257 pages
Book Rating : 4.09/5 ( download)

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Download or read book Neuromarketing written by Patrick Renvoise and published by HarperCollins Leadership. This book was released on 2007-09-30 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

Author : Peter Russell
Publisher : Routledge
ISBN 13 : 1135853843
Total Pages : 286 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Brain Book written by Peter Russell and published by Routledge. This book was released on 2013-08-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1980. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Todd Caponi
Publisher : IdeaPress Publishing
ISBN 13 : 9781646870226
Total Pages : 0 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Transparency Sale written by Todd Caponi and published by IdeaPress Publishing. This book was released on 2020-06-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of sales is radically transparent. Are you ready for it? Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

Author : Leon Zurawicki
Publisher : Springer Science & Business Media
ISBN 13 : 3540778292
Total Pages : 291 pages
Book Rating : 4.95/5 ( download)

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Download or read book Neuromarketing written by Leon Zurawicki and published by Springer Science & Business Media. This book was released on 2010-09-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780982881965
Total Pages : 172 pages
Book Rating : 4.67/5 ( download)

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Download or read book Inside the Buyer's Brain written by Lee W. Frederiksen and published by . This book was released on 2013-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Cordelia Fine
Publisher : W. W. Norton & Company
ISBN 13 : 0393343006
Total Pages : 256 pages
Book Rating : 4.07/5 ( download)

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Download or read book A Mind of Its Own: How Your Brain Distorts and Deceives written by Cordelia Fine and published by W. W. Norton & Company. This book was released on 2008-06-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provocative enough to make you start questioning your each and every action."—Entertainment Weekly The brain's power is confirmed and touted every day in new studies and research. And yet we tend to take our brains for granted, without suspecting that those masses of hard-working neurons might not always be working for us. Cordelia Fine introduces us to a brain we might not want to meet, a brain with a mind of its own. She illustrates the brain's tendency toward self-delusion as she explores how the mind defends and glorifies the ego by twisting and warping our perceptions. Our brains employ a slew of inborn mind-bugs and prejudices, from hindsight bias to unrealistic optimism, from moral excuse-making to wishful thinking—all designed to prevent us from seeing the truth about the world and the people around us, and about ourselves.

Author : Liam Drew
Publisher : Penguin
ISBN 13 : 0744049385
Total Pages : 74 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Brain Book written by Liam Drew and published by Penguin. This book was released on 2021-05-11 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun, fact-packed introduction to the brain and nervous system for young science enthusiasts The brain - a wrinkly, spongy mass the size of a cauliflower that sits in our heads and controls everything we do! Discover what it’s made of, how it works, and why we even need one in this fun, fact-packed introduction to the brain. Inside the pages of this STEM book for kids, budding young scientists will discover: • An age-appropriate introduction to the brain, what it is, what it does, how it works, and how it evolved • All about how scientists study the brain and nervous system • Introduces concepts like how we think, what consciousness is, and how the brains of other animals are different • Encourages young readers to develop an interest in STEAM fields - including biology, medicine, and science • Each page is filled with engaging photographs and artworks with easy to understand text Help them grow their brain while learning about it Filled with colorful illustrations and bite-sized chunks of information, this book covers all your questions on everything from the anatomy of the brain and nervous system, to how information is collected and sent around the body. It also explores questions about the brain that we don’t know the answers to yet! This educational book for kids introduces complex topics in an age-appropriate way, from how our brains learn, and how processes like making memories, thinking, emotions, and sleep happen in the brain. Kids will also learn about the weird and wonderful world of different animal brains and how they impact their behavior. With entertaining illustrated characters, clear diagrams, and fascinating photographs, children will love learning about their minds and this all-important organ. Keep little ones learning with more in the series The Brain Book is an ideal introduction to the brain and nervous system. Other titles in this educational book series include The Bacteria Book and The DNA Book - an excellent introduction to science for young readers and a great addition to any STEAM library.

Author : Rita Carter
Publisher : Penguin
ISBN 13 : 075666215X
Total Pages : 258 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Human Brain Book written by Rita Carter and published by Penguin. This book was released on 2009-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Human Brain Book is a complete guide to the one organ in the body that makes each of us what we are - unique individuals. It combines the latest findings from the field of neuroscience with expert text and state-of-the-art illustrations and imaging techniques to provide an incomparable insight into every facet of the brain. Layer by layer, it reveals the fascinating details of this remarkable structure, covering all the key anatomy and delving into the inner workings of the mind, unlocking its many mysteries, and helping you to understand what's going on in those millions of little gray and white cells. Tricky concepts are illustrated and explained with clarity and precision, as The Human Brain Book looks at how the brain sends messages to the rest of the body, how we think and feel, how we perform unconscious actions (for example, breathing), explores the nature of genius, asks why we behave the way we do, explains how we see and hear things, and how and why we dream. Physical and psychological disorders affecting the brain and nervous system are clearly illustrated and summarized in easy-to-understand terms.

Author : Sean D'Souza
Publisher :
ISBN 13 : 9780473175047
Total Pages : 180 pages
Book Rating : 4.45/5 ( download)

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Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.