The Automobile Marketing Practices Study

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.6O/5 ( download)

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Download or read book The Automobile Marketing Practices Study written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1955 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.97/5 ( download)

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Download or read book The Automobile Marketing Practices Study written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1955 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Automobile Marketing Practices Study written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1955 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 1570 pages
Book Rating : 4.53/5 ( download)

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Download or read book Automobile Marketing Practices written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1956 with total page 1570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 1584 pages
Book Rating : 4.64/5 ( download)

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Download or read book Automobile Marketing Practices written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Elena Candelo
Publisher : Springer
ISBN 13 : 303015999X
Total Pages : 192 pages
Book Rating : 4.93/5 ( download)

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Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Author : Patricia L. Braden
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.17/5 ( download)

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Download or read book Automotive Marketing Methods and Practice written by Patricia L. Braden and published by . This book was released on 1979 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Congress. Senate. Interstate and Foreign Commerce
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.33/5 ( download)

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Download or read book Automobile Marketing Practices - Finance and Insurance written by United States. Congress. Senate. Interstate and Foreign Commerce and published by . This book was released on 1956 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 690 pages
Book Rating : 4.49/5 ( download)

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Download or read book Automobile Marketing Practices: Finance and Insurance written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1957 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Frank Günnemann
Publisher : GRIN Verlag
ISBN 13 : 3640149106
Total Pages : 86 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Effectiveness of Product Placement for the Automobile Industry and Its Impact on Consumer Behavior written by Frank Günnemann and published by GRIN Verlag. This book was released on 2008-09 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,0), Hawai'i Pacific University, 80 entries in the bibliography, language: English, abstract: The use and practice of product placement - also referred to as brand placement - has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers' attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. ...]