The Business Of Cricket

Author : Vijay Santhanam
Publisher : HarperCollins
ISBN 13 : 9351360687
Total Pages : 188 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book The Business Of Cricket written by Vijay Santhanam and published by HarperCollins. This book was released on 2014-10-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Cricket: The Story of Sports Marketing in India. HOW SPORTS MARKETING HAS BOWLED US OVER Sports marketing is all-pervasive today - no matter where you look, there is no escaping a Dhoni, a Tendulkar or a Sehwag. It wasn't always like this. There was a time when sportspersons got fame from sport, but not the money commensurate with that fame. Then Sunil Gavaskar, India's first batsman-entrepreneur, came along, and in his wake followed Kapil Dev and Sachin Tendulkar. Helped by television and competing multinational brands vying to expand their market in a liberalizing India, sports marketing, which in India is synonymous with cricket, exploded. The culmination of this process was the Indian Premier League (IPL), a brilliant marketing concept that was a win-win for players, sponsors, media and viewers alike. This book, written by two sports enthusiasts who are also ace sports marketers with a combined international experience of forty years in marketing, takes us on an engaging and informative journey through the highs and lows of sports marketing in India. Along the way, the authors explain what constitutes good sports marketing, how the market can be expanded, what the prospects are for sports other than cricket, and why the sports fan needs to be better treated. An incisive, heartfelt book that will appeal to sports fans, marketers, advertisers as well as administrators.

Author : Ramachandra Guha
Publisher : Pan Macmillan
ISBN 13 : 1509841407
Total Pages : 496 pages
Book Rating : 4.00/5 ( download)

DOWNLOAD NOW!

Download or read book The Picador Book of Cricket written by Ramachandra Guha and published by Pan Macmillan. This book was released on 2016-06-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tribute to the finest writers on the game of cricket and an acknowledgement that the great days of cricket literature are behind us. There was a time when major English writers – P. G. Wodehouse, Arthur Conan Doyle, Alec Waugh – took time off to write about cricket, whereas the cricket book market today is dominated by ghosted autobiographies and statistical compendiums. The Picador Book of Cricket celebrates the best writing on the game and includes many pieces that have been out of print, or difficult to get hold of, for years. Including Neville Cardus, C. L. R. James, John Arlott, V. S. Naipaul, and C. B. Fry, this anthology is a must for any cricket follower or anyone interested in sports writing elevated to high art.

Author : James Astill
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1608199177
Total Pages : 305 pages
Book Rating : 4.74/5 ( download)

DOWNLOAD NOW!

Download or read book The Great Tamasha written by James Astill and published by Bloomsbury Publishing USA. This book was released on 2013-07-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history of cricket in India, discussing the creation of the Twenty20 cricket league and the corruption and scandal that followed.

Author : Alam Srinivas
Publisher : Roli Books Private Limited
ISBN 13 : 8174369465
Total Pages : 164 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book IPL: An inside story. Cricket & Commerce written by Alam Srinivas and published by Roli Books Private Limited. This book was released on 2012-09-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like its commissioner Mr Lalit Modi, IPL from the very beginning has always been mired in controversies of all imaginable kinds. From Vijay Mallyas sacking of the team coach Charu Sharma for the teams poor performance in season one to the grand auction of international players for season two in Fort Aguda Beach Resort in Goa, Modi has been able to keep the interest alive by successfully marrying money with sports. This is a new kind of cricket, where players are auctioned and teams and players are owned by frnanchise owners. But this is also the cricket where players from U-19 get a chance to play with Sachin Tendulkar or Shane Warne. IPL: An Inside Story takes a look at almost all the aspects of IPL from who actually first thought of such a tournament to the process of choosing the franchise owners, and from the socio-economic impact of the IPL on Indian society to the politics of shifting the venue of season two to South Africa.

Author : Paul Sundberg
Publisher :
ISBN 13 : 9780648405634
Total Pages : pages
Book Rating : 4.3X/5 ( download)

DOWNLOAD NOW!

Download or read book My Innings written by Paul Sundberg and published by . This book was released on 2019-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ralph Dellor
Publisher : Bene Factum Publishing
ISBN 13 : 1909657514
Total Pages : 211 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Lost Voices of Cricket written by Ralph Dellor and published by Bene Factum Publishing. This book was released on 2014-10-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over his long career as a cricket commentator and journalist, Ralph Dellor has met some of the greatest exponents of the "summer" game. In the 1990s he conducted a series of face-to-face taped interviews with famous cricketers past and present. Nine of these extraordinary interviews have now been captured in the written word. Ralph and his fellow sports journalist, Stephen Lamb, have edited and annotated the interviews so they are put into context of time and place. Each chapter is a classic piece of cricketing history, and an insight into the legends and lore of the game.

Author :
Publisher :
ISBN 13 :
Total Pages : 858 pages
Book Rating : 4.32/5 ( download)

DOWNLOAD NOW!

Download or read book The American Cricketer written by and published by . This book was released on 1915 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kapil Pathare
Publisher : Partridge Publishing
ISBN 13 : 1482840065
Total Pages : 123 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Cricket to Corporate written by Kapil Pathare and published by Partridge Publishing. This book was released on 2014-11-19 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cricket has emerged as religion in the sub-contient, While in the West, strategy may have had its origins in the Military, here we can clearly see patterns that Corporate Strategy seems to emerge from Cricket. Gully Cricket is all about adapting, and the three formats of the game, viz. T20, 50-50 and Test Match demand different strategies -- from rapid to agile to sustainable. One relates to targets far better as we have accustomed ourselves to chasing and defending. Slogging is not just about working hard, but also about hardhitting. Strike Bowler is also a star performer and there are many parallels one can discover between the strategic role in a corporate and what happens in the field of Cricket. What's on paper and what happens on the field are as good as the implementation that happens on ground. Lengthy presentations, discussions are no good till it is translated into reality on the field. Similarly a player may have impressive track record in terms of an average; or centuries and half centuries scored, but the performance on the given day matters. Truly Cricket and Corporate is the Convergence point of strategy.

Author : Francis Beaufort Palmer
Publisher :
ISBN 13 :
Total Pages : 1114 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Company Precedents for Use in Relation to Companies Subject to the Companies Acts 1862 to 1883 written by Francis Beaufort Palmer and published by . This book was released on 1888 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Chris McMillan
Publisher : Taylor & Francis
ISBN 13 : 1000970566
Total Pages : 269 pages
Book Rating : 4.62/5 ( download)

DOWNLOAD NOW!

Download or read book Cricket, Capitalism and Class written by Chris McMillan and published by Taylor & Francis. This book was released on 2023-10-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ambitious new study argues that not only is the story of cricket inescapably entwined with that of capitalism, but that the game provides a unique lens with which to understand the history, development, exigencies and contradictions of capitalist political economy. From the aristocratic capture of the artisan’s game to the commodified entertainment of private T20 leagues, the story of cricket has been told against the background of capitalism. Cricket was the gentlemanly vanguard of the English-led British empire which forged the first iteration of international capitalism that was reliant upon a political and commercial partnership between rulers and the ruled, and today it speaks to the productive tension between the emergence of the Asian century and the power of American cultural imperialism. Reading capitalism as a cultural, economic and political system, this book explores the relationship between cricket and capitalism, and illuminates many of the most important themes in contemporary sport studies, such as class, race, gender, globalisation, nationalism, neoliberalism, commodification and migration. This is fascinating reading for anybody with an interest in sport history, the sociology of sport, global political economy, political theory or cultural studies.