The Art And Science Of Advertising Classic Reprint

Author : George French
Publisher : Forgotten Books
ISBN 13 : 9781332820511
Total Pages : 312 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Art and Science of Advertising (Classic Reprint) written by George French and published by Forgotten Books. This book was released on 2016-06-13 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Art and Science of Advertising Preface Illustrations Introduction The Profession of Advertising Science and Psychology in Advertising Moral and Esthetic Elements Art in Advertising The Study of Advertising 'the Advertising and Selling Campaign Salesmanship and Advertising The Personal Contact The Element of Interest The Argument of the Advertisement Attraction, Suggestion, Assertion. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : George Presbury Rowell
Publisher :
ISBN 13 : 9781332352630
Total Pages : 518 pages
Book Rating : 4.34/5 ( download)

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Download or read book Forty Years an Advertising Agent 1865-1905 (Classic Reprint) written by George Presbury Rowell and published by . This book was released on 2015-08-06 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Forty Years an Advertising Agent 1865-1905 The fifty-two chapters or papers that make up the contents of this volume were not begun with a thought of preserving them in any more permanent or accessible form than would be accomplished by their appearance in the columns of Printers Ink. When the first installment was given out the writer had not decided to attach his name. His feelings were expressed in a paragraph which preceded the initiatory installment and which read as follows: A man, whose name will occur to many as one who for nearly half a century has been closely in touch with newspapers and advertising, has consented to tell the story of his experience in a series of papers to be published in Printer's Ink. The first installment is here given; others will follow from week to week until it appears that readers fail to find in them very much of instruction or interest, or the writer tires of his self-imposed task, or the editor should conclude that a pressure of matter of more importance will forbid the further devotion of so much space to old stories and ancient history. As the work progressed there were evidences that the papers were being read with interest, not only by men of the writers generation, but, in business houses where advertising formed a part of the conduct of affairs, it was made to appear that they had the attention of clerks and office boys, from among whom the advertising men of the future are likely to be recruited. On this account the writers interest in his work grew more pronounced, and eventually he thought it might be possible to continue the papers through the fifty-two numbers of Printer's Ink that would make up the volume for the year 1905. That ambition having been achieved, and the series completed, a review of the many comments and suggestions, made and sent in by correspondents, appeared to indicate an interest in the story greater than would be expected for material usually considered so dry and uninteresting. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Gerald Bertram Wadsworth
Publisher : Forgotten Books
ISBN 13 : 9780656731473
Total Pages : 354 pages
Book Rating : 4.78/5 ( download)

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Download or read book Principles and Practice of Advertising (Classic Reprint) written by Gerald Bertram Wadsworth and published by Forgotten Books. This book was released on 2018-02-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Principles and Practice of Advertising One authority says that art is a means employed toward gaining some end. Another defines it as practical applica tion of knowledge. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Harry Tipper
Publisher : Forgotten Books
ISBN 13 : 9780260748218
Total Pages : 390 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Principles of Advertising written by Harry Tipper and published by Forgotten Books. This book was released on 2017-11-10 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Principles of Advertising: A d104 Book Little, if any, of the material found in the original volume could be omitted in a work to be used by the practitioner. Therefore this condensed edition is not to be considered as a substitute for the original. For the use of students in the classroom, however, it has been found practicable to eliminate some of the illustrative and explanatory matter and to confine the book to a presentation of the essential principles with only such illustrations as are needed to make these principles absolutely clear. A slight rearrangement has also been made to adapt the book to the methods of the usual advertising course. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Frank Leroy Blanchard
Publisher : Forgotten Books
ISBN 13 : 9781528134040
Total Pages : 334 pages
Book Rating : 4.44/5 ( download)

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Download or read book The Essentials of Advertising (Classic Reprint) written by Frank Leroy Blanchard and published by Forgotten Books. This book was released on 2017-09-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Essentials of Advertising Advertising is such a big subject and the amount of material concerning it is so abundant that it is impossible within the limits of a single volume to present more than a small part of what might be written about it. In the preparation of a text-book all the author can do is to confine his attention to a few of its many phases with the hope that the student, after he has mastered the principles set forth, will desire to continue his search for advertising knowledge elsewhere. In the present book it has been the purpose of the writer to outline and discuss, as briefly and as clearly as possible, the funda mental principles upon which modern advertising practice is based, the preparation of copy, the special advantages of the several mediums employed, the duties of the more important positions, and such other information as will give the student a comprehensive view of the subject. In taking up the study of advertising it is important that the beginner should get started right and the aim of this volume is to help him get such a start. When he has assimilated its con tents he can then proceed through actual experience in the field and further study to build upon the foundation he has thus laid until he becomes a skilled practitioner of the art of advertising. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Earnest Elmo Calkins
Publisher : Forgotten Books
ISBN 13 : 9780265411643
Total Pages : 392 pages
Book Rating : 4.45/5 ( download)

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Download or read book The Business of Advertising (Classic Reprint) written by Earnest Elmo Calkins and published by Forgotten Books. This book was released on 2017-10-17 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Business of Advertising This book is intended for all who wish to know what advertising is, and how it is done. It will be helpful to the young man engaged in some phase of advertising work, and particularly to the young man who wishes to know what advertising work is in order to determine whether he wants to undertake it or not. It is written also with the idea of helping the manufacturer whose product ought to be advertised. From it such a manu facturer can gain some idea of the various steps neces sary to bring his product to the notice of the consumer. If it only strengthens in his mind the impression that professional help is necessary, it will have served a very good purpose. The advertising agent who renders Service to his client is a very important factor in the business world. Too many advertisers are ignorant of the nature and scope of that service. All that an agency has to sell is experience, the accumulated experience of dealing with many conditions and many problems. While not pri marily a book for advertisers, the mere description of an ideal agency must show them that such an agency is as necessary to successful advertising as coast survey charts to navigation, or as logarithms to an astronomer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Paul Terry Cherington
Publisher : Forgotten Books
ISBN 13 : 9780364866450
Total Pages : 620 pages
Book Rating : 4.54/5 ( download)

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Download or read book The Advertising Book, 1916 (Classic Reprint) written by Paul Terry Cherington and published by Forgotten Books. This book was released on 2018-12-29 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Advertising Book, 1916 One object is to give to such persons as may be interested in advertising (but who are not familiar with its inner workings in its modern forms) a clear idea of what is being done from within to make more effective this part of the present-day selling mechanism. The other, and the more important object, is to help those who are actively engaged in selling operations to acquire a working familiarity with some of the events forming current advertising history. To such persons, the records of these events may have suggestive value in connection with efforts to reduce waste in the processes of distributing merchandise. In the conclusion of Advertising as a Business Force, a simi lar compilation made for the Associated Clubs in 1912-13, I called attention to three lines in which it seemed to me advertising was making distinct progress. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Wilbur D. Nesbit
Publisher : Forgotten Books
ISBN 13 : 9780666119421
Total Pages : 126 pages
Book Rating : 4.22/5 ( download)

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Download or read book First Principles of Advertising (Classic Reprint) written by Wilbur D. Nesbit and published by Forgotten Books. This book was released on 2018-02-22 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from First Principles of Advertising Sincere appreciation is expressed and due acknowledgements made of the obligation of the author to his many friends in the profession who have made valuable suggestions. It is planned that a second volume shall go into the technical details of an advertising department, advertising agency work, and the other matters which become essential after the student has qualified in his preliminary work. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Frederick James Trezise
Publisher : Forgotten Books
ISBN 13 : 9780331649185
Total Pages : 138 pages
Book Rating : 4.87/5 ( download)

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Download or read book The Typography of Advertisements (Classic Reprint) written by Frederick James Trezise and published by Forgotten Books. This book was released on 2018-04-22 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Harden Bryant Leachman
Publisher : Forgotten Books
ISBN 13 : 9780266582922
Total Pages : 254 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Early Advertising Scene (Classic Reprint) written by Harden Bryant Leachman and published by Forgotten Books. This book was released on 2017-10-22 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Early Advertising Scene Today we look back upon the completion of the first half of this century of promise. Our now-seasoned optimism is somewhat tempered as we coolly contem plate the sobering thought that we can, at best, merely conjecture what the finish of the hundred year cycle will net the world. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.