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Author : Liz Thach
Publisher :
ISBN 13 : 9780971587038
Total Pages : 0 pages
Book Rating : 4.35/5 ( download)
Download or read book Wine written by Liz Thach and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isabelle Saporta
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 080219088X
Total Pages : 175 pages
Book Rating : 4.88/5 ( download)
Download or read book Vino Business written by Isabelle Saporta and published by Open Road + Grove/Atlantic. This book was released on 2015-11-10 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This sharp critique of French winemakers, and Bordeaux’s Saint Emilion region in particular, caused quite a stir when it was published in France in 2014” (Publishers Weekly). Already provoking debate and garnering significant attention across France and within the wine world, Vino Business is a “truly eye-opening exposé” of the dark side of French wine by acclaimed investigative journalist Isabelle Saporta (Booklist). In recent decades, Bordeaux has come under the influence of large-scale international investors. Unafraid to name names, Saporta sheds a harsh light on how this influence has corrupted the region’s centuries-old traditions of winemaking excellence. She uncovers how the classification system was manipulated in 2012 to ensure that the wines of Saint-Émilion—Bordeaux’s most prestigious appellation—were certified premier grand cru classé A. Giving extra points to a chateaux for the size of its parking lot, the quality of the wine itself counts for only thirty percent of that coveted rank. In other chapters, Saporta investigates issues of wine labeling and pesticides, and draws comparisons to Champagne, Burgundy, and the rest of the wine world. “This fast-paced, provocative read” is a cri de coeur for the lost values of traditional winemaking (Dave DeSimone, Pittsburgh Tribune Review).
Author : Steve Charters
Publisher : Pearson
ISBN 13 : 9782326000520
Total Pages : 280 pages
Book Rating : 4.28/5 ( download)
Download or read book Wine Business Management written by Steve Charters and published by Pearson. This book was released on 2014-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to management for the wine industry, targeted at both students and professionals.
Author : Liz Thach
Publisher : Board and Bench Publishing
ISBN 13 : 1934259063
Total Pages : 354 pages
Book Rating : 4.61/5 ( download)
Download or read book How to Launch Your Wine Career written by Liz Thach and published by Board and Bench Publishing. This book was released on 2009-09-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Author : Marianna Sigala
Publisher : Springer
ISBN 13 : 3319754629
Total Pages : 399 pages
Book Rating : 4.28/5 ( download)
Download or read book Management and Marketing of Wine Tourism Business written by Marianna Sigala and published by Springer. This book was released on 2018-09-02 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Author : Pierre Mora
Publisher : Board and Bench Publishing
ISBN 13 : 1935879715
Total Pages : 300 pages
Book Rating : 4.18/5 ( download)
Download or read book Wine Business Case Studies written by Pierre Mora and published by Board and Bench Publishing. This book was released on 2014-10-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
Author : Keith Grainger
Publisher : John Wiley & Sons
ISBN 13 : 1405173548
Total Pages : 155 pages
Book Rating : 4.44/5 ( download)
Download or read book Wine Production written by Keith Grainger and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard of wines made today is arguably higher than any timein the six thousand years of vinous history. The level of knowledgeof producers and the ability to control the processes in wineproduction is also greatly improved. Authors Keith Grainger and Hazel Tattersall detail theseprocesses, from vine to bottle, looking at key factors such asgeography, winemaking techniques, the impact of decisions made uponstyle and quality, and problems that may be encountered. Theauthors are not afraid to discuss practices that may be regarded ascontroversial. Highly regarded consultants to the wine industry, Grainger andTattersall present a clear and accessible handbook: Bullet points Vineyard and winery photographs Diagrams Text boxes Wine Production: Vine to Bottle is a concise and easy-to-usereference guide for all busy food and beverage industryprofessionals, students and others needing a working knowledge ofwine production.
Author : Geralyn G. Brostrom
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313354014
Total Pages : 327 pages
Book Rating : 4.14/5 ( download)
Download or read book The Business of Wine written by Geralyn G. Brostrom and published by Bloomsbury Publishing USA. This book was released on 2008-12-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.
Author : James Thornton
Publisher : Univ of California Press
ISBN 13 : 0520957016
Total Pages : 367 pages
Book Rating : 4.15/5 ( download)
Download or read book American Wine Economics written by James Thornton and published by Univ of California Press. This book was released on 2013-09-18 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities; wine firms and consumers; grape and wine markets; and wine globalization. Thornton employs economic principles to explain how grape growers, wine producers, distributors, retailers, and consumers interact and influence the wine market. The volume includes a summary of findings and presents insights from the growing body of studies related to wine economics. Economic concepts, supplemented by numerous examples and anecdotes, are used to gain insight into wine firm behavior and the importance of contractual arrangements in the industry. Thornton also provides a detailed analysis of wine consumer behavior and what studies reveal about the factors that dictate wine-buying decisions.
Author : Janeen Olsen
Publisher : Board and Bench Publishing
ISBN 13 : 1935879510
Total Pages : 400 pages
Book Rating : 4.10/5 ( download)
Download or read book Wine Marketing & Sales, Second edition written by Janeen Olsen and published by Board and Bench Publishing. This book was released on 2016-02-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.
