The Art Of Successful Brand Collaborations

Author : Géraldine Michel
Publisher : Routledge
ISBN 13 : 1351014455
Total Pages : 256 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by Routledge. This book was released on 2020-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.

Author : Géraldine Michel
Publisher :
ISBN 13 : 9781351014472
Total Pages : 286 pages
Book Rating : 4.71/5 ( download)

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Download or read book The Art of Successful Brand Collaborations written by Géraldine Michel and published by . This book was released on 2020 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration"--

Author : Margo Berman
Publisher : Rowman & Littlefield
ISBN 13 : 9780742555518
Total Pages : 256 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield. This book was released on 2009 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate to create unforgettable promotions like the Budweiser "Clydesdale," PEDIGREE "Adoption Drive," or UPS "Whiteboard" campaigns.

Author : Bruce Nixon
Publisher : Hudson Hills
ISBN 13 : 9781555952594
Total Pages : 4 pages
Book Rating : 4.93/5 ( download)

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Download or read book Manuel Neri written by Bruce Nixon and published by Hudson Hills. This book was released on 2005 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a masterful sculptor and draftsman, Manuel Neri has always emphasized spontaneity, expression, and intuitive creativity as a hallmark of his art. This publication highlights Manuel Neri's most recent activity in this area--seven unique artist books that incorporate his original drawings and poetry by Pablo Neruda.

Author : Lou Stoppard
Publisher : Rizzoli Publications
ISBN 13 : 078934162X
Total Pages : 305 pages
Book Rating : 4.24/5 ( download)

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Download or read book Fashion Together written by Lou Stoppard and published by Rizzoli Publications. This book was released on 2023-09-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a first-ever examination of many long-term professional partnerships that have shaped the fashion world. A beautifully designed volume, Fashion Together showcases the vision and synergism of these talented teams to both fashion connoisseurs and anyone interested in creative collaboration. An exclusive look at the dynamic collaborations of fashion's most celebrated partnerships.

Author : Aron Levin
Publisher : Apress
ISBN 13 : 1484255038
Total Pages : 170 pages
Book Rating : 4.32/5 ( download)

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Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Author : Phillip James Dodd
Publisher : Images Publishing
ISBN 13 : 1864706015
Total Pages : 258 pages
Book Rating : 4.17/5 ( download)

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Download or read book An Ideal Collaboration written by Phillip James Dodd and published by Images Publishing. This book was released on 2015-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN THE FOLLOW-UP to the critically acclaimed The Art of Classical Details, Phillip James Dodd continues his look at some of the finest examples of contemporary classical architecture in Great Britain and the United States, while also examining how collaboration is the key to their successful design. In reality collaborative relationships are rare, especially among designers, where each is often focused on their own individual objectives and unable to transcend their own egos. Often used as a catch-phrase, but not often realized, true collaboration requires an understanding—and an appreciation—of the role that all parties play in the design and construction of a home. An Ideal Collaboration includes the work of some of the most notable names in contemporary residential design. Architects, decorators, landscape designers, consultants, builders, craftsmen, artists and vendors, all address the design process and the pivotal role that collaboration plays in creating cohesive timeless designs.

Author : Byoungho Jin
Publisher : Springer
ISBN 13 : 1137523433
Total Pages : 188 pages
Book Rating : 4.33/5 ( download)

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Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Author : Brady Sadler
Publisher :
ISBN 13 : 9781732492714
Total Pages : 370 pages
Book Rating : 4.19/5 ( download)

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Download or read book Collaboration Is King written by Brady Sadler and published by . This book was released on 2018-08-06 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart marketers are learning how to overcome the challenges in today's marketplace by teaming up with other brands. In Collaboration is King we'll dive into the collaboration space, explore the modern brand and look at what's required to deploy marketing that moves people.

Author : Marta Massi
Publisher : Springer Nature
ISBN 13 : 3030261212
Total Pages : 181 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Artification of Luxury Fashion Brands written by Marta Massi and published by Springer Nature. This book was released on 2020-06-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.