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Author : Ed Gold
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.83/5 ( download)
Download or read book The Business of Graphic Design written by Ed Gold and published by . This book was released on 1995 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Auth: University of Baltimore, 24 designers explain their approach to business.
Author : Catharine Fishel
Publisher : Simon and Schuster
ISBN 13 : 1621531171
Total Pages : 327 pages
Book Rating : 4.73/5 ( download)
Download or read book Inside the Business of Graphic Design written by Catharine Fishel and published by Simon and Schuster. This book was released on 2002-09-01 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Author : Cameron S. Foote
Publisher : W. W. Norton & Company
ISBN 13 : 9780393730937
Total Pages : 444 pages
Book Rating : 4.3X/5 ( download)
Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Author : Pat Matson Knapp
Publisher : Rockport Publishers
ISBN 13 : 9781564967978
Total Pages : 170 pages
Book Rating : 4.72/5 ( download)
Download or read book Designing Corporate Identity written by Pat Matson Knapp and published by Rockport Publishers. This book was released on 2001 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599181630
Total Pages : 154 pages
Book Rating : 4.39/5 ( download)
Download or read book Start Your Own Graphic Design Business written by and published by Entrepreneur Press. This book was released on 2008 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Celery Design Collaborative
Publisher : Simon and Schuster
ISBN 13 : 1581157541
Total Pages : 212 pages
Book Rating : 4.43/5 ( download)
Download or read book Green Graphic Design written by Celery Design Collaborative and published by Simon and Schuster. This book was released on 2010-06-29 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including: · Picking projects · Strategizing with clients · Choosing materials for manufacture and shipping · Understanding users · Picking ink and paper for printing · Binding · Packing final products · Building strong brands · Working with clients to foster transparency and corporate social responsibility Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Author : Keith Granet
Publisher : Chronicle Books
ISBN 13 : 1648960340
Total Pages : 224 pages
Book Rating : 4.45/5 ( download)
Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Author : Roz Goldfarb
Publisher : Allworth Press
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.39/5 ( download)
Download or read book Careers by Design written by Roz Goldfarb and published by Allworth Press. This book was released on 2002 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Linda Cooper Bowen
Publisher : John Wiley & Sons
ISBN 13 : 9780471293149
Total Pages : 224 pages
Book Rating : 4.48/5 ( download)
Download or read book The Graphic Designer's Guide to Creative Marketing written by Linda Cooper Bowen and published by John Wiley & Sons. This book was released on 1999-03-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Author : Roger Walton
Publisher : Harper Collins
ISBN 13 : 0061215244
Total Pages : 340 pages
Book Rating : 4.47/5 ( download)
Download or read book The Big Book of Graphic Design written by Roger Walton and published by Harper Collins. This book was released on 2007-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology features material from established and emerging major designers and is filled with hundreds of examples that are forging new graphic ground across a complete range of visual media. For ease of reference, illustrators' work is categorised as follows: Editorial: Magazines and books, Stationery: Corporate and personal, Corporate: Identity and brochures, Advertising: Editorial, billboards, and posters, Music: Record sleeves, CD covers and posters, Exhibitions: Installations and signage, Packaging, Websites. It contains a visual index for quick reference and designers' contact details.
