Author : Charlie Hughes
Publisher : Racom Communication
ISBN 13 : 9781933199047
Total Pages : 0 pages
Book Rating : 4.40/5 ( download)
Book Synopsis Branding Iron by : Charlie Hughes
Download or read book Branding Iron written by Charlie Hughes and published by Racom Communication. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With wit and humour, 'Branding Iron' uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old-fashioned way - burned in with a red hot iron. The authors do the tough analysis and ask questions that most boards of directors should be asking.