The American Automobile An Advertising Collection

Author : John Donovan
Publisher :
ISBN 13 : 9781034528524
Total Pages : pages
Book Rating : 4.21/5 ( download)

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Download or read book The American Automobile - an Advertising Collection written by John Donovan and published by . This book was released on 2021-02-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive collection of vintage automobile advertisements from 1903 through 1929. Each ad has been digitally restored from the original magazine source.

Author : Heon Stevenson
Publisher : McFarland
ISBN 13 : 0786452315
Total Pages : 295 pages
Book Rating : 4.16/5 ( download)

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Download or read book American Automobile Advertising, 1930-1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Author : Yasutoshi Ikuta
Publisher : Chronicle Books (CA)
ISBN 13 : 9780877014515
Total Pages : 120 pages
Book Rating : 4.15/5 ( download)

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Download or read book The American Automobile written by Yasutoshi Ikuta and published by Chronicle Books (CA). This book was released on 1988 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Tony Swan
Publisher :
ISBN 13 : 9781888054620
Total Pages : 175 pages
Book Rating : 4.2X/5 ( download)

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Download or read book Retro Ride written by Tony Swan and published by . This book was released on 2002-01-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades. Beautifully illustrated with original advertisements, RETRO RIDE celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising.

Author : Eric Dregni
Publisher : Motorbooks
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.95/5 ( download)

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Download or read book Ads that Put America on Wheels written by Eric Dregni and published by Motorbooks. This book was released on 1996 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads That Put America On Wheels By Eric Dregni & Karl Hagstrom Miller. Discover the creative history of automotive advertising from the early 1900s through today. Fully illustrated with original period advertisements revealing some of the greatest American cars and advertising campaigns of all time. Discusses the history of print advertising in relation to the evolution of the automobile and the auto industry and changing customer expectations. Sftbd., 8 1/4"x 10 5/8", 128 pgs., 40 b&w ill., 80 color.

Author : Roy Gregory Van Til
Publisher :
ISBN 13 :
Total Pages : 852 pages
Book Rating : 4.59/5 ( download)

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Download or read book The Content of U.S. Automobile Advertising 1949-73 written by Roy Gregory Van Til and published by . This book was released on 1975 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael L. Berger
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313016062
Total Pages : 516 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Automobile in American History and Culture written by Michael L. Berger and published by Bloomsbury Publishing USA. This book was released on 2001-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.

Author : Carol Belanger Grafton
Publisher : Courier Dover Publications
ISBN 13 : 9780486990996
Total Pages : 48 pages
Book Rating : 4.90/5 ( download)

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Download or read book Vintage Automobile Ads & Posters written by Carol Belanger Grafton and published by Courier Dover Publications. This book was released on 2010-07-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Car buffs, graphic art collectors, and designers will prize this compilation of ads, which date from the dawn of the automobile to the sleek styling of the 1930s. Over 120 full-color images highlight a splendid variety of cars produced by European and American manufacturers, including Marmon, Pierce-Arrow, Studebaker, Reo, Packard, Nash, LaSalle, and Hupmobile. They're perfect for adding a touch of nostalgic appeal to print and web projects.

Author : Tom Dolle
Publisher : Schiffer Publishing
ISBN 13 : 9780764363900
Total Pages : 256 pages
Book Rating : 4.05/5 ( download)

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Download or read book Glamour Road written by Tom Dolle and published by Schiffer Publishing. This book was released on 2022-03-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly visual book explores the seldom-told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1970s. With the expansion of the American suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industry's yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. By perfecting the fashion-centric concept of planned obsolescence, it became the dominant economic engine of American postwar prosperity. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of demand for new cars. Much of the marketing imagery of the period hasn't been published since it first came out, and this book features some of the best.

Author : Heon Stevenson
Publisher : McFarland
ISBN 13 : 1476611300
Total Pages : 430 pages
Book Rating : 4.03/5 ( download)

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Download or read book British Car Advertising of the 1960s written by Heon Stevenson and published by McFarland. This book was released on 2015-03-27 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.