The Athena Doctrine

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 111845295X
Total Pages : 308 pages
Book Rating : 4.50/5 ( download)

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Download or read book The Athena Doctrine written by John Gerzema and published by John Wiley & Sons. This book was released on 2013-04-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 0470902329
Total Pages : 289 pages
Book Rating : 4.25/5 ( download)

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Download or read book Spend Shift written by John Gerzema and published by John Wiley & Sons. This book was released on 2010-09-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

Author : James Dashner
Publisher : Ember
ISBN 13 : 0385741421
Total Pages : 338 pages
Book Rating : 4.22/5 ( download)

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Download or read book The Rule of Thoughts (The Mortality Doctrine, Book Two) written by James Dashner and published by Ember. This book was released on 2016-05-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: From James Dashner, author of the #1 New York Times bestselling MAZE RUNNER series, comes the second book in the bestselling Mortality Doctrine series, an edge-of-your-seat cyber-adventure trilogy that includes The Eye of Minds and The Game of Lives. Includes a sneak peek of The Fever Code, the highly anticipated conclusion to the Maze Runner series—the novel that finally reveals how the Maze was built! Michael thought he understood the VirtNet, but the truth he discovered is more terrifying than anyone at VirtNet Security could have anticipated. The cyber terrorist Kaine isn’t human. It’s a Tangent, a computer program that has become sentient. And Michael just completed the first step in turning Kaine’s master plan, the Mortality Doctrine, into a reality. The Mortality Doctrine will populate Earth entirely with human bodies harboring Tangent minds. The VNS would like to pretend the world is perfectly safe, but Michael and his friends know that the takeover has already begun. And if they don’t stop Kaine soon, it will be game over for humanity. Praise for the Bestselling MORTALITY DOCTRINE Series: “Dashner takes full advantage of the Matrix-esque potential for asking ‘what is real.’” —io9.com “Set in a world taken over by virtual reality gaming, the series perfectly capture[s] Dashner’s hallmarks for inventiveness, teen dialogue and an ability to add twists and turns like no other author.” —MTV.com “A brilliant, visceral, gamified mash-up of The Matrix and Inception, guaranteed to thrill even the non-gaming crowd.” —Christian Science Monitor

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 047044939X
Total Pages : 284 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Brand Bubble written by John Gerzema and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Author : John Gerzema
Publisher : John Wiley & Sons
ISBN 13 : 111859620X
Total Pages : 308 pages
Book Rating : 4.03/5 ( download)

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Download or read book The Athena Doctrine written by John Gerzema and published by John Wiley & Sons. This book was released on 2013-03-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity. Advocates a new way to solve today's toughest problems in business, education, government, and more Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio Brought to life through real world examples and backed by rigorous data,The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.58/5 ( download)

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Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Author : Martha Mayhood Mertz
Publisher : MMM Publications
ISBN 13 : 9780615372471
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)

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Download or read book Becoming Athena written by Martha Mayhood Mertz and published by MMM Publications. This book was released on 2010-03-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Becoming ATHENA, Mertz offers a distinctive, transforming approach for leading in the twenty-first century. With survey research and real-life stories, Mertz demonstrates how time-tested women's ways of leading have become the gold standard for great leaders of both genders, and the building blocks for success in today's global economy.

Author : Monique Svazlian Tallon
Publisher :
ISBN 13 : 9780996984423
Total Pages : 200 pages
Book Rating : 4.29/5 ( download)

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Download or read book Leading Gracefully written by Monique Svazlian Tallon and published by . This book was released on 2016-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading Gracefully is a must-read for women who want to get to the next level in their career. Through personal stories, interviews of female executives as well as the latest neuroscience research, you will learn how to successfully use 'feminine' strengths combined with traditional traits to breakthrough gender bias to lead with confidence.

Author : Kay Koplovitz
Publisher : RosettaBooks
ISBN 13 : 0795344252
Total Pages : 170 pages
Book Rating : 4.51/5 ( download)

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Download or read book Been There, Run That written by Kay Koplovitz and published by RosettaBooks. This book was released on 2014-12-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Offers savvy wisdom and actionable advice from the trenches by entrepreneurs who have lived it all. Great read and inspirational as well.”—Heidi Roizen, venture capitalist, Stanford University lecturer “This is what I want for entrepreneurs, especially for women: to believe in themselves, to dream bigger, reach higher, and to achieve success beyond their wildest expectations.”—Kay Koplovitz Been There, Run That is an anthology of blog posts by thought leaders in technology, media, e-commerce and life sciences, curated by Kay Koplovitz, founder of USA Network and chairman of Springboard Enterprises. In 2000, Koplovitz co-founded Springboard as an accelerator for an expert network of women entrepreneurs. In their first six months, Springboard companies raised over $165 million in total funding, and nearly $200 million in their first year. Now, fifteen years later, companies in the Springboard portfolio have raised over $6.5 billion and have had positive liquidity events for investors, including high-value acquisition and IPOs. Been There, Run That offers insights from dozens of Springboard alumnae and advisors on starting up, raising capital, fostering human capital, and setting company culture, an entrepreneurial tool chest. For early-stage founders and aspiring entrepreneurs, seasoned business owners, and serial entrepreneurs who want tips on crowdfunding and new technologies, readers will find value in real-life advice from those who have truly “been there, run that.” “A treasure chest of wisdom, common sense that will hopefully become more common as more come to understand it. Take your time reading this one, the good ideas are priceless and they appear on just about every single page.”—Seth Godin, New York Times bestselling author and entrepreneur

Author : Karen Wendt
Publisher : Springer Nature
ISBN 13 : 303052275X
Total Pages : 503 pages
Book Rating : 4.59/5 ( download)

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Download or read book Theories of Change written by Karen Wendt and published by Springer Nature. This book was released on 2021-05-07 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, it has become strikingly obvious that companies no longer operate in an environment where only risk return and volatility describe the business environment. The business has to deal with volatility plus uncertainty, plus complexity and ambiguity (VUCA): that requires new qualities, competencies, frameworks; and it demands a new mind set to deal with the VUCA environment in investment, funding and financing. This book builds on a new megatrend beyond resilience, called anti-fragility. We have had the black swan (financial crisis) and the red swan (COVID) - the Bank for International Settlement is preparing for regenerative capitalism, block chain based analysis of financial streams and is aiming to prevent the “Green Swan” – the climate crisis to lead to the next lockdown. In the light of the UN 17 Sustainable Development Goals, what is required, is Theories of Change. Written by experts working in the fields of sustainable finance, impact investing, development finance, carbon divesting, innovation, scaling finance, impact entrepreneurship, social stock exchanges, alternative currencies, Initial Coin Offerings (ICOs), ledger technologies, civil action, co-creation, impact management, deep learning and transformation leadership, the book begins by analysing existing Theories of Change frameworks from various disciplines and creating a new integrated model – the meta-framework. In turn, it presents insights on creating and using Theories of Change to redirect investment capital to sustainable companies while implementing the Sustainable Development Goals and the Paris Climate Agreement. Further, it discusses the perspective of planetary boundaries as defined by the Stockholm Resilience Institute, and investigates various aspects of systems, organizations, entrepreneurship, investment and finance that are closely tied to the mission ingrained in the Theory of Change. As it demonstrates, solutions that ensure the parity of profit, people and planet through dynamic change can effectively address the needs of entrepreneurs and business. By exploring these concepts and their application, the book helps create and shape new markets and opportunities.