The Business Of Influence

Author : Philip Sheldrake
Publisher : John Wiley & Sons
ISBN 13 : 1119978300
Total Pages : 141 pages
Book Rating : 4.05/5 ( download)

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Download or read book The Business of Influence written by Philip Sheldrake and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR

Author : Jared Stewart
Publisher : Influence International
ISBN 13 : 9780985804022
Total Pages : 154 pages
Book Rating : 4.25/5 ( download)

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Download or read book The City of Influence written by Jared Stewart and published by Influence International. This book was released on 2012-06 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business is about relationships. What's the secret to success? Like many talented business owners, Jack Green thought it was long hours, do-it-yourself dedication, and cut-throat competition. But he learns how wrong he was when time begins running out for his struggling business. In the middle of a sleepless night, Jack is given a chance to change things when a mysterious visitor appears from the past, promising to deliver nine keys that will salvage Jack's future--the keys to the city of influence. Jack then is thrust into an adventure with an extraordinary group of mentors who teach him the secrets to building strong professional relationships. The City of Influence is a humorous, insightful parable that will leave you ready to roll up your sleeves and change the way you build relationships from the inside out.

Author : Danny Brown
Publisher : Que Publishing
ISBN 13 : 0133391647
Total Pages : 279 pages
Book Rating : 4.40/5 ( download)

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Download or read book Influence Marketing written by Danny Brown and published by Que Publishing. This book was released on 2013-04-29 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Author : Joel Backaler
Publisher : Springer
ISBN 13 : 3319783963
Total Pages : 214 pages
Book Rating : 4.63/5 ( download)

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Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Author : Sara McCorquodale
Publisher : Bloomsbury Publishing
ISBN 13 : 1472972007
Total Pages : 224 pages
Book Rating : 4.02/5 ( download)

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Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

Author : Neal Schaffer
Publisher : HarperCollins Leadership
ISBN 13 : 1400216370
Total Pages : 288 pages
Book Rating : 4.76/5 ( download)

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Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.

Author : Zoe Chance
Publisher : Random House
ISBN 13 : 1984854348
Total Pages : 305 pages
Book Rating : 4.46/5 ( download)

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Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Author : Chris Helder
Publisher : John Wiley & Sons
ISBN 13 : 1118641310
Total Pages : 178 pages
Book Rating : 4.16/5 ( download)

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Download or read book The Ultimate Book of Influence written by Chris Helder and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

Author : Jason Falls
Publisher : Entrepreneur Press
ISBN 13 : 1613084471
Total Pages : 163 pages
Book Rating : 4.72/5 ( download)

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Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Author : Michael Watkins
Publisher : John Wiley & Sons
ISBN 13 : 0471151327
Total Pages : 273 pages
Book Rating : 4.26/5 ( download)

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Download or read book Winning the Influence Game written by Michael Watkins and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Play the game to win "More and more CEOs are discovering that managing one's businessenvironment is as important as managing operations, finance, andsales. Winning the Influence Game explains how a strategicgovernment relations program can make a major impact on thatenvironment at the federal, state, and local levels."-Douglas G.Pinkham, President, Public Affairs Council "A useful, detailed handbook that should find itself on thedesktop-or at the bedside-of every business leader. These are theskills that every business leader needs to succeed in theincreasingly complex and rapidly changing globalized economy inwhich they operate-and to gain competitive advantage for theircompany's future."-Ira Jackson, Director, Center for Business andGovernment, John F. Kennedy School of Government "Winning the Influence Game provides an excellent overview for thecorporate leader of how government can impact the bottom line-bothpositively and negatively. The clear, concise, and practical mannerin which the book is organized and information provided makes it anextremely useful resource to those charged with the responsibilityof creating an effective government relations program."-MargeryKraus, President and CEO, APCO Worldwide